Online marketing is going through a major shift. Banners and popups are everywhere and we are constantly exposed to advertisement when surfing the Internet. We all find ways to skip pass and avoid online advertisements. They have become a nuisance and we are now accustoming to filtering them out. This is why marketers in New Zealand have come up with smarter and more effective ideas and are moving away from these outdated marketing tactics. If you want to increase your web traffic and engage your target audience then your online marketing plan must consist of something powerful and valuable. Smart marketers are using content marketing to draw in and engage targeted audiences. Not only does this work but also consumers are enjoying being marketed to and even sharing content with their friends and family. This is now the best approach to reach today’s savvy and dynamic Internet audience. NZ businesses need to adopt this intelligent approach to attract and retain their specific targeted market.