Joel Rubinson

147 Followers

22 SlideShares 147 Followers 61 Followings

The industry views me as an agent of change helping clients and colleagues to embrace a new model of marketing success in a digital, social, and mobile age. I consult with marketers, research organizations, digital media companies, shopper insights teams, big data tech firms, and provide expert testimony on legal cases involving brand, shopper and digital/social media value questions. Some important assignments: --redesigning global brand tracking systems into guidance systems that include digital and social data --working with a leader to offer cross-media optimization based on a big data, consumer-centered approach --changing media planning to a path to purchase framework

marketing research marketing digital marketing media brand tracking social media marketing digital targeting consumer segmentation rubinson advertising multi touch attribution programmatic advertising digital media brand shopper marketing insights roas roi mta shopper insights social media strategy arf research transformation tv advertising roi segmentation #marketing #datascience reach and frequency numerator neustar mma brand growth movable middle marketing analytics brand equity branding rct ad effectiveness ncs frequent shopper data nielsen marketing evolution catalina programmatic innovation behavioral economics iiex cross-media marketing rese brand management bigdata data science moneyballl facebook mobile marketing social media wharton advertising and marketing foa levis starbucks social old spice loyalty consumer unilever mobile shelf back retail shopper video meta-analysis effectiveness mix modeling

Joel Rubinson

Tv Effectiveness Webcast Rubinson