INDIA                  MATTERSConnected Music  Matters 2012
How we did it           •      Online	  survey           •      Conducted	  in	  April	  2012           •      People	  ag...
Sharing music          3
In	  past	  30	  days:       52%	  Listened	  to/watched	  music	  or	  music	             videos	  on	  social	  networki...
La;n	  America	  -­‐	  music	  prevails	  on	  social	  networking                             North	  America            ...
APAC - Connected Indians and Indonesians         Listened	  to/watched	  music	  or	  music	  videos	  on	                ...
Who’sPaying?          7
In	  past	  30	  days:                                              Paid                            Non-­‐paid            ...
INDIAN’S ARE #1!                            Paid                                           Top	  3	  markets              ...
The Bad Boys                       Non-­‐paid                                          Top	  3	  markets                  ...
StillListening to    CDs?               11
In	  past	  30	  days:                                                                            17%                     ...
India - Ready for Digital Transformation                                         Purchased	  a	  music	  CD	              ...
Music Apps             14
26%	  Downloaded	  music	  apps	  to	  mobile	   phones	  /	  tablets	  in	  the	  past	  30	  days                       ...
Downloading	  music	  apps	  popular	  in	  Asia	  and	  Middle	  East/AfricaDownloaded	  music	  apps	  in	  the	  past	 ...
India is #1 Music App Market in Asia (twice global avg)Downloaded	  music	  apps	  in	  the	  past	  30	  days      India ...
Bands and  Fans            18
In past 12 months:                                                                           36%	  (43%)Went	  to	  a	  co...
In	  past	  12	  months:28%	  (39%)Purchased	  arLsts/bands	  merchandise  AcLviLes	  done	  in	  the	  past	  12	  months...
MusicDiscovery            21
Traditional channels cannot be neglected                   Top	  10	  sources	  of	  knowing	  new	  music                ...
WORD OF MOUTH                   Top	  10	  sources	  of	  knowing	  live	  music	  performance	  have	  aYended	  recently...
How they  listento music           24
In India, Mobile Matters! Device	  use	  most	  oZen	  to	  listen	  to	  music                                         Ra...
For	  more	  informa;on	  on	  how	  to	  get	  hold	  of	  even	  more	  informa;on	                                     ...
What Happened at:                           MUSIC                          MATTERSwww.allthatmatters.asia                 ...
“Much
 like
 TED
 meets
 south
 by
 southwest,
 
 it’s
  the
 only
 conference
 of
 it’s
 kind
 -
 a
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 for
  anyone
 in
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Music Matters India Consumer Research by Ipsos

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The Indian section of a global study of the music consumption habits of almost 20,000 16-64's in 26 countries in 2012. www.allthatmatters.asia

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Music Matters India Consumer Research by Ipsos

  1. 1. INDIA MATTERSConnected Music Matters 2012
  2. 2. How we did it • Online  survey • Conducted  in  April  2012 • People  aged  16  –  64* • Total  19,714  interviews  achieved   • 26  markets  around  the  world*  Aged  18-­‐64  in  the  USA  and  Canada
  3. 3. Sharing music 3
  4. 4. In  past  30  days: 52%  Listened  to/watched  music  or  music   videos  on  social  networking  sites 31%  Posted/shared  music  or  music  videos   on  social  networking  sitesAcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  5. 5. La;n  America  -­‐  music  prevails  on  social  networking North  America LATAM Europe APAC Middle  East/Africa 69% 51% 54% 51% 50% 42% 41% 35% 22% 16% Listened  to/watched  music  or  music  videos  on   Posted/shared  music  or  music  videos  on  social   social  networking  sites networking  sitesAcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 5
  6. 6. APAC - Connected Indians and Indonesians Listened  to/watched  music  or  music  videos  on   Posted/shared  music  or  music  videos  on  social   social  networking  sites networking  sites Global 52% Global 31% APAC 51% APAC 35% Indonesia 69% India 53% India 59% Indonesia 49% HongKong 56% HongKong 44% Singapore 54% China 41% China 52% Singapore 32% Australia 48% South  Korea 29%South  Korea 42% Australia 20% Japan 28% Japan 8%AcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 6
  7. 7. Who’sPaying? 7
