Pinterest 101

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http://www.ProfitonPinterest.com An introduction to Pinterest. Have you been wondering what Pinterest is and why you would need to use it?

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Pinterest 101

  1. 1. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.com
  2. 2. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comGreetings!I hope you find the following Pinterest introduction helpful.Pinterest is a great tool for your business.If you need help with understanding social media, be sure tocontact me. I can help you expand your reach, buildrelationships, generate more leads, and increase your sales.Most importantly, I can help you to save time with yourmarketing, leaving you with more time to do what you dobest.I also offer a great Do-it-yourself Pinterest Video TrainingSeries here: www.ProfitonPinterest.comLet me know if you have any questions. I look forward tochatting with you soon.Jennifer HenczelMarketing Motivatorwww.MarketingMotivator.com
  3. 3. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comWhat is Pinterest?Pinterest is a social network that allows its users to share whats important to them.The hook of the website is that it is very visual. People share photos and images by“pinning” them. Users can either use images they find online or ones they takethemselves. You can also “repin” other people’s photos and images. You can createvirtual bulletin “boards” in Pinterest, where you collect "pins" that revolve around acommon theme.Pinterest is very much focused on a persons lifestyle. Users can share their tastes andinterests with others and discover likeminded people. The social networks goal is to"connect everyone in the world through the things they find interesting."It is also extremely effective for business. People like to spend time there and thestats and demographics are great.
  4. 4. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comWhy is Pinterest So Popular?Theres no doubt that Pinterest is popular right now. In fact, its the fastest growingwebsite in history! Many people call the website "addictive." So whats the intrigue ofthis website? For one thing, it allows you to create your ideal self. It gives you acanvas to express yourself and organize those thoughts into a place you can comeback to and add even more later. Each thing you collect is a piece of what you eitherare or hope to be. You might find a better way to organize your home and pin that,or you might find something about what the latest fashion trends are, or even collectpictures of homes in your quest for a new home. These all point back to that "idealself" you hope to create.
  5. 5. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comBusinesses can feature new and innovative products. It’s great for jewelry, crafts,furniture and much more. Services can highlight people and products. Travelbusinesses are booming on Pinterest with beautiful landscape pictures. You candevelop your own place on Pinterest by telling your business story through images.To add to it, Pinterest also allows you to see what others are pinning. That means,you get a peek into someone elses "ideal self." You get to see whats important tothem and what they strive to be. Its a great place to get to know someone muchbetter. You can tell a lot simply by looking at what boards someone has and what theyhave pinned to them.How Do You Sign Up for Pinterest?Pinterest used to be an "invite only" site, but it is no longer that way. You canconnect by using your Facebook account. Pinterest users are always happy to helpanother get involved. Ask around and youll be pinning in now time. Just go towww.Pinterest.com and sign up now!
  6. 6. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comI’ve Joined Pinterest…Now What?When you first join Pinterest, it can be a bit intimidating. What do you do? Where doyou start? A good first step is to start following people. Pinterest makes you follow ahandful of people when you first join. This is determine by questions they ask youabout your hobbies, passions, and other interests when you first sign up. Theres noway to opt out of that at the moment, but you can always unfollow these people later.So you are already following people. But, what about real people…people you alreadyknow?To find friends from other social networks like Facebook, go to your name in theupper right hand corner and click on the arrow. A drop down menu will appear andyou can click on “find friends” to see which of your friends are on Pinterest. Thepeople on the left hand column that pulls up will be people you can invite. The peopleon the right hand column will be people you can follow. The more people you follow,the more pins you see on the main page. This is when the real fun begins because younot only see what other people are pinning, but you can also snag some of their pinsas "re-pins" for your own boards.
  7. 7. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comStart Creating BoardsOnce youve got a few friends to follow, its time to start creating boards. Think aboutwhat type of items you would like to collect. Are you looking for inspiration for a newbusiness? Looking for your familys next vacation? Want to find healthy recipes? Or,maybe you just want to find some cool things that really speak to you and youraudience. Whatever the case, create a few boards to reflect what youre looking for.You dont have to set them up all at once because you can add more any time youwant.Pinterest sets up a few boards for you when you first set up your account. If you dontlike these, you can always delete them. Simply go to the upper right hand side of yourscreen to the drop down menu. Select "boards." You will then see all of your boards.Click on "Edit" and then scroll down to "Delete Board."To add a new board, go to the upper right hand side, you will see "Add" with a crossnext to it in the upper right hand corner, next to your drop down menus. Click thisand it will pull up a menu that asks if you want to "Add a Pin," "Upload a Pin," or"Create a Board." Select "Create a Board" and it will ask you for the name of theboard and the boards category. Categories are already pre-determined by Pinterest.This menu will also ask you who can contribute to the board: you or a group ofcontributors. If you select that you want others to be able to contribute, you will need
  8. 8. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comto provide that persons Pinterest name or the email they used to set up their Pinterestaccount.If youre not sure what youre looking for just yet, take a spin around the site first andlet the boards of others to inspire you to create some of your own. Remember, youcan always delete them later if you change your mind.Start Pinning!There are two ways you can pin. You can pin your own photos or something you findon the web that you want. Or you can re-pin something that is already on Pinterest.To Pin Something on the Web Outside of PinterestSome websites are extremely "pin friendly" and already have a "Pin It" button withthe content. This makes it super simple to pin something, as you just have to click thebutton to be taken to Pinterest to "pin" it. When you click that, you are taken to ascreen where you are given a choice (if there is a choice) of which pictures to pin.Once you select the image, you will automatically be taken to Pinterest to categorizethe pin, write a description of it, and actually pin it.
