Expion Keynote: Accelerating your Social Strategy to Performance
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Thanks to Andrew Jones @andrewjns for assistance on this deck. This was presented in Sept 11, 2012 in Raleigh at the Expion Conference.
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Editor's Notes
- image source: http://1.bp.blogspot.com/-DIrlys_r_pM/Tz1jDX3yQfI/AAAAAAAAAOg/TH8GxeRHBdk/s1600/checkered+flag.JPG
- http://en.wikipedia.org/wiki/File:The_Cow_Boy_1888.jpg
- 1924 Ford Model T truck belonging to the Texas Transportation Museum at the Texas Olive Ranch near Asherton.http://www.txtransportationmuseum.org/history-rr-asherton-gulf.php
- Background: http://mi9.com/800x600/green-field-under-blue-sky_24581.html
- Judge Harry Pregerson Interchange in LAhttp://img.desktopwallpapers.ru/world/pics/902938124f80b9d205ef5-1600.jpg
- http://fishki.net/comment.php?id=16048
- http://www.seriouswheels.com/2008/2008-Bentley-Brooklands-Brooklands-Racetrack-1280x960.htm
- http://blogs.wsj.com/marketbeat/2011/09/26/facebook-sucks-up-a-ridiculously-huge-and-growing-share-of-our-time-wasted-online/
- http://simplymeasured.com/blog/2012/08/how-top-brands-are-using-instagram-study/More information on the Interbrand 100: http://www.interbrand.com/EN/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx
- AG logo this slide, as we’re transitioning to our data
- http://www.slate.com/blogs/future_tense/2012/08/16/united_airlines_loses_10_year_old_girl_enters_social_media_hell.htmlhttp://www.marketingpilgrim.com/2012/08/walmart-removes-fb-update-about-store-mugging-creates-even-more-trouble.html
- The Social Media Governance website has over 160 Social Media policy documents from a wide variety of companies
- http://www.army.mil/media/socialmedia/
- http://www.army.mil/media/socialmedia/
- Results: Applebee’s retains control over messaging and content, while dramatically improving ROI by connecting with customers at the local community level. With over 7,000 employees using Expion to manage 1000+ locations, Applebee’s has increased its engagement with their customers by building on their brand promise as your “Neighborhood Bar and Grill.”DATE: September 8, 2011Source: Expion deck sent to Christine#foodbev #restaurant #retail#learn #support #dialog#christine#facebook #twitter#smms #listening
- http://www.slideshare.net/zenaweist/hrblockresponseprocess
- http://www.intel.com/sites/sitewide/en_US/social-media.htm
- Five future trends, should all be 5 different slides. Use graphics after text title