John England- Integrated CD

1. John England – Integrated Creative Director
jenglandx@yahoo.com
UK number +44(0)7504923165
US number +1 9293895112
Summary
John England is a internationally experienced creative and marketing communications executive with
deep expertise in the full range of experiential marketing tactics, including
TV, Out of Home, guerrilla marketing, street teams, mobile tours, pop-up retail, sampling,
packaging, entertainment sponsorships and 360 degree integrated activations.
He has devised, managed, and executed seven-figure programs for clients that include
BAT, SONY, VOLKSWAGEN, PHILIPS, ADIDAS, FORMULA ONE, ABSOLUT and many others. His
programs have won numerous industry awards, including D&AD AND EFFIES.
John is a strong senior client manager with a proven track record in identifying insights and
packaging them into big ideas that translate into profitable account and agency growth. He has
managed and mentored account, production, and business development teams around the world in
public and private agency environments with P&L responsibility.
He won revenue at the agency G2 (Part of Grey Advertising), where he built out the account and
operational functions for their FORMULA ONE sponsorship experiential unit.
Recently he led a new product campaign development for Dunhill in Indonesia which led Indonesia
to be the Number 1 Dunhill FMCG market across the world, with the fastest share growth in BAT’s
history ever (3x faster than any other brand in market).
Global CD Roles- 2000 to present
ECD Geometry Global (Indonesia)
Global ECD Kent (London)
ECD Imperial tobacco (Canada).Global CD Dunhill (New York and London)
Global CD Lucky Strike (New York). Global ECD Lucky Strike Formula One (New York)
Some of the clients:
BAT, VW, Mercedes, SingaporeAirlines,New Zealand Air,Virgin,Barclays,
Adidas,MTV, VHI , Sky, Disney,Absolut, Honda,
Philips,Boston Children’s Hospital, Beth Israel Hospital NYC
PREVIOUS AGENCIES
Burrell – Chicago – Adidas,McDonalds
Saatchi and Saatchi - New Zealand – New Zealand Air,Levis, Marmite, Hewlett Packard
Batey Ads – Singapore – Singapore Airlines,SingaporeTourism,Mercedes, Night Zoo
Mellors Reay – UK- DHL, Jersey Tourism,Pharma,Harry Ramsden’s
DDB – UK – VW, Fosters
Music Business- MostMajor labelsie.A&M, Island,Epic,EMI etc.
jeglobal.co
https://www.linkedin.com/in/john-england-21931629
TIMELINE
May 2014- September 2015
ECD Geometry Global (Indonesia)

2. Managed and formulated a through the lineteam of 20 designers,art directors,copywriters,
producers etc.
Launched a new brand for BAT/Bentoel (IncludingTV,packagingand through the linecomms).
Managed other accounts for Philips,Indosattelecoms and Pop Mie noodles.
2011 - 2014
ECD / CD of Kent Global at Geometry London
Nurtured and created a team of individual yetcomplementary talents.
Creating Kent’s manifestos specifically for brightand dark markets and brand positioning
through to activation. Including packaging,broadcast,outdoor, trade and engagement.
2011
ECD July-December (G2 New York / 6 months)
Invited to be ECD firefighting for brands with Imperial Tobacco,Canada.
Developed pack communications,packaging as well as activation ideasand engagement.
2011- 2009
Global CD, Dunhill (Geometry, London)
Chosen to be part of the central alignmentof G2 from New York to London.
Invited to work on Dunhill Global as CD (Transferred to London).
2009 - 2007
Global CD, Dunhill (G2, New York)
Leading and advisingcreativity globally across network.
Formulating and shooting ‘Perfectionists in tobacco’campaign.
2007 – 2004 (G2, New York)
CD, Lucky Strike and Lucky Formula One sponsorship program.
Pitched and won the Formula One sponsorship.
3 years featured high-pressureseasonal raceprograms,LEP’s, interactive,merchandise,collateral,Atl
and Btl comms.
HOLDS UK AND US RESIDENCY
QUALIFICATIONS- MASTER OF ARTS ROYAL COLLEGE OF ART, LONDON, UK