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Corporate Social Resposibility Document Transcript

  • 1. Topic : CORPOATE SOCIAL RESPONSIBILTIES: STUDY OF INFOSYS Ashok Sengupta & Shruti Sharma Asst. Professor , Braj Institute Of management & Technology, AligarhAbstract :- CSR is not new to India, it is dynamic change in the present global corporatescenario. Now days, companies are not willing to maximize their profit, they focus on wealthmaximization. Companies like TATA, BIRLA, INFOSYS have been imbibing the case forsocial good in their operations for decades long before CSR become a popular cause. Inspite ofhaving such life size successful examples, CSR in India is in a very nascent stage. It is still oneof the least understood initiatives in the Indian development sector. It is followed by a handful ofpublic companies as dictated by the very basis of their existence, and by a few privatecompanies, with international shareholding as this is the practice followed by them in theirrespective foreign country. Thus the situation is far from perfect as the emphasis is not on socialgood but rather on a policy that needs to be implemented.Corporate Social Responsibility in reference of Infosys :Infosys employees actively participate in the welfare of the local community. Our DevelopmentCenters (DCs) in India make a difference through several Corporate Social Responsibility (CSR)initiatives.Infosys’s employees organize and contribute to welfare programs, especially for underprivilegedchildren. It support the activities of institutes and Non-Government Organizations (NGOs)dedicated to healthcare and education, and campaigns for skills development and communitywelfare . 1
  • 2. In this paper the author’s want to explore the social responsibilities of Infosys in different citiesin India . They also try to inlighting the rural upliftment – • Health campaign. • Social Educational Program • Technical Educational Program.Introduction :Corporate Social Responsibility (CSR) is becoming an increasingly important activity tobusinesses nationally and internationally. As globalisation accelerates and large corporationsserve as global providers, these corporations have progressively recognised the benefits ofproviding CSR programs in their various locations. CSR activities are now being undertakenthroughout the globe.What is corporate social responsibility?The term is often used interchangeably for other terms such as Corporate Citizenship and is alsolinked to the concept of Triple Bottom Line Reporting (TBL), which is used as a framework formeasuring an organisation’s performance against economic, social and environmentalparameters.The rationale for CSR has been articulated in a number of ways. In essence it is about buildingsustainable businesses, which need healthy economies, markets and communities.The key drivers for CSR are: 2
  • 3. • Enlightened self-interest - creating a synergy of ethics, a cohesive society and a sustainable global economy where markets, labour and communities are able to function well together. • Social investment - contributing to physical infrastructure and social capital is increasingly seen as a necessary part of doing business. • Transparency and trust - business has low ratings of trust in public perception. There is increasing expectation that companies will be more open, more accountable and be prepared to report publicly on their performance in social and environmental arenas. • Increased public expectations of business - globally companies are expected to do more than merely provide jobs and contribute to the economy through taxes and employment.”Corporate Social Responsibility: Unlocking the valueAccording to the results of a global survey by Ernst & Young, 94 per cent of companies believethe development of a Corporate Social Responsibility (CSR) strategy can deliver real businessbenefits, however only 11 per cent have made significant progress in implementing the strategyin their organisation. Senior executives from 147 companies in a range of industry sectors acrossEurope, North America and Australasia were interviewed for the survey.The survey concluded that CEOs are failing to recognise the benefits of implementing corporatesocial responsibility strategies, despite increased pressure to include ethical, social andenvironmental issues into their decision-making processes.Research found that company CSR programs influence 70 per cent of all consumer purchasingdecisions, with many investors and employees also being swayed in their choice of companies. 3
  • 4. "While companies recognise the value of an integrated CSR strategy, the majority are failingto maximise the associated business opportunities," said Andrew Grant, Ernst & YoungEnvironment and Sustainability Services Principal. "Corporate Social Responsibility is now adetermining factor in consumer and client choice which companies cannot afford to ignore.Companies who fail to maximise their adoption of a CSR strategy will be left behind."Model Of Corporate Social ReponsibilityCSR devices from a broader emerging aspect of our culture where huge societal issues ofsustainability or the health of our planet but also such nagging problems as education , the agingworkforce, healthcare and related wellness issues and an underlying loss of community.Disney recently announced it would no longer contribute to children’s obesity by gracing highfat/sugar content food with its colorful characters.Philips is focused not only on environment sustainability- reducing the level of energy in theirlighting products and services- but also on changing the way people interact with their productsin order to reduce harmful side effects. 4