  8. 8. In  past  30  days: Paid Non-­‐paid 14% Paid  to  do wnload   a  music  trac k 1t3% Paid  s rea 41% ming   Free  streaming   services services 9o% Paid  to  d w 32% nload  a   whole  digital  a Do wnloaded   lbum without  paying AcLviLes  done  in  the  past  30  days         Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  9. 9. INDIAN’S ARE #1! Paid Top  3  markets 14% Paid  to  download   India South  Korea Indonesia 30% 24% 20% a  music  track 13% Paid  streaming   India Mexico Indonesia 38% 23% 22% services 9% Paid  to  download  a   India Indonesia Turkey 30% 18% 17% whole  digital  albumAcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  10. 10. The Bad Boys Non-­‐paid Top  3  markets 41% Brazil Mexico Argen;na,   Free  streaming   65% 63% Turkey services 61% 32% Indonesia China India Downloaded   70% 63% 59% without  paying Free  streaming  is  popular  in  La;n  America;   Free  downloading  is  much  preferred  in  AsiaAcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  11. 11. StillListening to CDs? 11
  12. 12. In  past  30  days: 17% Purchased  a  music  CD  in  a   physical  store12% Purchased  a  music  CD  via   internet AcLviLes  done  in  the  past  30  days         Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  13. 13. India - Ready for Digital Transformation Purchased  a  music  CD   Purchased  a  music  CD   in  a  physical  store via  internet Global 17% Global 12% APAC 19% APAC 16% India 39% India 40% Indonesia 27% China 17% China 19% Indonesia 15% HongKong 18% South  Korea 13% Singapore 16% HongKong 12% Australia 14% Singapore 12%South  Korea 14% Japan 9% Japan 8% Australia 8% AcLviLes  done  in  the  past  30  days         Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 13
  14. 14. Music Apps 14
  15. 15. 26%  Downloaded  music  apps  to  mobile   phones  /  tablets  in  the  past  30  days AcLviLes  done  in  the  past  30  days Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  16. 16. Downloading  music  apps  popular  in  Asia  and  Middle  East/AfricaDownloaded  music  apps  in  the  past  30  days 35% 35% 33% 17% 13% North  America LATAM Europe APAC Middle  East/  AfricaAcLviLes  done  in  the  past  30  days        Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 16
  17. 17. India is #1 Music App Market in Asia (twice global avg)Downloaded  music  apps  in  the  past  30  days India (53%) Global Indonesia (26%) (52%) China (46%) South  Korea (39%) Hong  Kong (38%) 17
  18. 18. Bands and Fans 18
  19. 19. In past 12 months: 36%  (43%)Went  to  a  concert 31%  (40%)Went  to  a  music  fesLvalAcLviLes  done  in  the  past  12  months       ( ) India %Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012
  20. 20. In  past  12  months:28%  (39%)Purchased  arLsts/bands  merchandise AcLviLes  done  in  the  past  12  months       Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 ( ) India % 20
  21. 21. MusicDiscovery 21
  22. 22. Traditional channels cannot be neglected Top  10  sources  of  knowing  new  music Radio  programme 35% 42% TV  programme 33% 47% Social  networking  sites 32% 46% Told  by  friends/family 31% 38% Radio  advertisement 27% Global 41% India TV  advertisement 26% 46% Internet  advertisement 24% 41% Movie  theme  music 24% 40% Magazines/newspapers 22% 42% Official  websites  of  artists/bands 19% 31%How  did  you  find  out  about  new  music  last  Lme    Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 22
  23. 23. WORD OF MOUTH Top  10  sources  of  knowing  live  music  performance  have  aYended  recently Told  by  friends/family 17% 26% Posters/billboards  of  artists/bands 13% 23% Social  networking  sites   12% 25% Magazines/newspapers 12% 27% Global TV  programme 11% India 24% Official  websites  of  artists/bands 11% 27% Internet  advertisement 11% 24% TV  advertisement 11% 24% Radio  advertisement 11% 18% Radio  programme 11% 22%How  did  you  find  out  about  the  recent  live  music  performance  have  aSended      Source:  Ipsos  Global  @dvisor:  Music  MaSers  2012 23
  24. 24. How they listento music 24
  25. 25. In India, Mobile Matters! Device  use  most  oZen  to  listen  to  music Radio 28% 5% Desktop/laptop  computer 25% 26% Global India Mobile  phone 17% 34% MP3  player 12% 17% CD  player 6% 4% TV 6% 7% Tablet  PC 2% 4%Device  use  most  ogen  to  listen  to  musicSource:  Ipsos  Global  @dvisor:  Music  MaSers  2012 25
  26. 26. For  more  informa;on  on  how  to  get  hold  of  even  more  informa;on   please  contact: jasper@branded.asia @HKJaps
  27. 27. What Happened at: MUSIC MATTERSwww.allthatmatters.asia © Branded Limited
  28. 28. “Much
  29. 29.  like
  30. 30.  TED
  31. 31.  meets
  32. 32.  south
  33. 33.  by
  34. 34.  southwest,
  35. 35.  
