Social media in one hour for Weichert Realtors

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One hour presentation on introduction to social media for the real estate business

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Social media in one hour for Weichert Realtors

  1. 1. Social Media in One Hour for Weichert Realtors BenchMark
  2. 2. Social Media Questions • Why should I spend time doing social media? • How will it help my business? • How do I measure my results? • What’s the most effective use of my time? • How do I separate my social media business life from my real life? • How do I develop a social media strategy to build and maintain my business and business relationships? ©2010 Spake Communications
  3. 3. Social Media Revolution -Erick Qualman Socialnomics
  4. 4. The question is not, “are you doing social media?” It’s, “ are you doing social media right?” ©2010 Spake Communications
  5. 5. The Basics ©2010 Spake Communications LinkedIn Facebook YouTube flickr
  6. 6. The Basics ( for business) • Open an account (most are totally free) • Fill in your profile with your business in mind (how much do you want to share) • Start slow! • Content is King (or Queen) – keep relevance in mind at all times ©2010 Spake Communications
  7. 7. LinkedIn linkedin.com ©2010 Spake Communications Your Online Resume’ and Business Presence What to do first: (basics) •Complete your profile with lots of details •Connect with people you want to do business with •Find clients, associates and friends who will “recommend” you A little bit further •Join or form groups •Participate in forums •Ask and answer questions in areas where you have expertise
  8. 8. flickr.com Show your pictures to the world Tips: • Edit • Titles and tags ©2010 Spake Communications
  9. 9. flickr.com ©2010 Spake Communications
  10. 10. flickr.com ©2010 Spake Communications
  11. 11. YouTube.com Tips • Don’t be afraid of video • Keep your videos short • Titles and tags • Post your videos to other platforms (Facebook, Vimeo, Tubemogul, blog) ©2010 Spake Communications
  12. 12. YouTube.com ©2010 Spake Communications
  13. 13. YouTube.com ©2010 Spake Communications
  14. 14. facebook.com Basics - Organization • Privacy • Groups (?) • Profile • Page • TOS • Etiquette • Reputation Management ©2010 Spake Communications
  15. 15. facebook.com More advanced • Marketing • Applications (for business and real estate) • FB Advertising • Rich content – video, photos, listings • Etiquette • Reputation management ©2010 Spake Communications
  16. 16. ©2010 Spake Communications PRIVACY! So this guy wants to be your friend???
  17. 17. ©2010 Spake Communications Click here for dropdown to manage account Manage Friends
  18. 18. ©2010 Spake Communications Click to create a list
  19. 19. ©2010 Spake Communications USE THIS
  20. 20. Questions? Contact Joe – Joespake@gmail.com Follow my social media – http://follr.me/joespake Get this presentation at ©2010 Spake Communications

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