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The Worst Category Name Ever

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My critique of the trend to use "big data" as a product-category name.

My critique of the trend to use "big data" as a product-category name.

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  • Share insights from Forrester – lot of analysts covering this topic. And have a little fun.
  • The first problem with the category name is its future. What do we call 2.0?
  • In all seriousness …Make the point that the past never goes away, and is often linked to the future.
  • So-called big data solutions address a range of requirements – and they aren’t all the same.
  • And the products associated with these requirements also vary widely. Prediction: we will soon start to focus on these distinct requirements and product categories rather than big data as a category. We must to be useful.
  • NoSQL warehousesNoSQL operational storesElastic caching platformsComplex event processingMachine-to-machineElastic cloud platforms
  • Transcript

    • 1. The Worst Category Name EverJohn R. Rymer, VP & Principal AnalystOctober 2012
    • 2. What do we call Big Data 2.0? WTF data OMG data Humongous data Enormous data Big data Ron Tolido, CTO, Continental Europe, Capgemini© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 3. The overriding trend is to dynamic data and in-memory architectures© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 4. Name confuses ends with the means Predictive Sense & analysis respond Behavioral New insights OLTP Content Mobile ops scale New Big Risk queries Data© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 5. The many scenarios of Big Data NoSQL EDW Hadoop, SAP HANA … NoSQL ODS MongoDB, Cassandra, Redis … ECP Gigaspaces, IBM, Oracle, Software AG … M2M Kynetix, Sensor Logic … CEP Apama, IBM, Software AG, TIBCO … Cloud Amazon, Rackspace …© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 6. My 2 questions 1. Which are the most valuable enterprise scenarios? 2. How will vendors transition from point solutions to broad platforms?© 2012 Forrester Research, Inc. Reproduction Prohibited
    • 7. Thank youJohn R. Rymer With:+1 650.581.3857 Mike Gualtierijrymer@forrester.com Noel Yuhanna@johnrrymer Brian Hopkins Boris Evelson

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