An overview about social news and bookmarking process, tools, and how it can be used as a tool for content promotion. Janette Toral gave this presentation during the DigitalFilipino Club (http://digitalfilipinoclub.blogspot.com) webinar last March 2010 and at the Lopezlink (http://www.lopezlink.ph) webinar last August 26, 2010.

1. Social
News
&
Bookmarking
101
Jane6e
Toral
h6p://digg.com/digitalfilipino
h6p://delicious.com/digitalfilipino
h6p://www.stumbleupon.com/stumbler/
digitalfilipino/
h6p://www.reddit.com/user/jane6etoral

2. Social
News
&
Bookmarking
101
• Social
News
– Sites
that
allows
users
to
submit
and
vote
on
content
from
around
the
Internet.
• Social
Bookmarking
– Allow
users
to
collect
and
store
interesGng
links.
(counts
number
of
Gmes
link
has
been
stored
/
interpreted
as
votes).

3. h"p://digg.com

4. h"p://delicious.com

5. h"p://stumbleupon.com

6. h"p://reddit.com

7. How
to
use
social
news
and
bookmarking
for
business
• Headlines
– Write
a
great
one.
– Easy
to
digest,
entertaining,
and
valuable.
– Not
misleading.
• Target
the
linkeraG.
– People
who
link
to
content
they
found
to
be
interesGng.
• Submission
– 22
hours
before
you
want
it
to
be
popular.

8. How
to
use
social
news
and
bookmarking
for
business
• Content
• Know
your
target
– Lists
– Digg
• Top
x
best
• tech
/
news
• Top
x
types
of
x
• SEO
value
• The
x
worst
– Delicious
• The
x
geekiest
(expensive,
• Content
based
cheap)
• Author
/
writer
– Breaking
news
– StumbleUpon
– Controversy
• Content
based
– Games
• Sustained
traffic
– Videos
– Photos

9. lists
breaking
news

10. controversy

11. Social
news
and
bookmarking
eGque6e
• Submit
in
moderaGon.
Do
not
flood
your
community.
• Submit
and
Vote
for
other
content
too.
Not
only
your
own.

12. Social
news
and
bookmarking
Gps
• Build
a
credible
profile.
• Add
voGng
badges
or
links
to
your
content.
• Be
familiar
with
the
site’s
culture
before
submi^ng
content.

13. Thank
you!
h6p://www.searchprofileindex.com
h6p://www.e-­‐commercephilippines.com