We typically focus a lot of conversation on high-level vision/strategy, but that must eventually translate down to initiatives that have business, product, and go-to-market plans behind them to execute effectively. Any good strategy must take into account and incorporate the entire value chain in order for it be successful.

1. How Vision/Strategy Needs to Tie with Execution
Vision
Core Tenets/
Guiding Principles
IT Systems, Tools & Processes
Marketing Programs & Collateral
Metrics, Measurement & Accountability
Business
Strategy
Product
Strategy
Go-to-Market
Strategy
Sales & Partner Enablement
Key Initiatives
What is our value proposition?
Which markets do we play in?
How do we differentiate?
What are our objectives/goals?
What do we need to go do?
What gaps do we have?
Who has accountability across the
value chain?
What level of investment is required?