The Enterprise Knowledge Market V1.2


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Outlines the value of trading knowledge in an Enterprise 2.0 environment.

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The Enterprise Knowledge Market V1.2

  1. 1. The Enterprise Knowledge Market by Jeremy Thomas September 2007
  2. 2. Emerging markets produce high quality goods and services at low costs.
  3. 3. Companies must therefore innovate to remain competitive ( Rod Boothby ).
  4. 4. The capacity of 1000’s of knowledge workers to innovate is far greater than that of a few executives ( Rod Boothby ).
  5. 5. A knowledge worker is a professional who applies his or her intellectual capacities to the acquisition, processing, management, and communication of knowledge. ( )
  6. 6. Enterprise 2.0 connects knowledge workers so they can share ideas, collaborate and innovate.
  7. 7. Enteprise 2.0 flattens hierarchies and removes contribution barriers . Output from troops in the trenches is directly visible to Generals on the hilltop.
  8. 8. Knowledge workers participate in an Enterprise 2.0 ecosystem because of the principles of the Invisible Hand (Adam Smith – the Wealth of Nations ) A knowledge worker “…intends only his own gain”, he seeks recognition which can ultimately lead to promotion and a pay raise.
  9. 9. And these “selfish” contributions make the enterprise as a whole better off .
  10. 10. How, then, are knowledge workers recognized for the work they do?
  11. 11. The Enterprise Knowledge Market (EKM)
  12. 12. The EKM discovers information assets in blogs, wikis, legacy content repositories – the entire enterprise information landscape.
  13. 13. An information asset is “a component or product of an information system that can be defined, scoped, and managed for reuse” ( ) Blog posts, wiki pages, project plans and detailed design documents are all example information assets.
  14. 14. The EKM then converts information assets into information commodities.
  15. 15. An information commodity can be thought of as a knowledge “…item produced for exchange” ( wikipedia ).
  16. 16. Information commodities are initially valuated based on: “ Page Rank” Subscriber Count Download Count Age
  17. 17. Then they’re left at the mercy of collective intelligence .
  18. 18. Knowledge workers “ buy ” or “ sell ” commodities in the EKM based on the value they derive from them. Think .
  19. 19. A commodity’s value rises and falls with each buy/sell transaction.
  20. 20. The EKM showcases enterprise information commodities and their value index:
  21. 21. Over time, the enterprise (a.k.a. “the market”) adjusts the value index of information commodities to reflect the actual value the enterprise derives from them.
  22. 22. As a result useful information assets and genuinely innovative ideas are given visibility .
  23. 23. Visibility leads to recognition
  24. 24. Knowledge workers compete for recognition.
  25. 25. Competition fuels participation .
  26. 26. Participation  more quality information assets  increased probablility of innovative ideas surfacing .
  27. 27. Innovation  increased economic viability  happy enterprise .