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1. Basics of Pay Per Click Marketing

2. Pay Per Click (PPC)
PPC is a paid form of Digital Marketing in which advertisers are
required to pay agreed upon price to search engines based on
clicks received.

3. PPC Key Terminology
o Campaign : A campaign contains one or more ad groups sharing
the same budget & geo-targeting criteria
o Impressions : Number of time an ad is displayed
o CPC :Amount that you pay each time your ad is clicked
o CTR: Number of clicks received divided by the number of
impressions generated
o Conversions : An action that you value, such as a purchase,
registration, or sign-up

4. Pros of PPC
 Quickest mode
 Easy to Develop
 Pay only when customers click
 Easy to track
 Tailor made ads to suite your customers

5. Cons of PPC
 Intense Competition
 People may ignore ads on the left side
 Hard to be on top position always
 You have to pay for every click regardless of it
generated sale or not

6. Why Choose Us?
 We aim at maximum conversions
 Customized and appealing ads creation
 Target oriented SEM services
 Regular monitoring and feedback
Pay Per Click advertising can be very effective
depending on the way you execute the process

7. Get in Touch at
 Corporate Office
Amar House,
Near Wadala Telephone Exchange,
Dadar (East),
Mumbai - 14.
 Phone:: 022-2410 2331 / 3192 9248
 E-mail : jayesh@jayeshkhandor.com
 Web site: www.jayeshkhandor.com