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Where Can I Take You for a trip

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This is a downloadable version of a presentation about how we see philosophy and technologies in 2008

This is a downloadable version of a presentation about how we see philosophy and technologies in 2008

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  • 1. STKI Company Confidential for 6/14/2008 STKI clients only Inviting you to my office  and to my library......... All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info This presentation is dangerous.... It will make people think  Innovation • change is the Change Important books/authors • process by which the future invades Cloud computing • Resilience our lives Neo‐nomads Neo nomads • Creativity METAweb • Alvin Toffler Virtual Worlds  • Innovation All Rights Reserved 2008@STKI    Moshav Bnei  4 Zion, Israel  +972 9 790 7000 www.stki.info Resilience: Not only the ability to recover from a change or shock. change is the process by which the future invades our lives Alvin Toffler Resilience: Not only the capacity of people to cope with change, stress or catastrophe. All Rights Reserved 2008@STKI    Moshav Bnei  All Rights Reserved 2008@STKI    Moshav Bnei  Zion, Israel  +972 9 790 7000 www.stki.info 5 6 Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 1
  • 2. STKI Company Confidential for 6/14/2008 STKI clients only RESILIENCE: The rate at which any system  RESILIENCE: The rate at which any system  IT RESILIANCE: returns to a single steady state following a  returns to a single steady state following a  The ability to provide an acceptable system perturbation. system perturbation. level of service in the face of faults and challenges to normal operation. All Rights Reserved 2008@STKI    Moshav Bnei  All Rights Reserved 2008@STKI    Moshav Bnei  Zion, Israel  +972 9 790 7000 www.stki.info Zion, Israel  +972 9 790 7000 www.stki.info 7 8 The future is really only an In the genes ? innovation problem How do we find the future we prefer? Stress: • Brain releases serotonin • Kills off neurons if not metabolized MAOA gene (with 5HTT) handles better stress: • Produces molecules better at synthesizing serotonin Your Text here Your Text here Innovation is the ability to move from the existing to the preferred All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info 9 All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info INNOVATION Innovation versus Creativity Vision Desired Innovation Future is the engine that drives transformation.. Present Default Future All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 2
  • 3. STKI Company Confidential for 6/14/2008 STKI clients only Global Innovation Index Israel: Innovation Factory 1992‐20?? 6 SWITZERLAND Dr. Soumitra Dutta 18 ISRAEL* 7 SINGAPORE INSEAD Professor 19 SOUTH KOREA 8 CANADA GLOBAL 20 ICELAND 9 NETHERLANDS 3 0 K U WA I T I N N O VAT I O N 10 HONG KONG INDEX 11 DENMARK 12 SWEDEN Your Text here Your Text here which places: 13 FINLAND 1 US * Because of 14 UAE 2 GERMANY HUMAN CAPITAL 3 UK 15 BELGIUM 4 JAPAN 16 LUXEMBOURG 5 FRANCE 17 AUSTRALIA 14 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info IMD WORLD COMPETITIVENESS YEARBOOK  This is what I call innovation  2007 (2006)  (10) FINLAND 17 (29) THAILAND 33 (1) USA 1 (17) TAIWAN 18 (33) SLOVAK REPUBLIC 34 (3) SINGAPORE 2 (21) NEW ZEALAND 19 (35) HUNGARY 35 (2) HONG KONG 3 (20) UNITED KINGDOM 20 (36) GREECE 36 (9) LUXEMBOURG 4 (40) JORDAN 37 (5) DENMARK 5 (24) ISRAEL 21* (8) SWITZERLAND 6 (19) ESTONIA 22 (4) ICELAND 7 (22) MALAYSIA 23 Professor (15) NETHERLANDS 8 (16) JAPAN 24 (14) SWEDEN 9 Stéphane Garelli (26) BELGIUM 25 (7) CANADA 10 (23) CHILE 26 IMD Business School (13) AUSTRIA 11 (27) INDIA 27 (6) AUSTRALIA 12 * (30) FRANCE 28 Because of (12) NORWAY 13 (32) KOREA 29 (11) IRELAND 14 HUMAN CAPITAL (31) SPAIN 30 (18) CHINA MAINLAND 15 LITHUANIA 31 (25) GERMANY 16 (28) CZECH REPUBLIC 32 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info Innovation IS strategy:    from BUILD to CREATE Red Ocean Strategy Blue Ocean Strategy Compete in existing market space. Create uncontested market space. Beat the competition. Make the competition irrelevant. The New Economic Age Exploit existing demand. Create and capture new demand. Make the value-cost trade-off. Break the value-cost trade-off. Align the whole system of a firm’s Align the whole system of a firm’s activities with its strategic choice of activities in pursuit of differentiation or low cost. differentiation and low cost. 18 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 3
