Old Spice a Social Media Success Story
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UPDATE 7/16/2010
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Old Spice a Social Media Success Story
- 1. Old SpiceA social media success story: Analyzing the impact of Old Spice Social Media Campaigns & rebranding efforts UPDATED (7/16/2010) Jim Reynolds jimmyrey@gmail.com Twitter.com/jimmyrey
- 3. Brand Name + Mutation
- 5. No limits on Language
- 6. Location Limited to US
- 7. Full Historical Search (3+ Years of Data)* No Spam filtering enabled
- 9. Conversations Primarily focused on Nascar & Coupons
- 11. Viral Campaign kicked off early February and has continued to grow
- 12. On July 13th Old Spice Guy started responding to social media (Twitter, YouTube) and has been a monster successDaily Volume 2010
- 16. 55/45% male – female audience*
- 17. Majority of age of audience talking about Old Spice is above 25 years old** Limited data set
- 19. 65/35% male – female audience (70% of audience identified)
- 25. 11k RT’s of content including Old Spice keywords vs. 39 over the same period last year.
- 26. 28k RT’s as of July 16th
- 27. 1025% Increase in YouTube Subscribers (7/16)
- 28. Video Released on 6/30 has over 5million views