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Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
Pp podcast
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Pp podcast

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  1. Podcasting Shel Holtz, ABC
  2. What is podcasting? <ul><li>Audio file </li></ul><ul><li>“ Show” format </li></ul><ul><li>Time-shifted: Subscription-enabled through RSS </li></ul><ul><li>Detachable </li></ul><ul><li>Accompanied by “show notes” </li></ul>
  3. Some background <ul><li>Introduced in August 2004 </li></ul><ul><li>Enabled by two elements: </li></ul><ul><ul><li>RSS enclosures (Dave Winer) </li></ul></ul><ul><ul><li>Podcatching software (Adam Curry) </li></ul></ul><ul><li>Initially one podcast: “Daily Source Code” with Adam Curry </li></ul><ul><li>Today: 8,000 podcasts, 6 million listeners </li></ul><ul><li>Mainstream media is podcasting </li></ul><ul><li>July 2005: Apple adds podcast support to iTunes </li></ul>
  4. What makes podcasts desirable? <ul><li>Listen while doing something else </li></ul><ul><li>Time-shifted content (Think TiVo for audio content) </li></ul><ul><li>Narrowcasted audiences (the long tail) </li></ul><ul><li>Detached from the computer </li></ul><ul><li>Alternative content </li></ul><ul><li>Unregulated content </li></ul>
  5. About FIR <ul><li>Started 01/03/05 </li></ul><ul><li>Mondays and Thursdays </li></ul><ul><li>Listener-driven </li></ul><ul><li>Focuses on “the intersection” of PR/communications and online technology </li></ul>
  6. Finding and subscribing to podcasts
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  14. Producing Podcasts
  15. What businesses are podcasting? <ul><li>The Walt Disney Company </li></ul><ul><li>General Motors </li></ul><ul><li>Purina </li></ul><ul><li>Virgin Atlantic </li></ul><ul><li>Oracle </li></ul><ul><li>TV Guide </li></ul><ul><li>Jupiter Research </li></ul><ul><li>Macromedia </li></ul><ul><li>BMC Software </li></ul><ul><li>iPressRoom </li></ul>
  16. The technology bit <ul><li>The bare minimum </li></ul><ul><ul><li>A USB microphone (about $9) </li></ul></ul><ul><ul><li>Recording / editing software (free) </li></ul></ul><ul><ul><ul><li>Audacity (Mac and Windows) http://audacity.sourcefourge.net </li></ul></ul></ul>
  17. The technology bit <ul><li>Moderate setup: My rig </li></ul><ul><ul><li>Mixer (Mackie) -- $300 </li></ul></ul><ul><ul><li>Condenser microphone (Audio Technica) -- $300 </li></ul></ul><ul><ul><li>Microphone stand -- $35 </li></ul></ul><ul><ul><li>Pop screen -- $25 </li></ul></ul><ul><ul><li>Condenser – (PreSonus) $100 </li></ul></ul><ul><ul><li>Backup recording device (iRiver) -- $149 </li></ul></ul><ul><ul><li>Commercial recording / editing software DSP Quattro -- $149 </li></ul></ul>
  18.  
  19. ID3 tags <ul><li>A tagging format for MP3 files </li></ul><ul><li>Metadata includes: </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Artist </li></ul></ul><ul><ul><li>Album </li></ul></ul><ul><ul><li>Track </li></ul></ul><ul><li>View them in players </li></ul><ul><ul><li>PC (iTunes, etc.) </li></ul></ul><ul><ul><li>Digital devices (iPod, etc.) </li></ul></ul>
  20.  
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  22. Upload the file <ul><li>FTP </li></ul><ul><li>Automated processes </li></ul><ul><ul><li>LibSyn (Liberated Syndication) </li></ul></ul>
  23. Update your RSS feed <ul><li>Automatic if you use a blog </li></ul><ul><li>Simple software to use if you don’t </li></ul>
  24.  
  25. Link to your feed
  26. Market your podcast <ul><li>Get listed </li></ul><ul><li>Drive traffic to the podcast site </li></ul><ul><li>Produce promos </li></ul>
  27. Co-hosts and interviews <ul><li>Use Skype (http://www.skype.com) </li></ul><ul><li>Free, high-quality Voice over Internet </li></ul><ul><li>Supports conference calls </li></ul><ul><li>Recording requirement: </li></ul><ul><ul><li>Complex “Virtual Audio Cables” setup, or </li></ul></ul><ul><ul><li>HotRecorder (http://www.hotrecorder.com), or </li></ul></ul><ul><ul><li>Use a mixer </li></ul></ul>
  28.  
  29. Business Podcasting
  30. The communications role <ul><li>Strategize the podcast </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Goal(s) </li></ul></ul><ul><ul><li>Focus </li></ul></ul><ul><li>Find a host or hosts </li></ul><ul><li>Develop a format </li></ul><ul><li>Draft agendas </li></ul><ul><li>Coaching </li></ul>
  31. Potential uses <ul><li>Corporate news updates </li></ul><ul><li>Product-focused content </li></ul><ul><li>Customer-focused content </li></ul>
  32. Podcasts on intranets <ul><li>Corporate news updates </li></ul><ul><li>Content for the sales staff </li></ul><ul><li>Speeches and meetings </li></ul><ul><li>Marketplace updates </li></ul><ul><li>Feature material (interviews, analysis) </li></ul>
  33. Read more
  34. Hands-on <ul><li>We’re all going to participate in a podcast! </li></ul>
  35. Shel Holtz , ABC Holtz Communication + Technology Web: www.holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz E-mail: shel@holtz.com Phone: 415-367-3820 (US) 020-7171-5582 (UK)

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