The #1 information resource for influential, senior-level leaders in state and local government. 81% are involved in purchasing decisions, 74% find it extremely important to read Governing each month!

1. 95%
have taken action during the past year as a resultof
advertising or product mentions in Governing
72%
are involved in government expenditures
Operating budgets 68%
Capital Budgets 40%
Expenditures requiring a
bond issue to finance 23%
61%
of those involved in the purchasing process
indicated that the ideas, concepts and products
discussed in Governing influence their
organization’s purchasing
81%
are involved in the purchasing process
Identify needs /requirements 60%
Plan allocate budget 46%
Evaluate /recommend
solutions /vendors 45%
Business planning 34%
Purchase solutions 23%
Develop technical specs
or architecture 17%
WHO READS GOVERNING:
85,405 CIRCULATION
*June 2015 BPA Statement
City /Town
County
32%
24%
33%
BY BRANCH OF GOVERNMENT
State
Agency /Departmentstaff
Career governmentstaff
Legislative staff and policy development
Other
21%
9%
5%
8%
BY JOB FUNCTION
Agency /Department level leadership and seniorstaff
36%
Elected and Appointed Officials and C-Suite Government Executives
22%
*Harvey Readership Survey September 2015
AN UNMATCHED AUDIENCE OF
GOVERNMENT PURCHASING POWER
Government buyers consistently turn to Governing for Answers

2. OUR READERS ARE THE INFLUENTIAL, SENIOR-LEVEL
LEADERS ACROSS STATE AND LOCAL GOVERNMENT
Experienced government officials have trusted Governing for years…
10-14YEARS
15-19YEARS
25+YEARS
44%
20-24YEARS
13%
13%
5-9YEARS
13%
1-4YEARS
6%
10%
74%
find it “extremely
important” or “important”
to read Governing
each month
When government is looking for a trusted source for ideas
and solutions, they turn to Governing
91% agree: Governing helps me keep up with the best of
what other state and local governments are doing
86% agree: Governing is an excellent source for ideas and
inspiration about my work in state and local government
85% agree: Governing is a highly trustworthy news source

3. attend webinars and virtualevents
use mobile /tablet /smartphone
Governing’s readers value print, digital and custom media
read Governingin print
69%
30%
23%
15%
read governing.com
50%
subscribe tonewsletters
50%
read digital Governingmagazine
47%
read Governingwhitepapers
Our audience spends an average of 39.3 minutes reading
Governing content in a typical week
73%
value hard copy magazine
and website access to
Governing’s content
NO OTHER BRAND IN THE MARKET COMES CLOSE TO
GOVERNING’S INFLUENCE.
61% say Governing is the one industry source they find most useful in their work.
Governing
New YorkTimes
5%
61%
Wall StreetJournal
5%
American City &County
2%
State Legislators Magazine / Bloomberg / Government Executive / Stateline (Pew)/ USA Today
1%
“I read Governing because the content is better than
any other source.”

4. GOVERNING IS THE ONE PUBLICATION THAT WILL REACH
DECISION MAKERS IN EVERY AREA OF GOVERNMENT
STATE &LOCAL
ELECTED LEADERS
• Governors
• Lieutenant Governors
• State Legislators
• Secretaries of State
• State Treasurers
• State Attorneys General
• Mayors / Deputy Mayors
• City Managers
• City Council Members
• County Commissioners
All Mayors, top elected
officials in cities with
population 200,000+
and counties
with 400,000+
Hand-delivered monthly
on the Hill to every
member of Congress
All 50 Governors,
Lieutenant Governors
&Secretaries of State
TECHNOLOGY
• Chief Information Officers
• Chief Innovation Officers
• Chief Technology Officers
• Systems Administrators
• Directors of Technology
• Technology heads in agencies
across state and local
governments
HEALTH &HUMAN
SERVICES
• State Medicaid Directors
• State Health Exchange Directors
• Directors, State Department HHS
• Health /Human Services
Commissioners
• Public Health Directors
PUBLIC SAFETY &
CORRECTIONS
• Directors, Department
of Corrections
• Directors of Public Safety
• Emergency Management Officials
All 50 Medicaid
directors
TRANSPORTATION &
INFRASTRUCTURE
• Directors, Department
of Transportation
• Directors of Public Utilities
• Directors of Engineering
• City Engineers
• City Planners
• Directors of Water Resources
• Resiliency Planners
• Directors of Public Infrastructure
• Directors of Public Works
• Facilities Directors
• Directors of State Water
Resources / Solid Waste
• Heads of Fleet Services
• Chief Performance Officers
FINANCE, MANAGEMENT,
WORKFORCE ADMIN &
PROCUREMENT
• Chief Financial Officers (CFOs)
• Chief Administrators
• Chief Procurement Officers
• Budget Directors
• Directors, Office of Management
&Budget
• Treasury Department Directors
• City Treasurers
• Finance Commissioners
• Pension Managers
• Directors, Division of Pensions
&Benefits
• Retirement Administrators
• Bonds Directors
• Department of Workforce Directors
• Directors of Finance
• Comptrollers
• City Budget Officers
• Directors of Revenue Management
• County Investment Officers
• HR / Benefits Administrators
• Directors, State Department
of Education
• Policy Advisors, Education
• City /County Education Executives
in largest School Districts
EDUCATION
Governing is a division of e.Republic
Updated 10/15/15
FOR MOREINFORMATION,
CONTACT:
Andrea Kleinbardt,
Senior Director of Sales Operations
akleinbardt@erepublic.com / 916.932.1338