Broadband Video Review

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A brief on Eyespot\'s Video Publishing & Advertising SaaS Platform

A brief on Eyespot\'s Video Publishing & Advertising SaaS Platform

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  • April 2007

Transcript

  • 1. Broadband Video August, 2008
  • 2. It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression….. Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era , CISCO, June 16, 2008
  • 3. Online Video: the billion dollar boom Consumer Internet Traffic
  • 4. Online Video: the billion dollar boom Eyespot Application Space
  • 5. BusinessWeek on the opportunity: “ Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. Though the numbers sound large, even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.”
      • 76% of Internet users watch or download video online
      • More than half ( 57%) share links to the video they find with others, and 75% say they receive links to watch video that others have sent to them
      • In December 2007, there were over 10 billion online videos viewed (120 billion annualized).
    Sources: Pew Internet Research; AccuStream iMedia Research, eMarketer, comScore Online Video: the billion dollar boom
  • 6. Premium vs. UGC (Social Media)
  • 7. Website Publisher Market
  • 8. Video Engagement
    • Make it Personal plug-and-play video applications with viral distribution to web and mobile environments
    • Fundamental video infrastructure with media management and publishing
    • Branded and controlled syndication of content, and the personalized content users create
    • In-stream monetization across a host of best-in-class ad-networks
    • Access to a growing library of rights-cleared videos, photos & music
  • 9. Video Publisher Network
    • Market validation with largest brand names in several verticals
    Eyespot’s Video Network of Websites
  • 10. Video Publisher Network
    • Market validation with largest brand names in several verticals
    Eyespot’s Video Network of Websites
    • Easy Implementation with ‘plug-and-play’ video for any website
  • 11. Video Publisher Network
    • Campaign Platform for Content Owners
    • Syndication opportunities across a growing network
    • 50+ premium content partners
      • Music
      • Film
      • Broadcast TV
    Premium Content Platform For Producers
  • 12. Broadband Video Application Suite
    • Content Contest Management
    • Advertising Exchange
    • Ad-Safe Content Moderation
    • Analytics
    • Content Library Management
    • Content Mixing Studio
    • Content Upload
    • Content Delivery
    • Content Syndication
    • Video Community
    • Mobile Video
  • 13. Why Video For Engagement?
  • 14. Star Wars Use Case
    • Users personalize Lucas content with their own
    • Thousands of fan films created per month
    • Viral distribution / marketing
    • Controlled & monetized
    www.starwars.com powered by eyespot Eyespot “Producer’s Bundle” For Lucasfilm Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Upload Advertising Direct link to http://mashup.starwars.com/
  • 15. NBA Use Case
    • Thousands of fans engaged in personalizing content
    • Personalized fan film produced, distributed, and marketed by users
    • Clear path to user-contributed content
    www.nba.com powered by eyespot Eyespot “Directors Bundle” For NBA Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Direct link to http://myvideo.nba.com/
  • 16. ExpertVillage Use Case
    • Standardized / scalable video platform
    • Multiple in-video advertising sources
    • Detailed reporting/analytics
    www.expertvillage.com powered by eyespot Eyespot “Hosting Bundle” For ExpertVillage sharing Storage & Streaming advertising reporting
  • 17. Step 1: Register
    • Self-service business-to-business portal
    • Get applications in 4 simple steps:
      • Select pricing model
      • Create an account
      • Choose applications
      • Plug and play
    • Website administrators only add snippet of eyespot code
    www.eyespotnetwork.com
  • 18. Step 2: Ingestion
    • Users ingest content on your site via uploader
    • Content ingestion through data API
    • Content Ingestion via eyespot Content Management System
  • 19. Step 3: Manage
    • Content previewing
    • Content Editing
    • Content Deletion
    • Content Indexing / Advertising classification
      • Titling
      • Tagging
      • Ranking
  • 20. Step 4: Publish
    • Embed players throughout your website
    • Create video galleries with provided templates
    • Create video view detail with provided templates
    Example Galleries: http://www.eyespottest.com/
  • 21. Step 5: Syndicate
    • Video embeds/permalinks
    • Social networks / blogging destinations
    • Across all Eyespot Video Personalization Network
    • Content Campaings across the Network
    • Web / Mobile RSS
    Blogger MySpace Eyespot Network Mixable Campaigns
  • 22. Step 6: Moderate
    • UGC double-blind moderation for videos, & photos
    • Automated audio copyright moderation
  • 23. Step 7: Monetize
    • Advertising Exchange
      • Multiple Ad Sources
      • Intelligent optimization
      • Simple integration
  • 24. Step 8: Analyze
    • Data warehouse
    • OLAP Interface
    • Canned Reporting
      • Video consumption
      • Video Personalization
      • Content Moderation
      • Video Monetization
  • 25. Step 9: Customize
    • Branded players
    • Use your existing player
    • Customized uploader
    • Unique galleries
    • It’s all about your brand!
  • 26. The Video Personalization Network www.eyespotnetwork.com