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Broadband Video Review

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A brief on Eyespot\'s Video Publishing & Advertising SaaS Platform

A brief on Eyespot\'s Video Publishing & Advertising SaaS Platform


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  • April 2007
  • Transcript

    • 1. Broadband Video August, 2008
    • 2. It’s All About Video “ The success of sites like YouTube and MySpace brings to light the social aspect of video….video can serve as a centerpiece for social interaction or as a means of expression….. Traditional television may begin to seem less desirable than video that can be sent, shared, tagged, clipped, mashed up, and chatted about. ” Approaching the Zettabyte Era , CISCO, June 16, 2008
    • 3. Online Video: the billion dollar boom Consumer Internet Traffic
    • 4. Online Video: the billion dollar boom Eyespot Application Space
    • 5. BusinessWeek on the opportunity: “ Video ad sales are expected to grow from an estimated $775 million this year to $3.1 billion in 2010 and then to $4.3 billion in 2011. Though the numbers sound large, even at $4.3 billion, spending on video ads would account for just $1 of every $10 of Internet advertising.”
        • 76% of Internet users watch or download video online
        • More than half ( 57%) share links to the video they find with others, and 75% say they receive links to watch video that others have sent to them
        • In December 2007, there were over 10 billion online videos viewed (120 billion annualized).
      Sources: Pew Internet Research; AccuStream iMedia Research, eMarketer, comScore Online Video: the billion dollar boom
    • 6. Premium vs. UGC (Social Media)
    • 7. Website Publisher Market
    • 8. Video Engagement
      • Make it Personal plug-and-play video applications with viral distribution to web and mobile environments
      • Fundamental video infrastructure with media management and publishing
      • Branded and controlled syndication of content, and the personalized content users create
      • In-stream monetization across a host of best-in-class ad-networks
      • Access to a growing library of rights-cleared videos, photos & music
    • 9. Video Publisher Network
      • Market validation with largest brand names in several verticals
      Eyespot’s Video Network of Websites
    • 10. Video Publisher Network
      • Market validation with largest brand names in several verticals
      Eyespot’s Video Network of Websites
      • Easy Implementation with ‘plug-and-play’ video for any website
    • 11. Video Publisher Network
      • Campaign Platform for Content Owners
      • Syndication opportunities across a growing network
      • 50+ premium content partners
        • Music
        • Film
        • Broadcast TV
      Premium Content Platform For Producers
    • 12. Broadband Video Application Suite
      • Content Contest Management
      • Advertising Exchange
      • Ad-Safe Content Moderation
      • Analytics
      • Content Library Management
      • Content Mixing Studio
      • Content Upload
      • Content Delivery
      • Content Syndication
      • Video Community
      • Mobile Video
    • 13. Why Video For Engagement?
    • 14. Star Wars Use Case
      • Users personalize Lucas content with their own
      • Thousands of fan films created per month
      • Viral distribution / marketing
      • Controlled & monetized
      www.starwars.com powered by eyespot Eyespot “Producer’s Bundle” For Lucasfilm Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Upload Advertising Direct link to http://mashup.starwars.com/
    • 15. NBA Use Case
      • Thousands of fans engaged in personalizing content
      • Personalized fan film produced, distributed, and marketed by users
      • Clear path to user-contributed content
      www.nba.com powered by eyespot Eyespot “Directors Bundle” For NBA Sharing Storage & Streaming reporting Video Filtering Video Galleries Editing Studio Contests Direct link to http://myvideo.nba.com/
    • 16. ExpertVillage Use Case
      • Standardized / scalable video platform
      • Multiple in-video advertising sources
      • Detailed reporting/analytics
      www.expertvillage.com powered by eyespot Eyespot “Hosting Bundle” For ExpertVillage sharing Storage & Streaming advertising reporting
    • 17. Step 1: Register
      • Self-service business-to-business portal
      • Get applications in 4 simple steps:
        • Select pricing model
        • Create an account
        • Choose applications
        • Plug and play
      • Website administrators only add snippet of eyespot code
      www.eyespotnetwork.com
    • 18. Step 2: Ingestion
      • Users ingest content on your site via uploader
      • Content ingestion through data API
      • Content Ingestion via eyespot Content Management System
    • 19. Step 3: Manage
      • Content previewing
      • Content Editing
      • Content Deletion
      • Content Indexing / Advertising classification
        • Titling
        • Tagging
        • Ranking
    • 20. Step 4: Publish
      • Embed players throughout your website
      • Create video galleries with provided templates
      • Create video view detail with provided templates
      Example Galleries: http://www.eyespottest.com/
    • 21. Step 5: Syndicate
      • Video embeds/permalinks
      • Social networks / blogging destinations
      • Across all Eyespot Video Personalization Network
      • Content Campaings across the Network
      • Web / Mobile RSS
      Blogger MySpace Eyespot Network Mixable Campaigns
    • 22. Step 6: Moderate
      • UGC double-blind moderation for videos, & photos
      • Automated audio copyright moderation
    • 23. Step 7: Monetize
      • Advertising Exchange
        • Multiple Ad Sources
        • Intelligent optimization
        • Simple integration
    • 24. Step 8: Analyze
      • Data warehouse
      • OLAP Interface
      • Canned Reporting
        • Video consumption
        • Video Personalization
        • Content Moderation
        • Video Monetization
    • 25. Step 9: Customize
      • Branded players
      • Use your existing player
      • Customized uploader
      • Unique galleries
      • It’s all about your brand!
    • 26. The Video Personalization Network www.eyespotnetwork.com