  • 4. STKI Company Confidential for 6/14/2008 STKI clients only Innovation:  Innovation IS strategy:    from BUILD to CREATE water drum that is easy to pull Red Ocean Strategy Blue Ocean Strategy Compete in existing market space. Create uncontested market space. Beat the competition. Make the competition irrelevant. Exploit existing demand. Create and capture new demand. Make the value-cost trade-off. Break the value-cost trade-off. Align the whole system of a firm’s Align the whole system of a firm’s activities with its strategic choice of activities in pursuit of differentiation or low cost. differentiation and low cost. 19 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info Books of the 1980‐90s -” No institution can possibly survive if it Some background needs geniuses or supermen to manage it. It must be organized in such a way as toYour Text here be Your Text here Your Text here Your Text here able to get along under a leadership composed of average human beings”- 21 22 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Books of the 1980‐90s BOOK OF THE 1990’s • Introduced the business world  to rethinking operations.  • Demonstrated how process  redesign can yield  breakthroughs in performance  breakthroughs in performance Your Text here Your Text here Plus 10,000 rebuttals • Put the word quot;reengineeringquot;  And 20+ books into the English language. 23 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 4
  • 5. STKI Company Confidential for 6/14/2008 STKI clients only BOOK OF 2003 copied: “The Myth of Real Time Information”, HBR 1966 BOOK OF THE 1990’s Plus 2000+ rebuttals And 5 books All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info BOOK OF 2003 copied: “The Myth of Real Time Information”, HBR 1966 Book of 2005 • Thomas Friedman – 3 billion people (consumers & producers)  entered the world economies • Eastern Europe (ie: Rumania) • Asia (ie: China, India) – Now we have a “new” economy: Interconnected (fiber everywhere) • Standardized (Open Source) • Supply Chains Management • Out‐sourcing, In‐sourcing, Off‐shoring • Info sourcing • All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info My own “favorite” Book of 2005 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 5
  • 6. STKI Company Confidential for 6/14/2008 STKI clients only Three Laws of Computing: What now ??? growth rate of network &  computing speed 1,000,000,000,000 • Moore’s Law.  100,000,000,000 10,000,000,000 – Transistors on a single  1,000,000,000 Moore/ chip doubles ~ every  100,000,000 Transistors 18–24 months. 10,000,000 1,000,000 • Gilder s Law.  Gilder’s Law 100,000 Metcalf/ 10,000 – Aggregate bandwidth triples  Network 1,000 Gilder/ ~ every year. Nodes Bandwidth 100 • Metcalfe’s Law.  10 1 – The value of a network may  1970 1975 1980 1985 1990 1995 2000 2005 2010 grow exponentially with the  2,300 6,000 29,000 275,000 1.2 mil 5.5 mil 42 mil 252 mil 1.344 bil number of participants. 50 50 56 1,544 45,000 145,000 10 mil 2.43 bil 200.49 bil 4 111 200 10,000 300,000 1 mil 140 mil 3.5 bil 300 bil Source: Cambridge Energy Resource Associates All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info Computing and Communication Technologies  Disruptive technologies Evolution: 1960‐2010! • Introduction of the IBM Mainframe ( 1960’s) Cloud   • Introduction of the Apple II (1978), IBM PC (1981), TCP/IP (1980’s), C/S  Computing Architectures (1980’s), SUN workstations (1980’s), Internet (1990’s) • Introduction of XML‐based Composite Applications (2006), Service Oriented  Architectures (2005), Virtualized Infrastructures (2004),Web 2/internet 2 (2007),  Cloud Computing (2008), METAweb (2008)  Centralised Decentralised Control All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info Cloud Computing  What is Cloud Computing? 1. data and services reside in massively scalable data centers 2. accessed from any connected devices over the internet. A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007 B. IBM, EU Launch RESERVOIR Research Initiative for Cloud Computing IT News Online ‐ Feb 7 2008 C. Google and Salesforce.com in cloud computing deal Siliconrepublic.com ‐ Apr 14 2008 Web 2.0- enabled PCs, Businesses, 4+ billion phones by 2010 TVs, etc. from startups to enterprises 35 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 6