  36. 36.  it’s
  37. 37.   the
  38. 38.  only
  39. 39.  conference
  40. 40.  of
  41. 41.  it’s
  42. 42.  kind
  43. 43.  -
  44. 44.  a
  45. 45.  place
  46. 46.  for
  47. 47.   anyone
  48. 48.  in
  49. 49.  the
  50. 50.  music
  51. 51.  industry
  52. 52.  to
  53. 53.  share
  54. 54.  ideas” Jason
  55. 55.  Mraz
  56. 56. shortlisted as: “Asia’s Best Large Scale Event” at the Asian Conference Awards 2012© Branded Limited
  57. 57. All That Matters in Music More In just seven years Music Matters has uniquely succeeded in creating a global platform for the Asia Pacific region’s music industry and has featured: – Over 8,000 Participants from Around the World – 750+ Leading Speakers – Hundreds of Bands Thousands of Fans – 400+ Official Media Partners – 100+ Industry Associations – Localised Events in Mumbai, India and Hong Kong• In 2011 we also launched Digital Matters, relocated to Singapore and created history• We are now Asia’s destination for the world’s digital and live entertainment businesswww.allthatmatters.asia © Branded Limited
  58. 58. 2012 RESULTSCONFERENCE:• Over 1,200 Participants from – 30 Countries 397 Companies – 169 Speakers – 85 Media Partners/Industry Associations – 100 Journalists – Nokia AboveBeyond Pool Party• Trended on TwitterMUSIC MATTERS LIVE FESTIVAL:• 42 bands from 15 countries• Thousands of Fans• 60,000 Facebook Likes• Broadcast Live on YouTube/Over 100,000 live views• 7,000 App Downloads/16,000 Song PlaysUS$ 3,500,000+ MEDIA VALUE – (source Fulford PR) www.allthatmatters.asia © Branded Limited
  59. 59. 2012 KEYNOTE SPEAKERS
  60. 60. “It was a great event that gave “I want to thank you again for ame additional insight to the wonderful experience and for directingAsian music markets.” my attention to Asia. Im very excited Troy Carter, Manager Lady Gaga about the region and Im now exploring CEO and Founder, Atom Factory the possibilities there.” Bob Ezrin, Producer
  61. 61. Music Matters is renowned for producing artist performancesduring the main conference and 2012 was no exception with nofewer than NINE amazing artists on the conference mainstage.
