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Pp podcast
 

Pp podcast

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    Pp podcast Pp podcast Presentation Transcript

    • Podcasting Shel Holtz, ABC
    • What is podcasting?
      • Audio file
      • “ Show” format
      • Time-shifted: Subscription-enabled through RSS
      • Detachable
      • Accompanied by “show notes”
    • Some background
      • Introduced in August 2004
      • Enabled by two elements:
        • RSS enclosures (Dave Winer)
        • Podcatching software (Adam Curry)
      • Initially one podcast: “Daily Source Code” with Adam Curry
      • Today: 8,000 podcasts, 6 million listeners
      • Mainstream media is podcasting
      • July 2005: Apple adds podcast support to iTunes
    • What makes podcasts desirable?
      • Listen while doing something else
      • Time-shifted content (Think TiVo for audio content)
      • Narrowcasted audiences (the long tail)
      • Detached from the computer
      • Alternative content
      • Unregulated content
    • About FIR
      • Started 01/03/05
      • Mondays and Thursdays
      • Listener-driven
      • Focuses on “the intersection” of PR/communications and online technology
    • Finding and subscribing to podcasts
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    • Producing Podcasts
    • What businesses are podcasting?
      • The Walt Disney Company
      • General Motors
      • Purina
      • Virgin Atlantic
      • Oracle
      • TV Guide
      • Jupiter Research
      • Macromedia
      • BMC Software
      • iPressRoom
    • The technology bit
      • The bare minimum
        • A USB microphone (about $9)
        • Recording / editing software (free)
          • Audacity (Mac and Windows) http://audacity.sourcefourge.net
    • The technology bit
      • Moderate setup: My rig
        • Mixer (Mackie) -- $300
        • Condenser microphone (Audio Technica) -- $300
        • Microphone stand -- $35
        • Pop screen -- $25
        • Condenser – (PreSonus) $100
        • Backup recording device (iRiver) -- $149
        • Commercial recording / editing software DSP Quattro -- $149
    •  
    • ID3 tags
      • A tagging format for MP3 files
      • Metadata includes:
        • Title
        • Artist
        • Album
        • Track
      • View them in players
        • PC (iTunes, etc.)
        • Digital devices (iPod, etc.)
    •  
    •  
    • Upload the file
      • FTP
      • Automated processes
        • LibSyn (Liberated Syndication)
    • Update your RSS feed
      • Automatic if you use a blog
      • Simple software to use if you don’t
    •  
    • Link to your feed
    • Market your podcast
      • Get listed
      • Drive traffic to the podcast site
      • Produce promos
    • Co-hosts and interviews
      • Use Skype (http://www.skype.com)
      • Free, high-quality Voice over Internet
      • Supports conference calls
      • Recording requirement:
        • Complex “Virtual Audio Cables” setup, or
        • HotRecorder (http://www.hotrecorder.com), or
        • Use a mixer
    •  
    • Business Podcasting
    • The communications role
      • Strategize the podcast
        • Audience
        • Goal(s)
        • Focus
      • Find a host or hosts
      • Develop a format
      • Draft agendas
      • Coaching
    • Potential uses
      • Corporate news updates
      • Product-focused content
      • Customer-focused content
    • Podcasts on intranets
      • Corporate news updates
      • Content for the sales staff
      • Speeches and meetings
      • Marketplace updates
      • Feature material (interviews, analysis)
    • Read more
    • Hands-on
      • We’re all going to participate in a podcast!
    • Shel Holtz , ABC Holtz Communication + Technology Web: www.holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz E-mail: shel@holtz.com Phone: 415-367-3820 (US) 020-7171-5582 (UK)