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Broadband Video August, 2008
It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression…..  Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era ,  CISCO, June 16, 2008
Online Video:  the billion dollar boom Consumer Internet Traffic
Online Video:  the billion dollar boom Eyespot Application Space
BusinessWeek  on the opportunity: “ Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. Though the numbers sound large, even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.”  ,[object Object],[object Object],[object Object],Sources:  Pew Internet Research; AccuStream iMedia Research, eMarketer, comScore Online Video:  the billion dollar boom
Premium vs. UGC (Social Media)
Website Publisher Market
Video Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video Publisher Network ,[object Object],Eyespot’s Video Network of Websites
Video Publisher Network ,[object Object],Eyespot’s Video Network of Websites  ,[object Object]
Video Publisher Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Premium Content Platform For Producers
Broadband Video Application Suite ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Video For Engagement?
Star Wars Use Case ,[object Object],[object Object],[object Object],[object Object],www.starwars.com powered by eyespot Eyespot “Producer’s Bundle” For Lucasfilm Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Upload Advertising Direct link to http://mashup.starwars.com/
NBA Use Case ,[object Object],[object Object],[object Object],www.nba.com powered by eyespot Eyespot “Directors Bundle” For NBA Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Direct link to http://myvideo.nba.com/
ExpertVillage Use Case ,[object Object],[object Object],[object Object],www.expertvillage.com powered by eyespot Eyespot “Hosting Bundle” For ExpertVillage sharing Storage  & Streaming advertising reporting
Step 1: Register ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.eyespotnetwork.com
Step 2: Ingestion ,[object Object],[object Object],[object Object]
Step 3: Manage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 4: Publish ,[object Object],[object Object],[object Object],Example Galleries: http://www.eyespottest.com/
Step 5: Syndicate ,[object Object],[object Object],[object Object],[object Object],[object Object],Blogger MySpace Eyespot Network Mixable Campaigns
Step 6: Moderate ,[object Object],[object Object]
Step 7: Monetize ,[object Object],[object Object],[object Object],[object Object]
Step 8: Analyze ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 9: Customize ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Video Personalization Network www.eyespotnetwork.com

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Broadband Video Review

  • 2. It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression….. Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era , CISCO, June 16, 2008
  • 3. Online Video: the billion dollar boom Consumer Internet Traffic
  • 4. Online Video: the billion dollar boom Eyespot Application Space
  • 5.
  • 6. Premium vs. UGC (Social Media)
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Why Video For Engagement?
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. The Video Personalization Network www.eyespotnetwork.com

Editor's Notes

  1. April 2007