Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Social Media for Artists
1.
2. POST Method
• People: Who do you want to reach?
• Objectives: What do you want to
happen?
• Strategy: What do you offer?
• Technology: What tools do you need
to execute your strategy and reach
your objectives?
3. Think big.
The Internet makes
the world flat.
Everyone is on your
level. If you want to
get in touch with
someone, do.
5. Communicate.
Take part in conversations, join relevant
groups, answer when people get in
touch. Use hashtags and @ replies.
6. EDIT.
Is it ready?
Is it right?
Does it help you meet your objectives?
7. MAKE MORE.
You’re an artist, not a marketer.
The important thing is to make work.
Remember your objectives,
and go after those.
8. How-To
• Run through a POST exercise
• Create a personal site as a professional hub
• Create or modify relevant social accounts
• Make stuff
• Say something about it online
• Win
10. Oh, and…
Kickstarter
• Creative projects only
• Campaigns up to 60 days
• All or nothing
• Larger network
• Much attention
• Sense of urgency
• 56% campaigns fail
• $5,000 average campaign
Kickstarter.com
IndieGoGo
• Any kind of project
• Campaigns up to 60 days
• Get what you can get
• Smaller network
• Not as much attention
• Not as much sense of urgency
• 80% campaigns fail
• $3,700 average campaign
Indiegogo.com
Editor's Notes
I’m friends with David Yow, and Philip Toledano on Facebook
rejection
Don’t pimp.
Think about what you’re putting out. Edit yourself too. Why are you showing this to me?
In service of making more, automate where you can. Most channels can connect to each other in some way.