  • 7. STKI Company Confidential for 6/14/2008 STKI clients only Cloud Computing Architecture Wisdom of Clouds : quot;cloud computingquot;  What's revolutionary is not cloud computing itself Apache but how the pieces have come together to make doing business in the cloud seem increasingly like an economic inevitability Virtual Virtual Virtual Virtual Machine Machine Machine Machine Cloud computing i Cl d Your Text here is a simple concept: ti il t Your Text here Monitoring Agent • Software and services are delivered over the Web and Open Source Linux with Xen through a browser. Virtualized Infrastructure based on Data Center – 64 bit X86 • No servers or client software to install. Open Source Linux & Xen Provisioning Baremetal & Xen VM Monitoring • Available anytime, anywhere, from any device connecting to the Internet Provisioning Application Server Monitoring DBMS Manager Management Stack 37 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9  790 7000 www.stki.info 39 40 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Defining the new world  41 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 7
  • 8. STKI Company Confidential for 6/14/2008 STKI clients only ABILITIES in an outsourced/automated world OLDENBURG:  The “third” place  • infrastructure makes it possible  Time is primarily spent in : for people to work where they  • First (home) place: isolated • Second (work) place: isolated want, when they want, how they  • Third places : neutral public space to want connect and establish bonds. • SIX  abilities needed: Big Changes now: 1. Design – Beauty and uniqueness  Your Text here Your Text here • Between 1990-2006: people went to anonymous locations such as malls 2. Story – More than mere facts  • Starting in 2007: good third place makes 3. Symphony – Seeing the big picture  admission free or cheap (the price of a 4. Empathy – Understanding others  cup of coffee), offers comforts, is within walking distance and draws a group of 5. Play ‐ Enjoyment  regulars. 6. Meaning – Fulfillment  43 44 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Neo‐nomads :  new Bedouins flourishing in  Nomad Worker (2008) vs.  Paris Existentialist (1950s) the coffeehouses of central Israel Tel-Aviv geek with earphones and • A new breed of worker, fueled by  laptop in Arcaffe (2008) caffeine and using the tools of  • simultaneously cramming for modern technology exams, napping, instant- messaging, researching, reading • They are typically armed with  and discussing, listening to music, browsing and e mailing e-mailing laptops and cell phones, paying for  laptops and cell phones paying for Your Text here Your Text here Paris existentialist watching the their office space and Internet  world go by at the café Les Deux access by buying coffee and muffins Magots (1950s) • puffing a Gitane, napping and • This neo‐nomads see themselves  jotting down notes about being changing the nature of the  and nothingness workplace, if not the world at large.  46 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Nomad worker: Nomad worker: Maslow’s hierarchy of needs Maslow’s hierarchy of needs All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 8
  • 9. STKI Company Confidential for 6/14/2008 STKI clients only and the effect on IT……. The Peopleware Ecosystem Identity Management WCM Wireless Security Composite App. Framework SSO Application Servers Expertise Location EAI & Mgmt. Collaboration Web Services Peopleware BPM BAM E-Forms/Workflow Directory E-Learning Search Development Tools Business Intelligence Knowledge Mgmt. DM All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info An example:  2007:   the year of my discovery my romantic attachment to my “GPS” • “SACRED ORDER OF THE EXTERNAL MIND” I could outsource mental tasks GPS Life is a math problem and I have a calculator • MAGIC OF THE INFORMATION AGE Not that it allows us to know more • EXTERNALIZE GEOGRAPHIC INFORMATION FROM MY  It really allows us to know less BRAIN • OUTSOURCE  MAP READING SKILLS • ALLOW CALCULATION OF DRIVE TIME  51 52 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Pinpoints a supermarket in MEXICO ? Pinpoints a supermarket in MEXICO ? my son is calling from there my son is calling from there 53 54 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 9
