As the first community manager at my company, I created this presentation to onboard additional bloggers throughout the company. This presentation and a Blogging Guide was used to prepare employees to become bloggers.

1. Blogging 101Blogging 101
IMAS - August 16, 2013IMAS - August 16, 2013

2. Why Make Blogging AWhy Make Blogging A
Priority?Priority?
Broadcasting employees' knowledge and expertise
Creating a searchable, permanent archive of expertise
Promoting open discussion and collaboration. Employees may be more likely to speak up
virtually than face-to-face
Connecting employees across department lines
Keeping staff up-to-date on information that's important, but not enough for a meeting
Transparency
One to many
It is where communication is going

3. Blogging BarriersBlogging Barriers
I don’t haveI don’t have
time!time!

4. Blogging BarriersBlogging Barriers
I don’tI don’t
knowknow
what towhat to
say!say!

5. Blogging BarriersBlogging Barriers
NobodyNobody
cares aboutcares about
what I say!what I say!

6. It’s AboutIt’s About
PrioritiesPriorities
TextText
I don’t have time is theI don’t have time is the
adult equivalent of theadult equivalent of the
dog ate my homeworkdog ate my homework

7. OvercomingOvercoming BloggingBlogging
BarriersBarriers
What do you want to be known for?
Think in headlines
What do you keep repeating?
Look at sent emails or appointments
Think about great conversations
Unresolved issues
Personal stories
Current events or reading
“What to blog about” list
Schedule regular time
Online/Offline

8. Content TipsContent Tips
Have a goal or call to action
WIIFTR
Find your voice, it takes time
Interesting headlines = CLICK
Make it easy to readShort and simple Fresh eyes before you publishSpell chec

9. Blogging TipsBlogging Tips
Don’t cut and paste from Word/Email
Be careful if using “Publish from MS Word feature”
Use images appropriately
Create and review next day
Reply to comments
Spread the word

10. DiscussionDiscussion
Q and A
Hands on – How to post to the blog