How to Sell a
Home in the
Jason Cohen Pittsburgh
Expert Real Estate Investor
Selling a House
During the Winter
Since we just got out of something
called a polar vortex here, we at
Jason Cohen Pittsburgh decided
that this was the optimal time to
discuss strategies to sell a home
in the winter.
Not -8˚, 20 MPH winds, lingering snow on the
ground winter we just experienced, but winter in
It’s difficult to sell a house in the
winter. There’s less daylight, it’s
cold, icy, and generally unpleasant
to be driving around, checking out
Keep the heat up.
you’re not living there, so it’s tempting
to try to save money on the gas bill, but it’s
You don’t want to scare potential buyers away
with chilly indoor air.
Make them feel like it’s not winter. Make them
feel like it’s a great place to live.
Get rid of the snow.
property has to be accessible and safe
for potential buyers to get to your home.
Additionally, after the holidays, snow loses its
magic. It’s no longer a winter wonderland – it’s
So, when you want to sell a home in the
winter, keep up with shoveling. Make the
house stand out, even if it’s in what appears
to be bleak tundra. Lack of snow also boosts
Make it as bright as possible.
is often dark and dreary. Don’t let your
house be that way, too. Liberate it from the
drab gray of winter.
Be sure that all the lighting in your home is
cleaned, so the lights can gleam as brightly as
Even just replace 40-watt light bulbs with 75watt versions.
Make it seem warm.
necessarily lived in — get rid of your
personal family stuff that may alienate
potential buyers and make it difficult for them
to see themselves living there — but cozy.
Simple things like putting a throw on the
couch shows that it’s a cozy place during the
Keep the windows clean.
only does this enable the natural light to
shine through, it also enhances the appeal of
Grime could easily be mistaken for old. Dirt
shows on a clear surface more visibly than on
And, you don’t want to give the impression
that anything in the house is unkempt.
Emphasize convenience during
your home on a snow emergency route?
What about a bus line?
Any civic amenities during winter will help sell
a house during winter.
inviting scents to entice buyers. Use
warming scents that are appropriate to and
associated with the season.
When you sell a home in the winter, spray
fragrances infused with cinnamon, like apple
pie and pumpkin.
Obviously, don’t overdo it. Use it sparingly –
the point it not to make potential buyers think
they are moving into a bakery.
a difficult task to sell a house in the winter.
You can’t compete with a polar vortex. But, at
Jason Cohen Pittsburgh, we know how to
make every effort to make a property shine
even in the chilly, bleak, dark, snowy days of
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