  • 5. Corporate Social ResponsibilityThe TraditionalModel Philanthropy in response to appeals for help from society and social Social investment in projects of long-term importance to Responsibility the company. The benefits of business This is the core activity 1. Investment of the company 2. Jobs Created 3. Taxes paid providing the goods and 4. Goods and services services society wants 5. Technology transfer Business 6. Import substitution 7. Export earnings. 8. Development and supplier 9. Human Resource Development. 5
  • 6. Corporate social responsibility Perspective of Asia :Corporate social responsibility is represented by the contributions undertaken by companiesto society through its core business activities, its social investment and philanthropy programmesand its engagement in public policy. In recent years CSR has become a fundamental businesspractice and has gained much attention from chief executives, chairmen, boards of directors andexecutive management teams of larger international companies. They understand that a strongCSR program is an essential element in achieving good business practices and effectiveleadership. Companies have determined that their impact on the economic, social andenvironmental landscape directly affects their relationships with stakeholders, in particularinvestors, employees, customers, business partners, governments and communities.The Asia Pacific context is distinct. On the one hand, there are long-standing traditions of respectfor family and social networks, and high value placed on relationships, social stability andeducation. Diverse religions and cultures also bring distinct attitudes towards community socialbehaviour and engagement as well as support and philanthropic contributions.Governments in the region also play distinct roles – often stronger in terms of influence oneconomic and social priorities, yet not as advanced in terms of social safety nets. This hasresulted in the drivers for corporate citizenship being very different from those in other regions.Many of the large corporations in Asia Pacific are private, and many do not have the same publicpressures on corporate behaviour that public companies in Europe and North America have forprogress on corporate social responsibility, although this is changing. Yet many of the largercompanies in Asia Pacific have strong localized philanthropic programmes. Also, regionalcompanies that are engaged in supply chains of major global corporations, and local affiliates ofglobal corporations from Europe and America have significant pressures and a strong business 6
  • 7. case to develop corporate citizenship policies and practices within the region, not least on theenvironment, human rights and labour standards.Corporate social responsibility in India:Corporate Social Responsibility (CSR) has been on the agenda in India for a considerableperiod. Most big Indian corporations are engaged in some CSR activities. As is the case in manycountries, the private sector is generally more active in this area than the governmental/publicsector.Several major CSR initiatives have been launched in India since the mid-1990s. Among these isthe first voluntary code of corporate governance, “Desirable Corporate Governance: A Code”,established in April 1998. This was an initiative by the Confederation of Indian Industry(CII),India’s largest industry and business association.A National Foundation for Corporate Governance (NFCG) has been established by theMinistry of Corporate Affairs. This is a partnership with the Confederation of Indian Industry(CII), the Institute of Company Secretaries of India (ICSI) and the Institute of CharteredAccountants of India (ICAI). The purpose of the National Foundation for CorporateGovernance is to promote better corporate governance practices and raise the standard ofcorporate governance inIndia towards achieving stability and growth.Legislation authority in India is shared between the Central Government and the StateGovernments. Some laws, such as those regulating minimum wages, differ from state to state.Likewise, the implementation and supervision mechanisms may vary between states. 7
