Advomatic had the opportunity to present its Click-to-Call tool at the 2009 IPDI Politics Online Conference in Washington, DC. This presentation explains how the tool works, our results thus far and some of what's to come next. For more info contact using info on last slide or visit http://advomatic.com

1. Click-to-Call: Why and How?
Tuesday, April 21, 2009, 12:30pm
Geek Lab @ IPDI Politics Online Conference
Presented By: Julie Blitzer, New Projects Coordinator

2. Hi! I’m Julie Blitzer. I work for Advomatic.
Advomatic is a (Drupal!) web development and strategy consulting firm
based in New York City. We were founded by two Dean for America alums.
And I’m
Globey!

3. What does Advomatic do?
Site Planning &
Web
Information Architecture
Development
Online Communications
Hosting
Strategy
Web Design Click-to-Call Tool
Drupal Maintenance

4. This is Amy.* She works for Rep. Nadler (NY-08).
*Amy does not actually work for Rep. Nadler, photo for
demonstration only.

5. Amy’s job is to track constituent opinion in Rep.
Nadler’s district. Each day she follows:
Amy
Snail Mail
E-Mail
Phone Calls

6. This is Mark. He lives at 29 Broadway* in New York,
NY.
*This is Advomatic’s office, not a residential address.

7. Mark and a friend discuss government
funding of healthcare over drinks one
night when talking about the recession.

8. Without Click-to-Call, Part 1
An organization emails its members, asking them to make phone calls to
Congress. The email may include the direct phone number for his or her
representatives’ offices on The Hill.

9. Without Click-to-Call, Part 2
What’s wrong with this method?
• No metrics
• Limited Reach
• No Reporting
• Call Cost

10. With Click-to-Call, Part 1
Health Care for America NOW! emails its supporters, asking them to make a
phone call in support of Obama’s budget using its exciting new tool. There is
no phone number in the email, just a button/link to click on.

11. With Click-to-Call, Part 2
Advomatic makes an embeddable widget for the “Support Obama’s
Budget!” campaign.* HCAN sends this widget and link to its list of
bloggers and contacts, who then post the widget on their own
blogs, reaching millions of readers, who are all potential callers.
Click-to-Call Widget for
BlueAmerica PAC posted to
DailyKos, November 2008
*This campaign did not use widgets.

12. With Click-to-Call, Part 3
Mark
1. Mark opens the email from Health Care for America NOW! and clicks
on the “Call” button.

13. With Click-to-Call, Part 3
Mark
2. The link takes Mark to a webform where he is asked to enter his
address, zip code and callback number.

14. With Click-to-Call, Part 3
Mark
Call
Instructions
Rep.
Nadler
3. The next page displays call instructions and Mark’s representatives in
congress: Nadler, Gillibrand and Schumer. Mark chooses to call Rep.
Nadler. He clicks “Call Now!”

15. With Click-to-Call, Part 3
Mark
Response
Form
Call
Script
4. The next page Mark reads a call script. He also sees a response form
where he can report Rep. Nadler’s position on Obama’s budget. He
clicks the “Place Call” button.

16. With Click-to-Call, Part 3
Mark
5. Mark’s phone rings, it’s the Executive Director of Health Care for
America NOW! thanking him for calling and giving instructions on
what to do after the office of his representative answers.

17. With Click-to-Call, Part 3
Amy
Mark
Click-to-Call Tool
6. He is then patched through to Rep. Nadler’s office. Mark tells the
staffer (Amy) that Rep. Nadler should vote in favor of President
Obama’s budget because of its dedication to healthcare reform.

18. Back toAmy, the staffer for Rep. Nadler (NY-08)
Over 100 of Rep. Nadler’s constituents, like Mark, use HCAN’s Click-to-
Call tool in one afternoon alone.

19. Problems: Solved!
• No metrics: # of calls placed and call times
• Limited Reach: Widgets and a unique URL
• No Reporting: Representative’s positions
• Call Cost: No outgoing call fee for supporter

20. A By-Product: Orgs <3 Data
Your organization gets to keep all of the identifying data
from the web form.
Turn your list of email addresses into a list of email
addresses, phone numbers and mailing addresses.
Grow your list!

21. Who uses this thing?

22. How does Click-to-Call work?
(the geeky version)
• PHP coding language
• VoIP: Voice-Over Internet Protocol
• Asterisk Server
• TIGER/Line files from U.S. Census Bureau for district lookups
• Electeds’ contact information verified twice
• Google Analytics
• Custom color scheme and header for your organization

23. The Results*
HCAN: Support President Obama’s Budget!
• Calls made: 1,354 calls
• Total call time: 4,221 minutes, 57 seconds
• 1 minute, 33 seconds average call length
All Campaigns to Date
• Calls made to targets: 26,503 calls
• Total call time: 64 days, 23 hours, 49 minutes & 1 second
• Average Call time: 1 minute, 45 seconds
*Call data as of 4/17/2009, 2:00pm EST

24. The Facts
• First created by Advomatic Partner Aaron Welch for Chris
Dodd for President in October 2007.
• Unlike texting solutions, Click-to-Call uses land and mobile
phones
• Currently Available for:
– House, Senate, President
– Governors of all 50 states
– Legislatures in NY, CA and CO (more coming soon!)

25. The Facts (cont.)
• Costs:
– $500 one-time setup fee (not charged on subsequent
campaigns)
– 10¢/min during MP3 recording
– 20¢/min when connected to Congress (3-way call)
– Average 30¢-50¢ total cost per call
– Whitelabel is $300 setup + $300 monthly fee
• Setup turnaround time is only 2 hours.

26. What’s next for Click-to-Call?
• More State Legislatures
• Custom Target Lists – e.g. Local Town Officials
• You Tell Us!

27. Last but not least…
We just finished an awesome new website!
(our own)
Please visit http://advomatic.com and take a look.

28. Q&A

29. Thanks!
http://advomatic.com http://advomatic.com/julie
newprojects@advomatic.com blitzer@advomatic.com
Twitter: @advomatic Twitter: @zhuli