  9. 9. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comIf you dont have the "Pin It" button option, you can also install a bookmarklet onyour toolbar. Then, you simply click it when you want to pin something. You will gothrough the same classification process above.As a last option, you can always take the url and go to the Pinterest website itself andhit "Add" in the upper right hand corner. It will give you the option to add a fewthings, select "Pin." Then you can enter the url in the box and go through the sameprocess as mentioned above to get it pinned to your board."Pin It" When You’re on PinterestWhen you pin something you find in Pinterest, its called a "re-pin." The process isvery easy for you to grab that pin as your own. Simply hit the "repin" button. (Youllsee it pop up when you hover over the image.) Once you hit the "repin" button, youwill asked to classify and make any comments you might want about the item.
  10. 10. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comLike, Repin, and CommentPinterest might not seem like much of a community as much as social networks likeTwitter and Facebook. But it actually is very similar in many ways. When you hoverover a picture, you see the options for "Like," "Repin," and "Comment." These areexcellent tools to use to interact with others on Pinterest. Simply re-pinningsomething someone already pinned is the equivalent of a great compliment onPinterest. The same could be said for the "Like" and Comment" functions, too.Pinterest is Image BasedYou can’t pin something that doesn’t have an image on the webpage. So if you find agreat article on Christmas, you probably won’t be able to “Pin It” unless it has a largeimage accompanying the article.Surfing PinterestWant to look for something on Pinterest? You can surf the website for things youneed or want to look at. There is a search bar in the upper left hand corner. Simplyenter your search terms in there and see what pops up! This is when Pinterest can
  11. 11. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.combecome very addicting because there seems to be an endless supply of inspiringpictures on your chosen topics to weed through. The tough part is to know when tostop looking!Pinterest EtiquetteThere are a few things to keep in mind when looking around Pinterest. Remember,most of what you are seeing are re-pins, so its easy for the message the pictures areattached to get lost in the shuffle. But if youre the first to post something, make sureyou give it a great description to catch other peoples attention. BUT…dont copy andpaste the entire post. This is wrong on many levels (ever heard of "copyright?"). Theoriginal website owner (wherever the pin came from) deserves some credit and someclicks back to their article or item. So, its only considered "polite" to somewhat whetthe appetite of someone who might re-pin something. If theyre interested, theyll clickthrough to read the entire post for themselves. Youve been given "virtual permission"to link to their webpage, so be polite and let them get some credit.
  12. 12. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comHow Can Pinterest Help Me?First, its important to remember, Pinterest is what you make it. You can also use it tobookmark recipes, DIY projects, or anything that interests you in your hobby or inyour life in general. It can be a huge time waister if youre not careful. However, if youwant to use it to "escape" for a bit, then youre in the right place! Just use limits. Ifyou spend all your time pinning and not doing, what’s the point?Be StrategicWhen using it for business, it is extremely important that you use it verystrategically. Pinterest can be a very good marketing vehicle for your businessif used correctly.Pinterest provides ample opportunity to expand your business. Pinterest is aplace where you can: 1.) Tell your story visually 2.) Provide your audience with quicksolutions and value added content.Its more than just about the images. Its a great place for inspiration. It gives you anopportunity to inspire your audience and draw their attention.
  13. 13. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comMore and more businesses are starting to take note of the marketing power Pinteresthas. If you have a business, big or small, its worth investigating how Pinterest shouldbe a part of it.Many people say they find many noteworthy things that actually save them time in thelong run on the website. For example, if youre planning a meal, you might find greatrecipes to use on Pinterest. Could you find them on the web? Sure, but it can actuallybe quicker to surf Pinterest and see pictures of what the dish looks like before youeven look at the recipe. That way you know if its even worth clicking through to therecipe.The same could be said about home decorating projects, or anything else that requiressome visualization on your part. Pinterest takes at least part of the equation out foryou by showing what the finished project will look like.Ready to Start Pinning?Only you know for sure if Pinterest is right for you. If you were to use it, what wouldyour goals be? They might be worthy goals (dont forget "relaxing" is a worthy goal)and something you should pursue. Its just important to remember to keep things in
  14. 14. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comperspective. Dont neglect other parts of your life because you spend hours onPinterest. One Pinterest user recommends setting a timer for her allotted Pinterestuse. When the timer goes off, shes done!Find a method of using Pinterest that works for you. Follow Pinterests missionstatement: "Our goal is to connect everyone in the world through the things theyfind interesting. We think that a favorite book, toy, or recipe can reveal a commonlink between two people. With millions of new pins added every week, Pinterest isconnecting people all over the world based on shared tastes and interests.Just find a way to follow Pinterests mission statement of finding things you like witha plan that works for you and youve struck gold!If you need help with this stuff, take a look atthis helpful video training series.
  15. 15. Learn how to use Pinterest for your Business from the comfort of your own computerwith our Pinterest Video Training Series. http://www.ProfitonPinterest.comAn easy to follow, step-by-step video training series that will show you how touse Pinterest to build relationships, build your exposure, build your branding,and build your business:www.ProfitonPinterest.com

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