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RideSmart Chicago
   Data Driven Transit




        Carl Duffield
   Interaction Designer - Fuzzy Math
👤
The Basics.
Interaction Designer at Fuzzy Math.
Graduated from the HCI program in June.


Data nerd.
Fan of random facts.
Man of many talents.
📈   +       +   💻
    The Idea.
“   To leverage and build upon previous data
    visualization work, to create a holistic
    “dashboard” visualizing CTA train data
    (e.g. arrival times, recent crimes, delays,
    etc.) for riders.
📈   +       +   💻
    The Data.
Available Data

City of Chicago
Data Portal
happen on the ‘L’?                                                                                 New Year’s Day
                                                                                                                                                                                                                  Looking at how many crimes happen per
                                                                                                                                                                                                                  day on CTA trains throughout 2011

 When does crime happen on the CTA?                                                                                                                                                                                                                                                                              “Snowmageddon” Starts
                                                                                                                                                                                                                                                                                                                 January 31, 2011
 Taking a closer look at the top crimes on CTA trains
 and when they happen from 2001 through 2011                                                                                                                                                                      Number of crimes per day



12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM   12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM   12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM
                                                                                                                                                                                                                  0
                                                                                                                                                                                                               12 AM       3 AM   6 AM   9 AM
                                                                                                                                                                                                                                             8   11:30 AM   2 PM
                                                                                                                                                                                                                                                                        15+
                                                                                                                                                                                                                                                                       5 PM   8 PM   11 PM




  Theft                                                                Robbery                                                             Battery                                                               Criminal Damage
  51% of all crimes on CTA trains                                      13% of all crimes on CTA trains                                     10% of all crimes on CTA trains                                       7% of all crimes on CTA trains                                                                    Cubs vs Cardinals
                                                                                                                                                                                                                  January through June                                                                             May 11, 2011
                                                                                                                                                                                                                  Average of four crimes per
                                                                                                                                                                                                                  day on CTA trains

12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM   12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM   12 AM   3 AM   6 AM   9 AM   11:30 AM   2 PM   5 PM   8 PM   11 PM   12 AM       3 AM   6 AM   9 AM    11:30 AM   2 PM       5 PM   8 PM   11 PM




                                                                                                                                                                                                                  July through December
                                                                                                                                                                                                                  Average of seven crimes per
                                                                                                                                                                                                                  day on CTA trains
                                                                                                                                                                                                                                                                                                                      Bears Game (Away)
                                                                                                                                                                                                                                                                                                                      August 22, 2011

  Narcotics                                                           Deceptive Practice                                                    Sex Offense                                                          Assault
  7% of all crimes on CTA trains                                      4% of all crimes on CTA trains                                        2% of all crimes on CTA trains                                       2% of all crimes on CTA trains




                                                                                                                                                                                                                            Source City Of Chicago Data Portal

                                                                                                                                                                                                                  Breakdown of how often crimes are
                                                                                                                                                                                                                  happening throughout the week
                                                                                                                                                                                                                  400



        Previous Work                                                                                                                                                                                             300
                                                                                                                                                                                                                                                                                                                      Highest
                                                                                                                                                                                                                  200                                                                                                 16 crimes reported
                                                                                                                                                                                                                                                                                                                      October 14, 2011


        Crimes on CTA trains
                                                                                                                                                                                                                  100


                                                                                                                                                                                                                       0
                                                                                                                                                                                                                             Su M        T       W R               F      S                  Christmas Eve Eve
                                                                                                                                                                                                                                                                                             December 23, 2011
                                                                                                                                                                                                                                                                                                                  Black Friday
                                                                                                                                                                                                                                                                                                                  November 25, 2011
Previous Work

Crimes on CTA trains - 10 years
📈   +      +   💻
    The CTA.
CTA CONNECTIONS




                  TrainTracker
                  Bus Tracker
                  API
📈   +     +     💻
The delivery.
“   To leverage and build upon previous data
    visualization work, to create a holistic
    “dashboard” visualizing CTA train data
    (e.g. arrival times, recent crimes, delays,
    etc.) for riders.
🕪
The Process.
1         2        3        4

