Futerra Sustainability Communications
Upcoming SlideShare
Loading in...5
×
 

Futerra Sustainability Communications

on

  • 1,274 views

A selection of slides that represent Futerra's thought leadership in the field of sustainability communications.

A selection of slides that represent Futerra's thought leadership in the field of sustainability communications.

Statistics

Views

Total Views
1,274
Views on SlideShare
1,267
Embed Views
7

Actions

Likes
0
Downloads
19
Comments
0

2 Embeds 7

http://www.slideshare.net 6
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Futerra Sustainability Communications Futerra Sustainability Communications Presentation Transcript

    • new rules: new game The rules of the game Communicating sustainability The Greenwash guide Words that sell
    • Futerra Sustainability Communications thought leadership Communicating The rules of the game sustainability Words The that Greenwash sell guide new rules: new game
    • Futerra Sustainability Communications Rules The Rules of the Game Over the past few years, Futerra has produced New Rules: New Game two major reports on the communication of climate change. The Rules of the Game was developed as part of Futerra’s climate change communications strategy for the UK Government, and published in March 2005. The report synthesises evidence from market research, psychology, sociology and many other disciplines into a series of simple rules on what works to changes attitudes towards climate change. New Rules: New Game, the sister publication to The Rules of the Game, was published in March 2006 and focuses on rules for changing climate change-related behaviours. Both publications have been well received internationally.
    • Sustainable Climate Market research development change Futerra Sustainability Communications Rules Green spaces Positive change Environment UK national Social pride learning Communications Home Transmitters strategy improvement
    • Futerra Sustainability Communications Avoid it Researched, written and designed by Green Futerra communications Green messaging Guidelines Environment Market research Prevent Greenwash Spotters guide Corporate companies, NGO’s, Government
    • Futerra Sustainability Communications Greenwash Guide
    • Futerra Sustainability Communications Greenwash Guide
    • Guidelines Green messaging Environment Green communications terra stainability ommunications Prevent Greenwash eenwash Guide