  • 10. STKI Company Confidential for 6/14/2008 STKI clients only I have outsourced  part of my life  Pinpoints a supermarket in MEXICO ? to external cognitive servants: my son is calling from there • No longer need a  • Musical taste: memory – ITunes – Google – Yahoo • Books and others: – Wikipedia – Amazon • Personal Information • Social Capital – Smartphone tells me  – LinkedIn about birthdays, phones,  – Xing addresses – Facebook 55 56 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info And with access to these tools I can answer  “A Pattern Language”, Christopher Alexander ANY question in less then 30 minutes Each pattern describes a problem that occurs over and over again in our environment Then describes the core of the solution to that problem, in such a way that you can use this solution a million Your Text here Your Text here times over Without ever doing it the same way twice 57 58 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info A powerful global conversation has begun Companies wake up !!!!!!! • Through the Internet, people are discovering and  Customers are: inventing new ways to share relevant knowledge  writing about products on blogs • with blinding speed. JOSH BERNOFF CHARLENE LI recutting commercials on YouTube • • Networked markets are beginning to self‐organize  defining companies on Wikipedia • faster than the companies that have traditionally  gggp ganging up in social networking sites g • served them.  served them. like Facebook Your Text here Your Text here • As a direct result and thanks to the web, markets  are becoming better informed, smarter, and more  demanding of qualities missing from most business  organizations.  • markets are getting smarter and getting smarter  MOST COMPANIES SEE IT AS A THREAT faster than most companies 59 60 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 10
  • 11. STKI Company Confidential for 6/14/2008 STKI clients only Social Technographics™  METAweb Josh Bernoff, co‐author of Groundswell METAweb phenomenon (fi-nom-uh-non) -noun noun 1. a rare or significant fact or event in the web that happened in 2007 2. something that is impressive or extraordinary that happened in 2007 62 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info METAweb METAweb pushes need for “new CIO” Innovation METAweb Time 64 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info METAweb  definition:  METAweb site has 7 basics:  leverage customer-self service and 1. Services, not packaged software, with cost- effective scalability algorithmic data management to 2. Control over unique, hard-to-recreate data sources that get richer as more people use reach out to the entire web, to the them 3. 3 Trusting users as co developers co-developers edges and not just the center, to the Your Text here Your Text here Your Text here Your Text here 4. Harnessing collective intelligence 5. Leveraging the long tail through customer self- long tail and not just the head service 6. Software above the level of a single device 7. Lightweight user interfaces, development models, AND business models 65 66 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 11
  • 12. STKI Company Confidential for 6/14/2008 STKI clients only METAweb: user Average person: Banks YOUtube Business  10‐15 intimate Simulations Insurance Slideshare 150 social Training Travel Blogs 500‐1500 weak  Second Life “Amazon” Newspapers links Sales “e‐bay” WIKIPEDIA Social Sites Game Sites Transaction Sites Multimedia Sites Websites can  no longer be  islands Users want  bridges  elsewhere 67 68 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info http://labs.google.com/ Google versus ??? Humanity emits the data (words, pictures, clicks, and searches are the raw material) Handful of cloud-wielding Internet giants like Google, Yahoo! or Amazon.com transform the info into insights, services, and, ultimately, revenue. Your Text here Your Text here 69 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Why does it bother me ? Cloud Computing  A. IBM Introduces 'Blue Cloud' Computing CIO Today ‐ Nov 15 2007 B. IBM, EU Launch RESERVOIR Research Initiative for Cloud Computing IT News Online ‐ Feb 7 2008 C. Google and Salesforce.com in cloud computing deal Siliconrepublic.com ‐ Apr 14 2008 72 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 12