  • 8. Study Of Corporate Social Responsibilities In Infosys :About Company :Infosys Technologies Ltd. (NASDAQ: INFY) was started in 1981 by seven people with US$250.Today, we are a global leader in the "next generation" of IT and consulting with revenues of US$5.7 billion (LTM Dec-10).Infosys defines, designs and delivers technology-enabled business solutions that help Global2000 companies win in a Flat World. Infosys also provides a complete range of services byleveraging our domain and business expertise and strategic alliances with leading technologyproviders.About Infosys FoundationSince its inception in 1996, the Infosys Foundation has worked to support the underprivileged insociety and enrich their lives.Promoted by Infosys Technologies Limited, the Foundation began its work in Karnataka, India,gradually extending its activities to the states of Tamil Nadu, Andhra Pradesh, Maharashtra,Orissa and Punjab.It has successfully implemented projects in four key focus areas:HealthcareRural development and social rehabilitationLearning and education 8
  • 9. Key Areas of Corporate Social ResponsibilitiesHealthcareMaking high-quality healthcare the norm is an ongoing challenge. Since its inception, theFoundation has initiated several activities that benefit the rural and urban poor. Apart fromconstructing hospital wards, donating hi-tech equipment and organizing health camps, theFoundation also distributes medicines to economically-weaker sections in remote areas.The Foundation constructed the Infosys Super-specialty Hospital on the Sassoon Hospitalpremises in Pune. This hospital caters to poor patientsIt has spread its donations for medicines to aged and poor patients suffering from cancer,leprosy, defects of the heart/kidney, mental illnesses and other major disorders. It helps thissection meet substantial medical expenses and assures them of a steady source of income fortheir treatmentThe Foundation installed office management software at the KEM Hospital in Mumbai. Thisenables the hospital to manage store requirements, keep accounts as well as publish hospitalpapers and other information on the Web. • Additional blocks have been built at the Swami Sivananda Centenary Charitable Hospital at Tirunelveli in Tamil Nadu. • Additional blocks have also been built at the Bangalore Diabetic Hospital. • A dharmashala was constructed at the Kidwai Cancer Institute in Bangalore. 9
  • 10. • The Foundation constructed a pediatric hospital at the Capitol Hospital in Bhubaneswar, which caters to poor patients. A CT-scan machine was also donated to the hospital • Additional wards were built at the Swami Shivananda Memorial Charitable Hospital in Pattumadai, Tamil Nadu • The annex to a cancer hospital in Kancheepuram, Tamil Nadu was added • A hospital was built for tribals at H.D. Kote, Mysore. • In Bellary, a hospital was constructed to treat patients with brain fever • The Foundation air-conditioned the burns ward of the Victoria Hospital, BangaloreSocial Rehabilitation And Rural Upliftment.Whether it is organizing an annual mela that empowers destitute women or building orphanagesthat give children a better life, the Foundations activities address the needs of societys mostneglected. The Foundation has organized unique annual melas in different parts of the country,including Bangalore and Sedam in Karnataka, and Chennai in Tamil Nadu, to distribute sewingmachines to destitute women and help them earn a livelihood. Prior to the mela, the Foundationeven holds tailoring classes and provides materials for the same at some centers. The Foundationhas conducted relief work after natural disasters. Apart from monetary contributions, it believesin assessing the real needs of those affected and contributing accordingly. It has worked in thetsunami-affected areas of Tamil Nadu and the Andaman Islands, earthquake-affected areas ofKutch, cyclone-devastated areas of Orissa, tribal areas of Kalahandi in Orissa and drought-hitareas of Andhra Pradesh The Foundation made a donation towards the mid-day meal program ofthe Akshaya Patra Foundation, Bangalore, for poor children in North Karnataka. It establishedcounseling centers to rehabilitate marginalized devadasis in North Karnataka The Foundation has 10
  • 11. offered compensation to families whose bread-winners have served in our Defence Forces anddied fighting for the country. The Foundation worked with the Red Cross Society to supply aidequipment to the physically challenged in rural areas and economically weaker sections ofKarnataka The Foundation offers monetary aid to the Divine Life Society, which is based in theHimalayas. The Society helps senior citizens and destitutes, often picking them up from thestreet and looking after them with the help of volunteers, some of whom are foreign tourists inthe region The Foundation improved a rehabilitation center in Chennai for mentally retardedwomen The Foundation has improved the lives of children with leprosy and those living on thestreets, and in slums The Foundation has constructed: Hostel buildings for under-privilegedstudents at Ramakrishna Mission centers in Tamil Nadu, Orissa, Maharashtra and AndhraPradesh Orphanages in rural areas of these states, to provide shelter to children of localcommunities. A free girls hostel at Maharshi Karve Sthree Shikshana Samsthe, Hingne, Pune Agirls hostel for the blind in Banapur, Orissa, Jagruthi Blind School in Pune, Sri RamanaMaharshi Academy for the Blind in Bangalore and Sri Sharada Andhara Vikasa Kendra inShimoga, Karnataka Relief shelters in several parts of Orissa The Sri Ramakrishna StudentsHome in Chennai, Tamil Nadu The Shakthidhama Destitute Center for Women in Mysore,Karnataka A hall for people with physical disabilities in Belgaum, KarnatakaLearning and educationBasic education links the children, whether of the cities or villages, to all that is best and lastingin India," said Mahatma Gandhi. At no time have his words been more prophetic, than now. In aworld where education has become the biggest differentiating factor, the Foundation offers an 11
