I-detect
alerts
A new application helping to
increase the use of early
detection tests.

What test? What age?
How often?

Community promblem
Although the effectiveness of early detection screening
programs – for bowel, breast and cervical cancer – are
well understood, how to motivate people to take part in
them still eludes researchers. - Research Highlights –
Cancer Council. (AUS)
At least one in three cancer cases are preventable and the
number of cancer deaths could be reduced
significantly by choosing a cancer smart lifestyle and
early detection.

Insights into issue
Where education fails, early detection save lives.
Early detection of Cancer will save the
Government millions of dollars
Cancer? Young people believe “it will never
happen to them”.
People are busy and forget. People need a
reminder!

Solution
I Detect is multi platform alert application which
tracks, then reminds the user of their personal
annual schedule of recommended early detection
tests which is specific to their age and sex and
recent tests through alert style reminders.
Targeting major diseases like cancer, heart
disease and diabetes this set and forget
application aims to act as a counter balance to
the lethargy of the population when it comes to
health issues and early detection testing.

By partnering with the national
the idea governments and utilizing
various global popular platforms
Amplified from the IPHONE, to social
networking sites the reminders
will vary from person to person
and country to country based on
the specific important check ups
of the age sex and region.
For example an Australian focus
might be skin cancer. Being a
major cause of concern killing
1800 people, affecting over 350
000 and costing the Govt in
close to 300 million in (2002).

Scope of application
Primary Secondary
•Skin Cancer: Clinical exam
•Annual dental check
•Cervical Cancer: Pap
•Annual STD checks
smear.
•Bi annual eye tests.
•Colon Cancer: FOBT and
•Children inoculations.
Colonoscopy,
•Flu and travel shots
•Breast Cancer:
•New medication
Mammogram.
routines.
•Diabetes: Fasting glucose,
•BMI checks
glucose challenge test.
•Rehabilitation
•Heart Disease: B.P. and
schedules
cholesterol

Solution strategy
Funding Sources
Government Private health
funding and insurance funding
partnership I detect – IP and partnership
Applications
I DETECT
Benefits
Reduces
Government Reduces Private Creates
Public Health spending on health revenue for
advanced insurance costs I detect.
diseases

I detect Aims
•To create a generational culture of “check
ups”
•Act as a reminder to people when these
extremely important but irregular checks
ups should occur!
•Promote medical educational
•To use these platform to establish trends,
commentary and acceptance of early
detection testing.

Platforms
•Social
networks.
•iPhone
•Blackberry
•Mobile phones
•Outlook
express
•Text alerts
•PC

Alerts need to be!
Based on Age, Sex
•Scientifically recommended.
•Simple
•Secure
•Easy to install
•Interactive
•Not hold sensitive information

Possible
Application
options

iPHONE
APPLICATION
Similar technology to
Remember The Milk. iPhone.
The RTM service \"reinvents the
to-do list\" [PC World], and has
one million users worldwide. -
An intuitive interface, available
Mammogram
in 18 languages, makes Health
managing tasks fun. - Sync
seamlessly with RTM.

FACEBOOK – WALL promotions
Josh Joined the HCF – Health Alert Application.- 10:00am
- 35,000 members
Add Comment

Pc program Application
Josh in one month you are due to
have your skin checked – Book?
www.topdogsolutions.com.au www.healthensure.com.au

Web
pages

Application Adaption
Cross promotion with Health funds, NFP
origination like Cancer Council.
Incentivize public to sign up, with a tax rebate for
going to all the check, private insurance discount.
Make downloads free and simple to set up.

Conclusion
This application could help if
governments would implement
it. If you agree send this link to
your friends and get it in the
right hands and maybe help
save some lives.
-Josh Mackey