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The Geek's Guide to SEO

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So, you have a web site. Your own soapbox to the world. As a developer, it seems easy for us to claim a spot on the world wide web, set up shop, customize the look and feel, and throw up some content. The hard part is attracting people to your new little flag in the sand. Hey, we majored in Computer Science, not Marketing. But there is hope: one hour of tips, tricks, and general how-to about promoting your site using programming, power toys, and other technical prowess. Our discussion will include ways to attract and appeal to search engine spiders using better tools that are freely available and better code that doesn't include learning new languages or frameworks.

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  • So, you have a web site. Your own soapbox to the world. As a developer, it seems easy for us to claim a spot on the world wide web, set up shop, customize the look and feel, and throw up some content. The hard part is attracting people to your new little flag in the sand. Hey, we majored in Computer Science, not Marketing. But there is hope: one hour of tips, tricks, and general how-to about promoting your site using programming, power toys, and other technical prowess. Our discussion will include ways to attract and appeal to search engine spiders using better tools that are freely available and better code that doesn't include learning new languages or frameworks.
  • Jay Harris is a .NET developer in Southeast Michigan and an independent software consultant at Arana Software ( http://www.aranasoft.com ). He has been developing on the web for 15 years, since he abandoned VB3 for JavaScript because he didn't have to wait for a compile. With a career focus on end-user experience, he is a strong advocate of practices and processes that improve quality through code, ranging from automated testing, continuous integration, and performance analysis, to designing applications from the perspective of the user instead of the database. Jay is also active in the developer community beyond speaking, including serving as President of Ann Arbor .Net Developers ( http://www.aadnd.org ) an d as an organizer fo r Lansing Give Camp. When not coding, he is usually blogging to http://www.cptloadtest.com or playing games on his Xbox 360.
  • The Geek's Guide to SEO

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