Pp podcast

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Pp podcast

  1. 1. Podcasting Shel Holtz, ABC
  2. 2. What is podcasting? <ul><li>Audio file </li></ul><ul><li>“ Show” format </li></ul><ul><li>Time-shifted: Subscription-enabled through RSS </li></ul><ul><li>Detachable </li></ul><ul><li>Accompanied by “show notes” </li></ul>
  3. 3. Some background <ul><li>Introduced in August 2004 </li></ul><ul><li>Enabled by two elements: </li></ul><ul><ul><li>RSS enclosures (Dave Winer) </li></ul></ul><ul><ul><li>Podcatching software (Adam Curry) </li></ul></ul><ul><li>Initially one podcast: “Daily Source Code” with Adam Curry </li></ul><ul><li>Today: 8,000 podcasts, 6 million listeners </li></ul><ul><li>Mainstream media is podcasting </li></ul><ul><li>July 2005: Apple adds podcast support to iTunes </li></ul>
  4. 4. What makes podcasts desirable? <ul><li>Listen while doing something else </li></ul><ul><li>Time-shifted content (Think TiVo for audio content) </li></ul><ul><li>Narrowcasted audiences (the long tail) </li></ul><ul><li>Detached from the computer </li></ul><ul><li>Alternative content </li></ul><ul><li>Unregulated content </li></ul>
  5. 5. About FIR <ul><li>Started 01/03/05 </li></ul><ul><li>Mondays and Thursdays </li></ul><ul><li>Listener-driven </li></ul><ul><li>Focuses on “the intersection” of PR/communications and online technology </li></ul>
  6. 6. Finding and subscribing to podcasts
  7. 14. Producing Podcasts
  8. 15. What businesses are podcasting? <ul><li>The Walt Disney Company </li></ul><ul><li>General Motors </li></ul><ul><li>Purina </li></ul><ul><li>Virgin Atlantic </li></ul><ul><li>Oracle </li></ul><ul><li>TV Guide </li></ul><ul><li>Jupiter Research </li></ul><ul><li>Macromedia </li></ul><ul><li>BMC Software </li></ul><ul><li>iPressRoom </li></ul>
  9. 16. The technology bit <ul><li>The bare minimum </li></ul><ul><ul><li>A USB microphone (about $9) </li></ul></ul><ul><ul><li>Recording / editing software (free) </li></ul></ul><ul><ul><ul><li>Audacity (Mac and Windows) http://audacity.sourcefourge.net </li></ul></ul></ul>
  10. 17. The technology bit <ul><li>Moderate setup: My rig </li></ul><ul><ul><li>Mixer (Mackie) -- $300 </li></ul></ul><ul><ul><li>Condenser microphone (Audio Technica) -- $300 </li></ul></ul><ul><ul><li>Microphone stand -- $35 </li></ul></ul><ul><ul><li>Pop screen -- $25 </li></ul></ul><ul><ul><li>Condenser – (PreSonus) $100 </li></ul></ul><ul><ul><li>Backup recording device (iRiver) -- $149 </li></ul></ul><ul><ul><li>Commercial recording / editing software DSP Quattro -- $149 </li></ul></ul>
  11. 19. ID3 tags <ul><li>A tagging format for MP3 files </li></ul><ul><li>Metadata includes: </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Artist </li></ul></ul><ul><ul><li>Album </li></ul></ul><ul><ul><li>Track </li></ul></ul><ul><li>View them in players </li></ul><ul><ul><li>PC (iTunes, etc.) </li></ul></ul><ul><ul><li>Digital devices (iPod, etc.) </li></ul></ul>
  12. 22. Upload the file <ul><li>FTP </li></ul><ul><li>Automated processes </li></ul><ul><ul><li>LibSyn (Liberated Syndication) </li></ul></ul>
  13. 23. Update your RSS feed <ul><li>Automatic if you use a blog </li></ul><ul><li>Simple software to use if you don’t </li></ul>
  14. 25. Link to your feed
  15. 26. Market your podcast <ul><li>Get listed </li></ul><ul><li>Drive traffic to the podcast site </li></ul><ul><li>Produce promos </li></ul>
  16. 27. Co-hosts and interviews <ul><li>Use Skype (http://www.skype.com) </li></ul><ul><li>Free, high-quality Voice over Internet </li></ul><ul><li>Supports conference calls </li></ul><ul><li>Recording requirement: </li></ul><ul><ul><li>Complex “Virtual Audio Cables” setup, or </li></ul></ul><ul><ul><li>HotRecorder (http://www.hotrecorder.com), or </li></ul></ul><ul><ul><li>Use a mixer </li></ul></ul>
  17. 29. Business Podcasting
  18. 30. The communications role <ul><li>Strategize the podcast </li></ul><ul><ul><li>Audience </li></ul></ul><ul><ul><li>Goal(s) </li></ul></ul><ul><ul><li>Focus </li></ul></ul><ul><li>Find a host or hosts </li></ul><ul><li>Develop a format </li></ul><ul><li>Draft agendas </li></ul><ul><li>Coaching </li></ul>
  19. 31. Potential uses <ul><li>Corporate news updates </li></ul><ul><li>Product-focused content </li></ul><ul><li>Customer-focused content </li></ul>
  20. 32. Podcasts on intranets <ul><li>Corporate news updates </li></ul><ul><li>Content for the sales staff </li></ul><ul><li>Speeches and meetings </li></ul><ul><li>Marketplace updates </li></ul><ul><li>Feature material (interviews, analysis) </li></ul>
  21. 33. Read more
  22. 34. Hands-on <ul><li>We’re all going to participate in a podcast! </li></ul>
  23. 35. Shel Holtz , ABC Holtz Communication + Technology Web: www.holtz.com Blog: blog.holtz.com Podcast: www.forimmediaterelease.biz E-mail: shel@holtz.com Phone: 415-367-3820 (US) 020-7171-5582 (UK)

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