Considerations When Developing a New Website

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Some simple ideas to consider when you've decided that it's time to develop or re-develop your own organization's online presence.

Some simple ideas to consider when you've decided that it's time to develop or re-develop your own organization's online presence.

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  • 1. Limited Only By Our Imagination 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 2. Topic of Discussion Online Development Web Sites Supporting the Arts • Who is The Factory Interactive? • Your Current Site • Design: Your audience, materials and you. • Getting people to come to your website. 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 3. Topic of Discussion Online Who Is The Factory Interactive? Development Founded in 1998, The Factory Interactive is fueled by a passion for developing strong, beautiful and enduring messages that are conceived through the marriage of design and technology. We are explorers of possibility and architects of memory. We create rich, immersive experiences that increase message retention and reward the audience. We give personality to product resulting in a stronger, more effective brand. 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 4. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 5. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 6. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 7. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 8. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 9. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 10. Topic of Discussion Online Improving Your Current Website Development Consider new ways to look at your web site and methods to leverage technology in order to make your web presence more successful. • Realistic Goal Setting • Design Considerations • Tools and Methods to Drive Traffic 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 11. Topic of Discussion Online Goal Setting Development The Maturity of New Media • Multiple Access Points 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 12. Topic of Discussion Online Goal Setting Development Faster Speeds •Akamai State of the Internet 2009 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 13. Topic of Discussion Online Goal Setting Development Picking New Technologies To Leverage • Flash > AJAX >> HTML5 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 14. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 15. Topic of Discussion Online Goal Setting Development Understanding New Usage Behaviors • User Sophistication • Purpose Driven Visits and Properties • User Experience (Battling Impatience) P O W E R E D b y S E R V I C E™ 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 16. Topic of Discussion Online Goal Setting Development Common Web Site Goals Goal: Provide Information / Raise Awareness • Static Content (no CMS) • Infrequently Updated Content (Limited CMS) • Frequently Updated (Full CMS) • Real-Time (Feeds / API) 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 17. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 18. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 19. Topic of Discussion Online Goal Setting Development Common Web Site Goals Goal: Provide Methods of Getting In Touch • Phone • Forms • Email • Customer Relationship Management • Live Chat 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 20. Topic of Discussion Online Goal Setting Development Common Web Site Goals Goal: Direct Sales of Goods / Services • E-Commerce • Software as a Service 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 21. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 22. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 23. Topic of Discussion Online Goal Setting Development Common Web Site Goals Goal: Direct Organizational Involvement Using Social Constructs • Community Building • Open Source • Crowd Sourcing 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 24. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 25. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 26. Topic of Discussion Online Goal Setting Development Common Web Site Goal Mistakes Problem: Not Knowing Your Audience • How Old Are They? • Where Do They Live? • How Will They Use the Web Site? • Not Having Enough Content / Features • Having Too Much Content / Features 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 27. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 28. Topic of Discussion Online Goal Setting Development Feature Creep Problem: Just one more thing! • Trying To Do Too Much • Jack Of All Trades...Master of None 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 29. Topic of Discussion Online Designing Your Web Site Development Know Your Audience • How Old Are They? • Where Do They Live? • How Will They Use the Web Site? • What Are They Expecting From You? 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 30. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 31. Topic of Discussion Online Designing Your Web Site Development Know Your Materials • What Kinds of Materials Do You Have? • How Do They Need To Be Presented? • Does Your Audience Have Special Considerations? • How Can You Use Your Materials To Interact? 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 32. Topic of Discussion Online Designing Your Web Site Development Design with a Purpose • Use Emotive Imagery • Develop Powerful Calls to Action • Engineer An Intuitive User Workflow • Ensure Your Message is Clear and Concise • Don’t Try And Do Too Much 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 33. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 34. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 35. Topic of Discussion Online Designing Your Web Site Development The K.I.S.S. Theory • Does it really NEED to be there? • Can it be done another way? • Is Someone Already Doing It Better? 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 36. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 37. Topic of Discussion Online Designing Your Web Site Development Don’t Reinvent the Wheel • Using Application Programming Interfaces (APIs) • Integrating With Pay-As-You-Go Services • Collaborating With Others In Your Market 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 38. Topic of Discussion Online Designing Your Web Site Development Considering Flash? Pros: Interactivity, Video Delivery, Compatibility Cons: Impacts Search, Annoying, Slow, Compatibility 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 39. Topic of Discussion Online Driving Traffic Development Content is King • Offer Something Worthwhile And Unique • Develop Your Own Personality (Be Creative) • Keep Information Relevant and Up-To-Date 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 40. Topic of Discussion Online Driving Traffic Development Get Others Involved Start Using Social Media Constructs • Twitter • Facebook • LinkedIn 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 41. Topic of Discussion Online Driving Traffic Development Network, Network, Network • Create a Blog • Tweet and Retweet! • Be Search-Engine Friendly • Develop Your Own Voice and Get Out There! 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 42. Topic of Discussion Online Driving Traffic Development Paying For Traffic • Pay-Per-Click Search Advertising • Content Network Keyword Advertising • Display Advertising • Co-Opted Email Marketing • Influence Marketing 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 43. Topic of Discussion Online Standing Out from the Crowd Development Don’t Be an Also-Ran • Exploit the Pillars of Your Success • Do It Well or Don’t Do It • Offer Something Different 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 44. Topic of Discussion Online Development 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 45. Topic of Discussion Online Standing Out from the Crowd Development Last But Not Least: •Stay Relevant •Be Different •Build a Niche •Be Approachable 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
  • 46. Topic of Discussion Social Media For More Info Visit Our Site: www.thefactoryi.com Joshua Hancik Chief Technical Officer The Factory Interactive e. Josh@thefactoryi.com p. 305.752.9400 f. 305.675.6404 3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com