John Westby

Greater Chicago Area, il United States

Strategic Digital Marketer | Demand Gen Guru | Content Marketing Ace | Creative Leader

Advertising / Marketing / PR

I'm a passionate content marketer who understands that story drives content and content drives inbound demand generation. Content becomes the engine of digital marketing programs. It's how you win trust and confidence from your marketplace - no matter what the business. B2b buyers have already formed an opinion of you and your products long before you have the privilege of meeting them. They sell themselves on your products -or not- by engaging with your content and learning how what you do helps them be better at what they do. You must innovate awesome, rock-start quality content that grabs attention, allows interaction and informs. Making that happen is what I do. Accomplished marketi...