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The Worst Category Name Ever

by John Rymer on Oct 27, 2012

My critique of the trend to use "big data" as a product-category name.

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Share insights from Forrester – lot of analysts covering this topic. And have a little fun.
The first problem with the category name is its future. What do we call 2.0?
In all seriousness …Make the point that the past never goes away, and is often linked to the future.
So-called big data solutions address a range of requirements – and they aren’t all the same.
And the products associated with these requirements also vary widely. Prediction: we will soon start to focus on these distinct requirements and product categories rather than big data as a category. We must to be useful.
NoSQL warehousesNoSQL operational storesElastic caching platformsComplex event processingMachine-to-machineElastic cloud platforms

Franco Roman at H-Farmventures 6 months ago
Emanuela Zaccone PhD, Data analysis and #SocialTV enterpreneur. Co-founder of @TOKtvUS and @AIDAMonitoring | #SocialMedia Analyst and #BigData researcher at AIDA Monitoring | TOK.tv 6 months ago
Terry Wang, Senior Technical Analyst at Oracle Tags bigdata nosql cassandra 6 months ago

The Worst Category Name EverJohn R. Rymer, VP & Principal AnalystOctober 2012
What do we call Big Data 2.0? WTF data OMG data Humongous data Enormous data Big data Ron Tolido, CTO, Continental Europe, Capgemini© 2012 Forrester Research, Inc. Reproduction Prohibited
The overriding trend is to dynamic data and in-memory architectures© 2012 Forrester Research, Inc. Reproduction Prohibited
Name confuses ends with the means Predictive Sense & analysis respond Behavioral New insights OLTP Content Mobile ops scale New Big Risk queries Data© 2012 Forrester Research, Inc. Reproduction Prohibited
The many scenarios of Big Data NoSQL EDW Hadoop, SAP HANA … NoSQL ODS MongoDB, Cassandra, Redis … ECP Gigaspaces, IBM, Oracle, Software AG … M2M Kynetix, Sensor Logic … CEP Apama, IBM, Software AG, TIBCO … Cloud Amazon, Rackspace …© 2012 Forrester Research, Inc. Reproduction Prohibited
My 2 questions 1. Which are the most valuable enterprise scenarios? 2. How will vendors transition from point solutions to broad platforms?© 2012 Forrester Research, Inc. Reproduction Prohibited
Thank youJohn R. Rymer With:+1 650.581.3857 Mike Gualtierijrymer@forrester.com Noel Yuhanna@johnrrymer Brian Hopkins Boris Evelson