einnovation

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einnovation

  1. 1. Lesson 7 E-INNOVATION
  2. 2. What is a Small Business Entrepreneur? <ul><li>Entrepreneur n. a right brained business man or woman of positive disposition who </li></ul><ul><li>attempts to make profit from opportunities </li></ul><ul><li>by risk, initiative and guidance from 2-small-business.com </li></ul>
  3. 3. <ul><li>INNOVATION PRIORITIES </li></ul><ul><li>STRATEGIC FOCUS </li></ul><ul><li>NPD MANAGEMENT </li></ul><ul><li>MANAGING COMPLEX INNOVATION </li></ul><ul><li>BUYER ADOPTION BEHAVIOUR </li></ul>SESSION OBJECTIVES
  4. 4. FIGURE 7:1 AN INNOVATION E-COMMERCE OPTIONS MATRIX
  5. 5. FIGURE 7:2 EXAMPLES OF E-COMMERCE INNOVATION OPTIONS
  6. 6. FIGURE 7:3 AN E-COMMERCE PRODUCT/MARKET INNOVATION MATRIX
  7. 7. <ul><li>MAJOR AREA OF INNOVATION IS INTERNET DELIVERY OTHER THAN BY PC </li></ul><ul><li>CONVERGENT TECHNOLOGIES IN I.T. AND TELECOMS </li></ul><ul><li>NEXT GENERATION MOBILE TELEPHONES </li></ul><ul><li>MANUFACTURERS (NOKIA) AND TELECOMS PROVIDERS (BT CELLNET) RACING TO SUCCEED </li></ul>
  8. 8. FIGURE 7:5 ALTERNATIVE E-COMMERCE STRATEGIC POSITIONING OPTIONS
  9. 9. <ul><li>KEY SUCCESS FACTORS: </li></ul><ul><ul><li>PRODUCT SUPERIORITY </li></ul></ul><ul><ul><li>ECONOMIC VALUE </li></ul></ul><ul><ul><li>TECHNOLOGICAL CAPABILITY </li></ul></ul><ul><ul><li>FAMILIARITY TO FIRMS </li></ul></ul><ul><ul><li>MARKET OPPORTUNITY </li></ul></ul><ul><ul><li>COMPETITIVE SITUATION </li></ul></ul><ul><ul><li>WELL DEFINED OPPORTUNITY </li></ul></ul><ul><ul><li>WELL DEFINED PROJECT </li></ul></ul>
  10. 10. FIGURE 7:6 LINEAR INNOVATION MANAGEMENT MODELS
  11. 11. COMPLEX INNOVATION <ul><li>PROBLEM OF LINKING TOGETHER DATABASES AND ACHIEVING REAL TIME DATA INTERCHANGE </li></ul><ul><li>DIVERSITY OF TECHNOLOGY INVOLVED </li></ul><ul><li>BOWONDER AND MIYAKE JAPANESE MODEL OF: </li></ul><ul><ul><li>CLEAR PURPOSE OF TECHNOLOGIES </li></ul></ul><ul><ul><li>INTERFIRM COLLABORATION </li></ul></ul><ul><ul><li>MULTIPLE TECHNOLOGIES TO AVOID SINGLE TECHNOLOGY RELIANCE </li></ul></ul><ul><ul><li>CONCURRENT ENGINEERING </li></ul></ul><ul><ul><li>ORGANISATION LEARNING </li></ul></ul><ul><ul><li>CONTINUOS TECHNOLOGICAL INNOVATION </li></ul></ul>
  12. 12. ADOPTION <ul><li>ROGERS MODEL OF DIFFERENT BEHAVIOURS: </li></ul><ul><ul><li>INNOVATORS </li></ul></ul><ul><ul><li>EARLY ADOPTERS </li></ul></ul><ul><ul><li>EARLY MAJORITY </li></ul></ul><ul><ul><li>LATE MAJORITY </li></ul></ul><ul><ul><li>LAGGARDS </li></ul></ul><ul><li>MOORE PROPOSES A “CHASM” BETWEEN GROUPS FOR HIGH-TEC PRODUCTS </li></ul><ul><li>NEED DIFFERENT STRATEGIES TO GENERATE SALES IN DIFFERENT GROUPS </li></ul>
  13. 13. FIGURE 7:7 A HIGH-TECH CUSTOMER ADOPTION MODEL
  14. 14. <ul><li>FIRST BUYERS ARE USUALLY “TECHIES” WHO WANT LATEST TECHNOLOGY </li></ul><ul><li>NEXT GROUP WILLING TO TAKE REAL RISK IF MAJOR NEW BENEFIT AVAILABLE (E.G. LOTUS NOTES) </li></ul><ul><li>EARLY MAJORITY WANT PROVEN BENEFITS (E.G. ORACLE DATABASES) </li></ul><ul><li>LATE MAJORITY WORRY ABOUT PROVEN BENEFITS AND PRICE </li></ul><ul><li>LAGGARDS USUALLY MOTIVATED BY PRICE </li></ul>
  15. 15. Reasons to join 2-small business .com <ul><li>To get FREE marketing content </li></ul><ul><li>To become a small business entrepreneur </li></ul><ul><li>To get these benefits </li></ul><ul><li>To get discounts on our services </li></ul><ul><li>To get FREE software </li></ul>

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