Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Digital Marketing Professor, University of Georgia
Industry
Advertising / Marketing / PR
Website
http://www.megaplayer.com
About
As a full-time professor at UGA, I lead the Digital Marketing Area of Emphasis in the Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of American Marketing Association and teach Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. The courses are based on curriculum I developed, mixing strong digital marketing principles with sociology, economics and analytics. I also sit on the Marketing Executive Board for UGA, ensuring that the curriculum taught in the classroom provides students with and “employable skill set” upon graduation.
I am also founder of MegaPlayer, a digital marketing consulting and educatio...
Tags
social marketing
big data
collective action
social media
content strategy
social media cadence
social media marketing
brand strategy
content development
feedback loop
See more
Personal Information
Organization / Workplace
Greater Atlanta Area United States
Occupation
Digital Marketing Professor, University of Georgia
Industry
Advertising / Marketing / PR
Website
http://www.megaplayer.com
About
As a full-time professor at UGA, I lead the Digital Marketing Area of Emphasis in the Terry College of Business. I am Faculty Sponsor for the UGA collegiate chapter of American Marketing Association and teach Social Media Marketing Strategy and Digital Marketing Analytics to both undergraduates and MBA students. The courses are based on curriculum I developed, mixing strong digital marketing principles with sociology, economics and analytics. I also sit on the Marketing Executive Board for UGA, ensuring that the curriculum taught in the classroom provides students with and “employable skill set” upon graduation.
I am also founder of MegaPlayer, a digital marketing consulting and educatio...
Tags
social marketing
big data
collective action
social media
content strategy
social media cadence
social media marketing
brand strategy
content development
feedback loop
See more