Broadband Video Review


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A brief on Eyespot\'s Video Publishing & Advertising SaaS Platform

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  • April 2007
  • Broadband Video Review

    1. 1. Broadband Video August, 2008
    2. 2. It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression….. Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era , CISCO, June 16, 2008
    3. 3. Online Video: the billion dollar boom Consumer Internet Traffic
    4. 4. Online Video: the billion dollar boom Eyespot Application Space
    5. 5. BusinessWeek on the opportunity: “ Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. Though the numbers sound large, even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.” <ul><ul><li>76% of Internet users watch or download video online </li></ul></ul><ul><ul><li>More than half ( 57%) share links to the video they find with others, and 75% say they receive links to watch video that others have sent to them </li></ul></ul><ul><ul><li>In December 2007, there were over 10 billion online videos viewed (120 billion annualized). </li></ul></ul>Sources: Pew Internet Research; AccuStream iMedia Research, eMarketer, comScore Online Video: the billion dollar boom
    6. 6. Premium vs. UGC (Social Media)
    7. 7. Website Publisher Market
    8. 8. Video Engagement <ul><li>Make it Personal plug-and-play video applications with viral distribution to web and mobile environments </li></ul><ul><li>Fundamental video infrastructure with media management and publishing </li></ul><ul><li>Branded and controlled syndication of content, and the personalized content users create </li></ul><ul><li>In-stream monetization across a host of best-in-class ad-networks </li></ul><ul><li>Access to a growing library of rights-cleared videos, photos & music </li></ul>
    9. 9. Video Publisher Network <ul><li>Market validation with largest brand names in several verticals </li></ul>Eyespot’s Video Network of Websites
    10. 10. Video Publisher Network <ul><li>Market validation with largest brand names in several verticals </li></ul>Eyespot’s Video Network of Websites <ul><li>Easy Implementation with ‘plug-and-play’ video for any website </li></ul>
    11. 11. Video Publisher Network <ul><li>Campaign Platform for Content Owners </li></ul><ul><li>Syndication opportunities across a growing network </li></ul><ul><li>50+ premium content partners </li></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Film </li></ul></ul><ul><ul><li>Broadcast TV </li></ul></ul>Premium Content Platform For Producers
    12. 12. Broadband Video Application Suite <ul><li>Content Contest Management </li></ul><ul><li>Advertising Exchange </li></ul><ul><li>Ad-Safe Content Moderation </li></ul><ul><li>Analytics </li></ul><ul><li>Content Library Management </li></ul><ul><li>Content Mixing Studio </li></ul><ul><li>Content Upload </li></ul><ul><li>Content Delivery </li></ul><ul><li>Content Syndication </li></ul><ul><li>Video Community </li></ul><ul><li>Mobile Video </li></ul>
    13. 13. Why Video For Engagement?
    14. 14. Star Wars Use Case <ul><li>Users personalize Lucas content with their own </li></ul><ul><li>Thousands of fan films created per month </li></ul><ul><li>Viral distribution / marketing </li></ul><ul><li>Controlled & monetized </li></ul> powered by eyespot Eyespot “Producer’s Bundle” For Lucasfilm Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Upload Advertising Direct link to
    15. 15. NBA Use Case <ul><li>Thousands of fans engaged in personalizing content </li></ul><ul><li>Personalized fan film produced, distributed, and marketed by users </li></ul><ul><li>Clear path to user-contributed content </li></ul> powered by eyespot Eyespot “Directors Bundle” For NBA Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Direct link to
    16. 16. ExpertVillage Use Case <ul><li>Standardized / scalable video platform </li></ul><ul><li>Multiple in-video advertising sources </li></ul><ul><li>Detailed reporting/analytics </li></ul> powered by eyespot Eyespot “Hosting Bundle” For ExpertVillage sharing Storage & Streaming advertising reporting
    17. 17. Step 1: Register <ul><li>Self-service business-to-business portal </li></ul><ul><li>Get applications in 4 simple steps: </li></ul><ul><ul><li>Select pricing model </li></ul></ul><ul><ul><li>Create an account </li></ul></ul><ul><ul><li>Choose applications </li></ul></ul><ul><ul><li>Plug and play </li></ul></ul><ul><li>Website administrators only add snippet of eyespot code </li></ul>
    18. 18. Step 2: Ingestion <ul><li>Users ingest content on your site via uploader </li></ul><ul><li>Content ingestion through data API </li></ul><ul><li>Content Ingestion via eyespot Content Management System </li></ul>
    19. 19. Step 3: Manage <ul><li>Content previewing </li></ul><ul><li>Content Editing </li></ul><ul><li>Content Deletion </li></ul><ul><li>Content Indexing / Advertising classification </li></ul><ul><ul><li>Titling </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Ranking </li></ul></ul>
    20. 20. Step 4: Publish <ul><li>Embed players throughout your website </li></ul><ul><li>Create video galleries with provided templates </li></ul><ul><li>Create video view detail with provided templates </li></ul>Example Galleries:
    21. 21. Step 5: Syndicate <ul><li>Video embeds/permalinks </li></ul><ul><li>Social networks / blogging destinations </li></ul><ul><li>Across all Eyespot Video Personalization Network </li></ul><ul><li>Content Campaings across the Network </li></ul><ul><li>Web / Mobile RSS </li></ul>Blogger MySpace Eyespot Network Mixable Campaigns
    22. 22. Step 6: Moderate <ul><li>UGC double-blind moderation for videos, & photos </li></ul><ul><li>Automated audio copyright moderation </li></ul>
    23. 23. Step 7: Monetize <ul><li>Advertising Exchange </li></ul><ul><ul><li>Multiple Ad Sources </li></ul></ul><ul><ul><li>Intelligent optimization </li></ul></ul><ul><ul><li>Simple integration </li></ul></ul>
    24. 24. Step 8: Analyze <ul><li>Data warehouse </li></ul><ul><li>OLAP Interface </li></ul><ul><li>Canned Reporting </li></ul><ul><ul><li>Video consumption </li></ul></ul><ul><ul><li>Video Personalization </li></ul></ul><ul><ul><li>Content Moderation </li></ul></ul><ul><ul><li>Video Monetization </li></ul></ul>
    25. 25. Step 9: Customize <ul><li>Branded players </li></ul><ul><li>Use your existing player </li></ul><ul><li>Customized uploader </li></ul><ul><li>Unique galleries </li></ul><ul><li>It’s all about your brand! </li></ul>
    26. 26. The Video Personalization Network