2. Topic of Discussion
Online
Development
Web Sites Supporting the Arts
• Who is The Factory Interactive?
• Your Current Site
• Design: Your audience, materials and you.
• Getting people to come to your website.
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
3. Topic of Discussion
Online
Who Is The Factory Interactive? Development
Founded in 1998, The Factory Interactive is fueled by a
passion for developing strong, beautiful and enduring
messages that are conceived through the marriage of design
and technology. We are explorers of possibility and architects
of memory. We create rich, immersive experiences that
increase message retention and reward the audience. We give
personality to product resulting in a stronger, more effective
brand.
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
10. Topic of Discussion
Online
Improving Your Current Website Development
Consider new ways to look at your web site and
methods to leverage technology in order to make
your web presence more successful.
• Realistic Goal Setting
• Design Considerations
• Tools and Methods to Drive Traffic
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
11. Topic of Discussion
Online
Goal Setting Development
The Maturity of New Media
• Multiple Access Points
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
12. Topic of Discussion
Online
Goal Setting Development
Faster Speeds
•Akamai State of the Internet 2009
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
13. Topic of Discussion
Online
Goal Setting Development
Picking New Technologies To Leverage
• Flash > AJAX >> HTML5
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
15. Topic of Discussion
Online
Goal Setting Development
Understanding New Usage Behaviors
• User Sophistication
• Purpose Driven Visits and Properties
• User Experience (Battling Impatience)
P O W E R E D b y S E R V I C E™
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
16. Topic of Discussion
Online
Goal Setting Development
Common Web Site Goals
Goal: Provide Information / Raise Awareness
• Static Content (no CMS)
• Infrequently Updated Content (Limited CMS)
• Frequently Updated (Full CMS)
• Real-Time (Feeds / API)
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
19. Topic of Discussion
Online
Goal Setting Development
Common Web Site Goals
Goal: Provide Methods of Getting In Touch
• Phone
• Forms
• Email
• Customer Relationship Management
• Live Chat
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
20. Topic of Discussion
Online
Goal Setting Development
Common Web Site Goals
Goal: Direct Sales of Goods / Services
• E-Commerce
• Software as a Service
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
23. Topic of Discussion
Online
Goal Setting Development
Common Web Site Goals
Goal: Direct Organizational Involvement Using Social Constructs
• Community Building
• Open Source
• Crowd Sourcing
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
26. Topic of Discussion
Online
Goal Setting Development
Common Web Site Goal Mistakes
Problem: Not Knowing Your Audience
• How Old Are They?
• Where Do They Live?
• How Will They Use the Web Site?
• Not Having Enough Content / Features
• Having Too Much Content / Features
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
28. Topic of Discussion
Online
Goal Setting Development
Feature Creep
Problem: Just one more thing!
• Trying To Do Too Much
• Jack Of All Trades...Master of None
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
29. Topic of Discussion
Online
Designing Your Web Site Development
Know Your Audience
• How Old Are They?
• Where Do They Live?
• How Will They Use the Web Site?
• What Are They Expecting From You?
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
31. Topic of Discussion
Online
Designing Your Web Site Development
Know Your Materials
• What Kinds of Materials Do You Have?
• How Do They Need To Be Presented?
• Does Your Audience Have Special Considerations?
• How Can You Use Your Materials To Interact?
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
32. Topic of Discussion
Online
Designing Your Web Site Development
Design with a Purpose
• Use Emotive Imagery
• Develop Powerful Calls to Action
• Engineer An Intuitive User Workflow
• Ensure Your Message is Clear and Concise
• Don’t Try And Do Too Much
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
35. Topic of Discussion
Online
Designing Your Web Site Development
The K.I.S.S. Theory
• Does it really NEED to be there?
• Can it be done another way?
• Is Someone Already Doing It Better?
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
37. Topic of Discussion
Online
Designing Your Web Site Development
Don’t Reinvent the Wheel
• Using Application Programming Interfaces (APIs)
• Integrating With Pay-As-You-Go Services
• Collaborating With Others In Your Market
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
38. Topic of Discussion
Online
Designing Your Web Site Development
Considering Flash?
Pros: Interactivity, Video Delivery, Compatibility
Cons: Impacts Search, Annoying, Slow, Compatibility
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
39. Topic of Discussion
Online
Driving Traffic Development
Content is King
• Offer Something Worthwhile And Unique
• Develop Your Own Personality (Be Creative)
• Keep Information Relevant and Up-To-Date
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
40. Topic of Discussion
Online
Driving Traffic Development
Get Others Involved
Start Using Social Media Constructs
• Twitter
• Facebook
• LinkedIn
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
41. Topic of Discussion
Online
Driving Traffic Development
Network, Network, Network
• Create a Blog
• Tweet and Retweet!
• Be Search-Engine Friendly
• Develop Your Own Voice and Get Out There!
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
43. Topic of Discussion
Online
Standing Out from the Crowd Development
Don’t Be an Also-Ran
• Exploit the Pillars of Your Success
• Do It Well or Don’t Do It
• Offer Something Different
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
45. Topic of Discussion
Online
Standing Out from the Crowd Development
Last But Not Least:
•Stay Relevant
•Be Different
•Build a Niche
•Be Approachable
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
46. Topic of Discussion
Social Media
For More Info Visit Our Site:
www.thefactoryi.com
Joshua Hancik
Chief Technical Officer
The Factory Interactive
e. Josh@thefactoryi.com
p. 305.752.9400
f. 305.675.6404
3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: info@thefactoryi.com u: www.thefactoryi.com
