1. In what ways does your media product use,
develop or challenge forms and conventions
of real media products?
• TO SHOW THAT WE FOLLOWED
CONVENTIONS OF REAL MEDIA PRODUCT IN
OUR MUSIC VIDEO I AM GOING TO
COMAPARE A REAL MEDIA PRODUCT TO OUR
MEDIA PROJECT.

3. The use of
different colours is
to represent the
celebratory theme
of the music
videos.

4. Use of text to interact with the
audience and to help them
remember the catchy lyrics to the
song.

5. Props are essential in Hip-hop music videos. Most of the time it gives the
genre away because it has become popular in Hip-hop music videos. It is
usually use to show that the artist belong to a high status, therefore the use
of expensive jewelleries and glasses is to show that the artist a affluent.

6. Close up shot on each artist
when it was their turn to do
there verse. This is to signify
whose verse it is. This is done in
All of the lights and many other
Hip-hop Music video so we
chose to follow this convention
too.

7. Money is commonly used as a prop in Hip-hop
music video to show that the artist are wealthy
and finically stable. Artist usually use American
dollars in their music video because the Hip- hop
genre originated from New York city.

8. Lips are used to create a seductive
environment in Hip-hop music videos.
This is usually used to draw to the
audience’s attention.