2012 presentation for Think Big KC iKC conference in Kansas City

1. S
Are you acquiring users
or losers?
@JoshColeman
@Aglocal

2. S Users: (Winners)
S Those that use your product.
S Those that talk about and tell others about your
product.

3. S Losers:
S Those that stop using your product.
S Those that talk about and tell others about your
product.

4. S Why are you not winning users?
S Is anybody listening?
S How are you attracting them?
S Are you created buzz?

5. S Why are you losing users?
S Are you listening to them?
S How are you addressing the obstacles?
Your job in designing an experience is to create enough
motivation in the average user that they sail through any
barriers placed in their way. You can do this by increasing
the stakes and motivating your users more, or by
decreasing the barriers and making it easier for them.
~Tyler Willis

6. S What you are doing for the winners?
S Are you giving them incentives?
S Are you asking them for feedback?
Word of mouth is huge!!

7. S The key to winning users:
Breath and live your passion for your product!

8. You’ve got to find what you love.
As with all matters of the heart, you’ll know when you find it.
And like any great relationship, it just gets better and better
as the years roll on. So keep looking. Don’t settle.
~Steve Jobs