During the Specially Blended Tour, fans can cool off from this summer’s hottest tour by sampling freshly brewed Luzianne sweet, unsweet, and green iced tea, play games for chances to win branded prizes and pick-up Luzianne coupons.

1. PR Log - Global Press Release Distribution
Luzianne Iced Tea is kicking off its Specially Blended summer tour in Austin, TX
By Jennifer Brabson - Leverage Marketing Group
Dated: Apr 15, 2011
Luzianne Iced Tea is kicking off its Specially Blended summer tour at this year’s Old Pecan Street Festival
in Austin, TX with an array of refreshing Samples, Coupons and Prizes! Look for the Big Red Luzianne RV!
For Luzianne fans and iced tea lovers alike, the branded RV will be pulling into the Old Pecan Street
Festival for 2 days, May 7-8. Festival-goers will enjoy more than 300 juried artists and three stages of live
music.
During the Specially Blended Tour, fans can cool off from this summer’s hottest tour by sampling freshly
brewed Luzianne sweet, unsweet, and green iced tea, play games for chances to win branded prizes and
pick-up Luzianne coupons.
The heart of the tour takes place during National Iced Tea Month and Luzianne will be in full celebration
mode! They will be celebrating the month with social media campaigns on Facebook and Twitter, as well
as sponsoring a contest to determine if America is Sweet or Unsweet.
Luzianne is also giving away one sweet ride this year. Luzianne’s Specially Blended Sweepstakes will
award one lucky winner at the end of the sweepstakes, a Class A Motor Home. Consumers are encouraged
to enter the sweepstakes and view the official rules at http://www.speciallyblended.com.
The sweepstakes is in conjunction with the Luzianne Specially Blended Tour, with the first stop in Austin,
TX on May 7th. The RV will also roll into: Memphis, Athens, Houston, Tulsa, New Orleans (Luzianne’s
Home town), Little Rock and other cities.
For more information on Luzianne’s Specially Blended Tour, Sweepstakes, National Iced Tea Month and a
complete tour schedule, visit http://www.facebook.com/LuzianneTea.
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About Luzianne and Reily Foods Company
Based in one of the world's great culinary centers, New Orleans, Louisiana, the Reily Foods Company has
flourished since its inception in 1902. Today, Reily Foods continues to make quality coffees, but also offers
teas, mayonnaise, Cajun-Creole foods, seasonings, sauces, salad dressings, and chili kits. In fact, the most
popular brand, Luzianne Tea, is a Reily original that's been made by the family owned company for
generations. This January, Luzianne Tea’s Specially Blended Sweepstakes began offering participants a
chance to win an RV, to be drawn in early 2012 and awarded randomly. In May, Luzianne Tea’s Specially
Blended Tour kicks off in Austin, TX and will travel across the Southern US throughout the summer.
http://www.speciallyblended.com
http://www.leverage-marketing.com
http://www.luzianne.com
Category Arts, Consumer, Event
Tags Luzianne Tea, sweet tea, old pecan street festival, Austin, Texas
Email Click to email author
Phone 203 270 6699 x 109
Fax 2032703491
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2. PR Log - Global Press Release Distribution
Address 117 S. Main Street
City/Town Newtown
State/Province Connecticut
Zip 06470
Country United States
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