  62. 62. Technology WHO WAS Other Publisher Music WHO? Movie Gaming Others CEO/PresAdverLsing Australia Broadcast N.America Singapore Gen.Ent Snr.  Mgr/VP MD/Director/SVP BY INDUSTRY Europe Greater  China Korea SENIORITY SE  Asia Japan India BY COUNTRY
  63. 63. NETWORKING Our famous evening networking events and parties continued in 2012. MATTERS Opening night began with cocktails, sponsored by Getty Images, followed by our annual Hard Rock Party with special acoustic performances from Midnight Youth (New Zealand) and Dustin McGehee (USA). Singapore Music Society and e2i hosted the Singapore Matters cocktails, after which everyone gathered poolside at the hotel, bringing attendees together for a spectacular Nokia presents Above Beyond at the Music Matters Pool Party (see over). Viki sponsored the openingSamsung hosted a high level luncheon on the first day of Digital Matters night of three amazing nights of live music during the festival, Music Matters Live.The YouTube Music team hosted an exclusive and intimate lunch for Trace TV partnered with Bacardi to say thanks to all attendees with closingentertainment leaders from across the world. cocktails on the final day.PRS WIPO Co-hosted a lunch for attendees of the WIPO Music MattersForum.CIMA hosted the Canadian International VIP lunch where members of the PartiesCanadian delegation presented to a select group of attendees, made newcontacts and exchanged information. Lunches
  64. 64. WORKSHOPS ROUNDTABLES I ALLTHATMATTERS.ASIA
  65. 65. Broadcast LIVE on YouTube over three nights, over 6,000 fans attended the Music MattersLive festival which featured 42 bands from around the world. Celebrating the explosive global K-Pop phenomenon, and with the support of KOCCA, we produced a “K-Pop Night Out”showcase as the opening of the festival introducing eight acts including Cube Entertainment’srookie boy band, BTOB alongside big-names such as Drunken Tiger T, DJ Clazzi, Bizzy andM.I.B.Other bands from around the world included Kate Miller Heidke and Pandorum (Aus); USS,Manafest and Peter Katz (Can); Gary Nock (UK); White+ (China); Tara Priya (USA); 9 Maps(Hong Kong); Nidji and Aftermiles (Indo); Early Rise (Israel) and Lab the Rat (Mal). Therewere also performances from eleven Singaporean independent artists and bands such as SIXX,Inch Chua and The Great Spy Experiment.
  66. 66. BROADCAST LIVE ON YOUTUBE OVER THREE NIGHTS
  67. 67. presents600 guests ranging from conference attendees, media and ofcourse fans spent a number of hours in a beautiful, poolsidesetting, listening and dancing to tunes played by world renownedDJ Tony McGuiness. Watch the AWESOME video of the party here: http://tiny.cc/kropgw
  68. 68. MENTORING MATTERS Music Matters worked with government agency e2i and the Singapore Music Society to donate US$ 50,000 worth of complimentary passes to local Singaporean artists to attend the conference and meet the “Gods” of the industrywww.allthatmatters.asia © Branded Limited
  69. 69. SOCIAL NETWORKING MATTERS The c o phen mbined s o o down menal. O cial impa loads ur “Li ct o f and # ve” F D mm1 aceb igital and A lan ook p dmar 2 wa s tren age g Music Ma k ach rew t tenab le ie ding acros o 60, ters and Mmess d them to vement o s Twi 000 l ikes, usic Matt ages f tter A from connect w 2012 was sia P our A pp ha ers L ive th the b ith th the M acific s now is yea ands e ban usic . , mus ic vid ds pl Matte had m r was a eos, ying at th rs Live ore th an 7, photo e l i ve Face 000 s, co festiv book mpet www .face itions al. Featu Page wh book and l re s o ich e .com ots m f the ngag /mus ore … page ed fa icma . includ ns an ttersl ed d ive 60,000
  70. 70. © Branded Limited
  71. 71. With 23 Media Partners and 60 Association/Industry Partners, the event generated over US$ 3,500,000 in global media value (Source: Fulford PR)
  72. 72. WINNERS:“BEST TRADE SHOW”Singapore Experience Awards 2012
  73. 73. www.musicmattersconnects.com
  74. 74. , SingaporeMay 21-25 2013 ALLTHATMATTERS.ASIA
  75. 75. Branded Limited• Branded owns Music Matters• Branded markets produces events by with and for the Asian media entertainment industry• In 2001 Jasper Donat and Michael Denmark co-founded Branded, a leading Asian media entertainment event marketing agency, partnering brands with a number of the world’s leading entertainment attractions including Walking With Dinosaurs, the Rolling Stones, Jason Mraz, Coco Lee, Black Eyed Peas, House of Dancing Water, Jamie Cullum, We Will Rock You, James Blunt, ARTHK, Chicago the Musical, Cirque du Soleil and even Barney the Dinosaur• Branded also specialise in the new technology and media B2B space working with clients such as CASBAA Haymarket Publishing• Branded was voted Top 10 Event Marketing Agency in Marketing Magazine• Contact us: Programme Enquiries: kelly.yau@branded.asia Sponsorship Partnership Enquiries: douglas@branded.asia Production Enquiries: natalie@branded.asia Band Applications (Festival): sammy@branded.asia

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