2. Wealth A Look at the last Decade 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Will Budget 2012 lead to Preservation of wealth?? Creation Erosion Erosion Re-creation Preservation ??
3. So the question is … Will Budget 2012 be able to “Preserve” the economy and how will it impact “ Investing India ” ?
5. Inflation GDP Contraction IIP Downgrades Fuel Price Hikes Weakening Rupee Rising Interest rates Political Paralysis Exorbitant real estate Black Money Volatile Markets Stagnant Infrastucture Income Tax Impact What is ‘ Investing India’ thinking about ?
12. What will happen of Mr. Shah’s portfolio in 2012-13? Will it be up ? Will it be down ? Will there be no change ?
13. Will the Almeida family continue to live in a rented 1 BHK ? OR Will they be able to move into their DREAM HOME in 2011-12?
14. Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India manage 24/7 power for each and every Indian citizen? Will we see HIGH SPEED TRAINS which will connect Mumbai and Delhi in under 6 hours?
19. moneycontrol.com presents BUDGET 2012 Disposable Income Reach Investors Affluence Multi Device Finance Minister Economy India Taxes Sops Standard Deduction Business News Community M3 Influence Knowledge Wealth Sticky Leader NSE BSE Global Indices Portfolio
20. Source: ComScore, TG: All Internet Users, Total visits (‘’000s) moneycontrol.com is bigger than rest of the category put together…and the lead continues to grow 24.19 mn Total Visits
21. A loyal and growing base of users… Source: ComScore, TG: All Internet Users Avg. Daily Visitors (000s) 538 k+ Avg Daily visitors
22. … Who also spend more and more time reading through the articles as time goes Source: ComScore, TG: All Internet Users , Time Spent: Total Mins (mn) 265 mn Total minutes spent
23. … And read a lot ! Source: ComScore, TG: All Internet Users , Total Pages Viewed (MM) 226 mn Total pages viewed
24. The consistent leader for 12 years… Source: ComScore, TG: All Internet Users , Total Unique Visitors (000) 4.5 mn Total unique visitors
25. … .Internationally too Source: ComScore, TG: All Internet Users , Total Visits (000) , worldwide 32 mn + Total visits Worldwide
26. An eventful year @ moneycontrol.com Multi devices, Multi platforms
27. moneycontrol.com on Mobile (WAP) Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics 210% growth in page views 712 mn PVs in 2011 as against 231 mn in 2010
28. moneycontrol.com mobile Apps moneycontrol.com on the move - accessed by professionals through their mobile 800k+ downloads of the app across multiple platforms – iPhone, Nokia, BlackBerry and Android.
29. moneycontrol.com on iPad Offering users the knowledge of moneycontrol.com exclusively on their iPads The no. 1 finance app in India Launched on 1 st Dec 2011. 25,000+ downloads within 2 weeks of launch
30. Reaching out across multiple platforms WAP sites Mobile TV Apps – early on the block & great UI as per builds moneycontrol.com on Snaptu – mobile app store NEWSHUNT SMS, IVR and WAP UC Web mobile browser
34. moneycontrol.com @ Social scape Contd… A comprehensive Twitter handle on Stocks and Finance Adding 1000+ followers a month Tweets by the Editor and the moneycontrol team A finance and stocks News Wire on Twitter
35. Social Presence On New Networks Featured content provider on Linkedin Today The 1 st Financial and Stocks Page on Google+ !
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41. Audience in cities which matter… Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
42. … . Reaching 86 top cities of India 52 <1mn 21 1 mn+ 7 2 mn+ 3 5 mn + 3 10mn + No. of cities reached Population
46. Main Sponsorship 5 days Portfolio logout (400*400)- moneycontrol.com 5 days Jacket banner on company pages moneycontrol.com 5 Days Newscentre fixed (300*250) moneycontrol.com 8 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com ROS 5 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Main sponsor moneycontrol.com No. of Days Deliverables Site
47. Main Sponsor Cost & Schedule Cost : Rs 1 crore 2 26 24 22 17 Jacket on Price and Chart 5 1 29 24 21 Portfolio Logout 3 27 23 21 16 News Center 300*250 16 147*140 3rd HP 27 147*140 2nd HP 5 28 25 20 17 15 147*140 1st HP Dates- Feb/March Main Sponsor-Schedule
48. Associate Sponsorship-Deliverables 3 days Jacket banner on company pages moneycontrol.com 3 Days Budget Period on Newcentre section moneycontrol.com 6 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com 2 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Associate sponsor moneycontrol.com No. of Days Deliverables Site
49. Associate Sponsorship-1 Cost & Schedule Cost : Rs 60 lakhs 5 27 20 Jacket on Price and Chart 28 20 15 News Center 300*250 1 147*140 3rd HP 2 28 147*140 2nd HP 21 18 16 147*140 1st HP Dates Associate -1
50. Associate Sponsorship-2 Cost & Schedule Cost : Rs 60 lakhs 28 21 16 Jacket on Price and Chart 29 22 17 News Center 300*250 23 18 147*140 3rd HP 15 147*140 2nd HP 1 27 22 147*140 1st HP Dates Associate 2
51. Associate Sponsorship-3 Cost & Schedule Cost : Rs 60 lakhs 29 23 18 Jacket on Price and Chart 5 1 24 News Center 300*250 25 22 15 147*140 3rd HP 17 147*140 2nd HP 6 2 147*140 1st HP Dates Associate 3
52. Associate Sponsorship-4 Cost & Schedule Cost : Rs 60 lakhs 6 1 15 Jacket on Price and Chart 6 2 25 News Center 300*250 5 27 147*140 3rd HP 3 22 147*140 2nd HP 29 23 147*140 1st HP Dates Associate 4
75. Graph – the sensex Cost : Rs 18 Lakhs SPONSORSHIP OF THE GRAPH The all important Sensex graph – How the markets react on the Budget day
76. More ad spots Property Description CPM/ Rate 147x140 (HP) Fixed on Budget Homepage for 20 days (Rotated between the 3 spots Rs. 30 Lacs (Net + Taxes) On Day of Budget Rs 15 lac(Net + Taxes) Print Button Mouse rollover branding on every story’s print button Rs. 15 Lacs (Net + Taxes) ROS 300x600 banner Rs. 900 CPM
Same as before. Fuck all color for the graphs – Ask for Jai’s intervention. Graph needs animation as well. The yellow color looks crappy.
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We need to think up an 2/3 slide intro into these slides. Stuff like: WE’VE DONE THIS 12 TIMES OVER. WE’VE CREATED WEALTH FOR INVESTORS AND ADVERTISERS ALIKE. THE OPTIONS ALLOW YOU PLATFORMS RANGING FROM REACH TO SALIENCE. THE BUDGET ADVERTISER HAS ENHANCED SOV. SPONSORSHIPS DRIVE UNPARALLELED ROI’S. 21 DAYS OF A MEGA INVESTING INDIA MELA. TARGETED REACH BASED ON PORTFOLIO SIZE AND OTHER NEW AND IMPROVED DIRECT MAIL FEATURES. 360 DEGREE AND MULTI CONTENT FORMAT ACTIVATIONS. DEVICE AND PLATFORM BASED TARGETING. Like, we must create a mad number of “reasons to buy” as an entry to the sales packages