  • 12. edge to deprived and rural students, through its activities In what is one of the largest ruraleducation programs in the country, the foundation has donated 10,200 sets of books in Karnatakaalone, and in Andhra Pradesh, Karnataka, Orissa and Kerala, under its Library for Every RuralSchool project. Through this program, the Foundation has set up more than 10,150 libraries inrural government schools. A minimum of 200 books, depending on the strength of the school, isprovided. Each set has around 200 to 250 books. The cost of each set ranges between Rs. 2,000and Rs. 3,000. Books on various subjects, including science, history, mathematics, generalknowledge, grammar, literature, geography, vocational training and fiction have been donated tocater to the interests of students in all age groups To simplify the standard of computereducation for students in rural areas, a separate book has been written and is being distributedunder the library project. This book has also been translated into Hindi, Tamil and Telugu Inanother innovative project that facilitates higher learning, the Foundation has set up libraries inHubli and Bangalore, that can be accessed by under-privileged students. These well-equippedlibraries have the latest books prescribed in hi-tech streams like medicine and engineering. All astudent has to do is pay a deposit of Rs 800 for unlimited use of the library through his or hereducation To identify and help students in dire need, the Foundation works with Prerna, an NGOin Raichur and Bangalore, and Vidya Poshak in Dharwad, to distribute scholarships to poorstudents. With the help of these organizations, the Foundation reaches out to deserving studentsacross Karnataka The Foundation has also made donations towards the reconstruction of oldschool buildings. For instance, 14 government schools in slum areas of Hyderabad werereconstructed The Foundation has also renovated the Gandhinagar, Kottara St. Peters School andKapikad Zilla Panchayat schools in Mangalore, Karnataka It also contributes towards theconstruction of additional classrooms, school funds/corpus funds, school furniture, equipment 12
  • 13. and so on, especially in backward areas The Foundation recently purchased an index Brailleprinter for the Sharada Devi Andhara Vikasa Kendra in Shimoga, Karnataka The Foundationdonated study material, including science kits, to 20 schools in rural Karnataka Donations havealso been made towards computer centers in rural areas of Karnataka The Foundation works withvarious organizations in Maharastra, Tamil Nadu and Orissa, to facilitate the education of slumchildren in in these states The Foundation collaborated with the Center for EnvironmentEducation (CEE), Bangalore, for the orientation of teachers specializing in science and theenvironment. The Center developed training material on water. During the program, it linked theScience and Social Studies curriculum with the environmental perspective. Around 15 campswere held in various parts of Karnataka over the last 3 years. Totally, around 1,000 teachers weretrained It helps the Bangalore Association for Science towards the development and maintenanceof the planetarium in Bangalore, including funding of the sky-theater program at the planetariumThe Foundation constructed a science center at a rural school in the Kolar District of Karnataka,a one-of-its-kind center in the entire district. It caters to the students of the school, as well asschools in the neighboring villages It made a contribution to fund new self-employment coursesat post graduation and post matriculation levels at the Nrupathunga Educational Institute inHyderabadCSR Activities In Different Cities At Infosys :BangaloreRakum School for the visually challenged: Mitr, our local CSR team, visited the RakumSchool for the visually challenged. Mobility, an exercise in which team members walked 13
