Football, the king of all sports, has recently become a more regulated, internationalized and mediatized sport, thanks to its increased popularity and the constant influx of capital. Football clubs seek not only to win on the field, but also to expand their profit-seeking reach across the globalized market. In this new business-driven approach, fans’ insights are seldom taken into consideration, leaving behind relevant input that could enhance the clubs’ strategy towards success. Nonetheless, the emergence of the Internet along with the emotional bonding and attachment of fans to their clubs has opened up new potential opportunities for followers and supporters to effectively influence and impact the management and running of a club. With this new vehicle and through collective agreements, the inception of a new “club-fans-stakeholders” relationship is taking place, and is starting to shape a new path for football. In this context, several case studies illustrate the undeniable power of the crowd within football. Some examples are listed as follows: • FC United of Manchester: a fraction of Manchester United fans collectively agreed upon the creation of a new Mancunian/English fan-owned club as a signal of protest to the takeover the club by the American Glazer Family; • “City Till We Die” campaign: Hull City fans jointly united their voice to successfully obstruct the club’s change of name to Hull Tigers; • Internazionale’s Fredy Guarín transfer blockage to Juventus due to the fans’ categorical and public disapproval FanVox, therefore, emerges as the natural response to this new phenomenon by building up a digital platform, which will allow football fans to express their interests and to collectively leverage a degree of influence within the football industry. The wisdom of the crowd through collective agreements and assertive coordination will be expanded through this platform, effectively demonstrating how the crowd as a whole is smarter than the smartest member in it. With FanVox, football fans will be able to expand their reach, and to mobilize acts and decisions by raising collectively their voice. FanVox is not only a centralized communication channel for fans, it is definitely a channel to act upon the fan’s collective decisions. Come join us and raise your voice!

1. WELCOME TO
FANS WILL RAISE THEIR VOICE

2. Nowadays, football is becoming a profitable business
Clubs and players are becoming luxury brands
Whilst unmanageable without debt
Clubs are now profit- seeking entities
Leaving aside competitive objectives
Football fans are not the main source of revenue for clubs
Today, they are relegated to a secondary role
Football has increased in popularity due to the constant influx of capital
This situation has derived in a growing disenchantment amongst certain fan segments

3. As an entertainment industry, fans are being left behind…
Fan mobilisation
Current conversation
Collective action
http://bit.ly/1vQYQpT

4. … yet they have started to raise their voice
Thecollectivedisenchantmenthasderivedinisolatedfan- centeredinitiativesthathavedeliveredresults,butlackofinterconnection.
Thisgaphasdiminishedthepotentialofajointfanmobilisationthattakescross-clubsupporters’desiresintoaction.

5. The football market is continuously growing…
Football, Technology and Globalisation
Source: REPUCOM 2014
Inthemidstofatechnologicalparadigmshift,theriseofInternetandtheimpactofsocialmediahavepermeatedthedevelopmentofthefootballindustry.
Theadvantagesofferedbythisnewwavehaveallowedfanstoengageinnovelwayswiththesport, andtoaccessliveinformationregardlessofwheretheyare.

6. … and so are the football stakeholders
Fans
Footbal Clubs
Players
Associations
Brands
Supporters’ Trusts
Data Analytics
High –tech Equipment
Online Platforms
Betting Agencies
Fantasy Football

7. Shaping new types of spectators: football consumers
Degree of involvement
Degree of Loyalty
Supporters
Fans
Flâneurs
Followers
Long-term personal and emotional investment in the Club
Favourable interest to a club, players or federations
Depersonalised and intermittent virtual relationships
Unidirectional love for clubs, players and football products
Source: R. Giulianotti2002
Fans: enablers of interaction

8. For the new fan-centric digital platform…
FanVoxisadigitalplatformthatcentralisesthefootballfans’interestsandprovidesonlinetoolstocreate,organiseandputcollectiveinitiativesintoactiontowardsafan- centeredshiftintheindustry.Ourpurposecentresoncollectivelyleveragingadegreeofinfluencewithinfootball’sdecisionmakingprocess.

9. …where fans will raise their voice!
Online Petitions
•Player and coach preferences
•Collectivecampaigns
Supporters’ Trust
•Ownership
•Online management
Fan Community
•Personalisedprofiles
•Social media
•Fan communities
•Forums/polls
Fan Initiatives
•Jersey design
•Volunteer network
•Fan art
•Ticket prices
•Facilities design
In FanVox, each fan segment finds a functionality that serves his/her profile, regardless of location, age, gender of preference. Diversity and change aim for the same purpose: a new inclusive football industry.

10. …JOIN US AND RAISE
YOUR VOICE!