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Pp podcast

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Transcript

  • 1. Podcasting Shel Holtz, ABC
  • 2. What is podcasting?
    • Audio file
    • “ Show” format
    • Time-shifted: Subscription-enabled through RSS
    • Detachable
    • Accompanied by “show notes”
  • 3. Some background
    • Introduced in August 2004
    • Enabled by two elements:
      • RSS enclosures (Dave Winer)
      • Podcatching software (Adam Curry)
    • Initially one podcast: “Daily Source Code” with Adam Curry
    • Today: 8,000 podcasts, 6 million listeners
    • Mainstream media is podcasting
    • July 2005: Apple adds podcast support to iTunes
  • 4. What makes podcasts desirable?
    • Listen while doing something else
    • Time-shifted content (Think TiVo for audio content)
    • Narrowcasted audiences (the long tail)
    • Detached from the computer
    • Alternative content
    • Unregulated content
  • 5. About FIR
    • Started 01/03/05
    • Mondays and Thursdays
    • Listener-driven
    • Focuses on “the intersection” of PR/communications and online technology
  • 6. Finding and subscribing to podcasts
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14. Producing Podcasts
  • 15. What businesses are podcasting?
    • The Walt Disney Company
    • General Motors
    • Purina
    • Virgin Atlantic
    • Oracle
    • TV Guide
    • Jupiter Research
    • Macromedia
    • BMC Software
    • iPressRoom
  • 16. The technology bit
    • The bare minimum
      • A USB microphone (about $9)
      • Recording / editing software (free)
        • Audacity (Mac and Windows) http://audacity.sourcefourge.net
  • 17. The technology bit
    • Moderate setup: My rig
      • Mixer (Mackie) -- $300
      • Condenser microphone (Audio Technica) -- $300
      • Microphone stand -- $35
      • Pop screen -- $25
      • Condenser – (PreSonus) $100
      • Backup recording device (iRiver) -- $149
      • Commercial recording / editing software DSP Quattro -- $149
  • 18.  
  • 19. ID3 tags
    • A tagging format for MP3 files
    • Metadata includes:
      • Title
      • Artist
      • Album
      • Track
    • View them in players
      • PC (iTunes, etc.)
      • Digital devices (iPod, etc.)
  • 20.  
  • 21.  
  • 22. Upload the file
    • FTP
    • Automated processes
      • LibSyn (Liberated Syndication)
  • 23. Update your RSS feed
    • Automatic if you use a blog
    • Simple software to use if you don’t
  • 24.  
  • 25. Link to your feed
  • 26. Market your podcast
    • Get listed
    • Drive traffic to the podcast site
    • Produce promos
  • 27. Co-hosts and interviews
    • Use Skype (http://www.skype.com)
    • Free, high-quality Voice over Internet
    • Supports conference calls
    • Recording requirement:
      • Complex “Virtual Audio Cables” setup, or
      • HotRecorder (http://www.hotrecorder.com), or
      • Use a mixer
  • 28.  
  • 29. Business Podcasting
  • 30. The communications role
    • Strategize the podcast
      • Audience
      • Goal(s)
      • Focus
    • Find a host or hosts
    • Develop a format
    • Draft agendas
    • Coaching
  • 31. Potential uses
    • Corporate news updates
    • Product-focused content
    • Customer-focused content
  • 32. Podcasts on intranets
    • Corporate news updates
    • Content for the sales staff
    • Speeches and meetings
    • Marketplace updates
    • Feature material (interviews, analysis)
  • 33. Read more
  • 34. Hands-on
    • We’re all going to participate in a podcast!
  • 35. Shel Holtz , ABC Holtz Communication + Technology Web: www.holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz E-mail: shel@holtz.com Phone: 415-367-3820 (US) 020-7171-5582 (UK)

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