  • 14. blindfolded using canes, helped them empathize with the children. The team organized gamesand distributed chocolates and stationery.Notebook distribution: The Infynite Smiles CSR team has been distributing books andstationery to underprivileged children across Karnataka since 2001. In 2009, the team touchedmore than 45,000 lives, including the tribal community. We collected donations amounting toRs. 10,00,000. Our drive has been actively supported by the Dream School Foundation, RamanaClinic, Sri Vivekananda Youth Movement, Chrysalis and other NGOs.BhubaneswarProject Genesis: This initiative of the Infosys Affirmative Action Program (IAAP) preparesstudents for a career in the Business Process Outsourcing industry. The project was launched inOrissa in 2007 along with the state government to enhance the skills of academicians. Till date,515 professors have been trained to make learning more focused by combining traditionalteaching methods with modern education. In 2009, 70 professors underwent a 12-day trainingprogram.ChandigarhBehavior and social skills development: Prayaas, our local CSR team, organized a programwhere 60 children from the Panchkula slum showcased their creativity in group activities. Thechildren were imparted training in social etiquette.Medical camp and cleanliness drive: Prayaas has adopted Tanda village to drive socialtransformation in the region. Our volunteers engaged residents in a cleanliness drive to preventmalaria. A free camp for eye and general medical check up was organized. Medicines and 14
  • 15. spectacles prescribed by doctors at the camp were distributed free of cost. The team collecteddata on health and sanitation related issues to address them.ChennaiEducare: Sneham, our local CSR team, manages a dedicated intranet portal to help employeessupport education of the children of our housekeeping and security staff. In 2009, 1,500members contributed approximately Rs. 14,00,000 to support more than 370 students.Meritorious students were awarded for their performance. A special award was presented to agirl child with exceptional recitation skills.Helping the visually challenged: Infoscions partner with Nethrodaya, an NGO that works withvisually challenged children. Our volunteers regularly conduct weekend reading sessions. In2009, we organized a South India inter-state sports festival with modified versions of cricket,volleyball and chess.Facilities for rural schools: Volunteers constructed a water tank to supply drinking water to1,000 students of the Avanippoor Government Higher Secondary School. We have beendonating notebooks to the Anoor School since 2005. In 2009, we donated a water tank to theschool. We also distributed notebooks to the children of Infosys’ support staff.HyderabadPC donation drive: Mamata, our local CSR team, donated more than 105 PCs to institutionsthat undertake non-commercial and public activities. We have already invited requests for thenext list of beneficiaries.Day of Change: Every Wednesday, drop boxes are placed at the campus entrance and exitpoints, food courts and parking area to collect coins from Infoscions for social welfare activities. 15
  • 16. MysoreNotebook distribution: Soften, our local CSR team, distributed 57,000 books, 36,000 pencilsand 3,600 erasers in the Notebook Distribution Drive 2009. Underprivileged students fromvarious schools have been benefiting from this drive since 2002.Language and computer education: Basic computer education was imparted to the securityand housekeeping staff of the DC. Our team also helped 10 guards improve their Englishlanguage skills.Summer camp: A month-long workshop was conducted in May 2009 at Karunya Mane, a childrehabilitation center. 30 children were taught art and craft, dance, Math, English, environmentawareness, traffic rules, health and fitness, and social etiquette. Quiz contests helped the childrenassess their general knowledge.Blood donation: More than 80 Infoscions donated blood in a special camp conducted incollaboration with the Mysore Rotary and Chandrakala Hospital.School for dropouts: Our team works with Kaliyuva Mane, an informal school for dropouts runby the Divya Deepa Trust. We interact with children in open classrooms through paintingcompetitions and games.PuneEye donation camp: More than 330 Infoscions pledged to donate their eyes in a special camporganized with the Ruby Hall Clinic and Eye Bank Association of India.Play and Live (PAL): We use sports to boost the confidence of underprivileged children, teachthem various skills and change their outlook. We donated sports equipment including carom andchess boards, and prizes such as watches, perfumes and chocolates. 16
  • 17. Blood donation camp: 700 volunteers donated blood during a two-day camp in June 2009.Three blood banks - ISIS Blood Bank, KEM and Janakalyan - participated. Doctors highlightedthe need for safe blood donation at the camp.ThiruvananthapuramNotebook distribution: Infosys CEO and Managing Director Kris Gopalakrishnan inaugurated anotebook distribution drive, which benefited 4,000 students in 2009.Conclusion RemarkCSR efforts by The IT industry are supported in mature and emerging markets, at the local,national and international levels, and in partnership with a variety of stakeholders from thepublic and private sectors. By investing in CSR, companies are investing in sustainability andbroader economic, social, and environmental goals. CSR remains a beaming light of successfor improving the role of business in society—but is also an ongoing challenge to whichcompanies must remain vigilant, especially in emerging markets. 17
  • 18. References 1. www.asocio.org/policy/Corporate%20Social%20Responsibility.pdf 2. www.karmayog.org/csr500companies/csr500companies_8249.htm 3 www.infosys.com/sustainability/.../corporate-social-responsibility.aspx 4. www.asocio.org/policy/Corporate%20Social%20Responsibility.pdf 18