  • 13. STKI Company Confidential for 6/14/2008 STKI clients only Google 10 years of innovation Google ad Core Search Ads Monetization Communications Collaboration ? ? 1998 1995 2000 2003 2004 2005 2007 74 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Internet 2  is not  Web 2 WEB 2 are WEB  Technologies 75 76 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Leveraging the Web for  Internet2: 2.4 Gbps plumbing Measureable Business Results • Gone are the days when  merely having an online  presence was a  business breakthrough. • Today's companies  MUST leverage the  power of the Web if  they're to gain and  maintain a competitive  advantage. 77 78 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 13
  • 14. STKI Company Confidential for 6/14/2008 STKI clients only In 2010: all new WEB experience Soon each website will become a 3 dimensional room that can be experienced alone or with friends Your Text here Your Text here 79 80 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Second Life is the  biggest virtual world 40,000 concurrency (at any time) • Million Square Meters of 450,000 active users (last 7 days) • Second Life Land 1.4 m  active users (last 2 months) • 10.6 m total accounts • 2 m assets created per day • 35 TB of user‐created data • 800,000 unique items sold or traded  • per month  • 500 events per day • 15 m concurrent scripts Total User • 10 Gbps peak bandwidth Hours (millions) Source: Linden Lab Source: http://secondlife.com/whatis/economy-graphs 82 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info Economy Currency: Linden$ • LindeX exchange operated by  US$ Spent by Users (in Millions) Linden Lab • Reuters – Buy: USD $.30 transaction fee  • Banking and credit – Sell: 3.5% transaction fee • Stock markets • Monetary policy SL Capital Exchange (US, 20 listings) – World Stock Exchange (Australia, 15 listings) World Stock Exchange (Australia 15 listings) – VSTEX (Italy, 7 listings) – 270 L$ =$1 USD Ancapex (US, 3 listings) – US $ Exchanged on Lindex (in Millions) @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 14
  • 15. STKI Company Confidential for 6/14/2008 STKI clients only Advisory/Analyst  firms Business IBM Preen Principal: Preen Motorati Aimee Weber Cisco SpokesAvatar: We hope that during 2009 STKI will caLLie cLine LLi Li be b present there and will h t th d ill have it’ it’s first SUMMIT H&R Block Island Dr. Dobbs Life 2.0 Conference KAWG&F (Baltimore MD CPA firm), BDO Stoy Best Buy’s CPA Island Accenture H&R Block 86 Hayward Island Geek Squad Academia, museums, non‐profits Government, politics and collective action US Congress – hot topic Science Friday Princeton Art Gallery legislation US Congress International Computer History American Cancer European Campaign HQs 87 Davos protest Spaceflight Museum Museum Society Relay for Community Life All Rights Reserved @STKI    Moshav Bnei Zion, Israel  + +972 9 790 7000 www.stki.info METAweb REVOLUTION The real, long-term change is just beginning to be felt, and anyone thinking about our economic future should consider this: • access to information is a democratizing force • makes it inexpensive and easy to collaborate and share information information. Your Text here Your Text here • even the smallest companies can now have as big a presence online as a multinational corporation The revolution may have started in a garage in California  but it has already crossed every border moving as freely around the globe as a cloud 89 All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info All Rights Reserved 2008@STKI    Moshav Bnei Zion, Israel  +972 9 790 7000 www.stki.info @STKI Moshav Bnei Zion Israel +972 (0) 9 790 7000 15