Ideation   Survey   Wires   visuals
1   Ideation




                               Needs.
                               Wants.
               The Yes! Game   Nice to Haves.
2              Survey




                                                                                                                                                                                                                           Wufoo
      Frequency             Transfer?              To Bus?               Arrival                                                                                         Comments
3-5 rides/week        Yes                    No                                     2                     1-2 Rides                       3 I think station safety and crime information (especially late night L
10+ rides/week        Yes                    Yes                                    3                     3-5 Rides                       2 rides) should be a higher priority. Luckily there's the "guardian




                                                                                                                                                                                                                    Curve Ball
                                                                                                                                            angels" organization which has helped me feel safer in the past.
3-5 rides/week        No                     Yes                                    3                     10+ Rides                       8
                                                                                                                                            But much more can be done. It would be nice to have a safe and
10+ rides/week        Yes                    No                                     4                                                       clean subway system like Toronto, Canada or even Washington
10+ rides/week        No                     No                                     3                                                       D.C. Our current L system could deter Chicago tourists, scarring
1-2 rides/week        Yes                    No                                     3                                                       their view of our beautiful city. Also, a dashboard update of train
10+ rides/week        Yes                    Yes                                    3                                                       location and arrival times would be FANTASTIC.
1-2 rides/week        Yes                    No                                     3
10+ rides/week        Yes                    No                                     2                                                         Sounds exciting!
1-2 rides/week        No                     No                                     2
10+ rides/week        Yes                    No                                     3




                                                                                                                                Analysis
10+ rides/week        Yes                    No                                     3
10+ rides/week        No                     No                                     3
                                                                    2.84615384615385
   # Passengers         Train Location        Friend Location          Safety/Crime     Food Nearby            Weather       Open Seats
                  3                      2                      2                   4                 1                  2                4                                                       Not at all = 1
                  3                      4                      2                   3                 1                  3                2                                                     Somewhat = 2
                  4                      4                      1                   1                 1                  3                3                                                      Important = 3
                  2                      4                      2                   4                 2                  4                4                                                 Very Important = 4
                  2                      3                      1                   3                 3                  1                2
📈   +       +

    The Idea.
📈   +       +   📱
    The Idea.
3   Wires




Keep it simple.
4   Visuals




Rinse.
Lather.
Repeat.
📱
The Results.
RideSmart Chicago



Simple.
Helpful.
Gestural.
Personal.
Home Screen
Simple tap and go options for users. Riders can choose
a station themselves, have the application find the
nearest one, view their saved stations, or adjust their
settings, all from the home screen.
Choose a Line
Simply tap a line to see all the stations on
that line. To change train lines, swipe from
left to right to see the “Choose a line” screen
again.
Choose a station
While choosing a station riders can see
exactly where the trains are and which
directions they are heading. Choosing a
station is as simple as tapping the one they
want. Update train locations by pulling and
releasing the top bar.


Rotating the phone 90º quickly changes the
route direction eliminating the need to scroll
through the entire list of stations.
Choose a station
Swiping from right to left on a station brings
up a contextual menu for riders. From the
menu they can find friends on the train at
that station, look for other transit options
nearby (e.g. buses arriving or departing
soon), save that station, or set an alarm when
they arrive at that station.
Share with Friends
From the station contextual menu, selecting
the first item allows riders to share their
location on the train with friends, and also
see where their friends are at on the train.


Riders can choose the car they are entering
or on, and then on the next screen choose
where in the car they are at. At the top
riders can see which friend is in the train car,
and where they are at.
Station Information
Once riders choose a station, they can see
the station name, when the train will arrive
at that location, and recent crime
information. Again, rotating the phone 90
degrees will change the direction for riders,
or they can simply tap the icon next to the
station information.


Riders by default will see crime data for that
station for the last week. Swiping from left to
right on the Crimes bar, changes the data
view allowing riders to see a crime summary
over the last month. Other data such as how
often trains are delayed or on time at the
station could also be visualized.
I’m not the only one.




     Chicago Tribune    Greater Good
📈   +   +   📱   =
📈   +   +   📱   =   data driven transit.
Thank you!



      
 @carljduffield

  @Fuzzymath

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RideSmart Chicago by Carl Duffield

  • 1. RideSmart Chicago Data Driven Transit Carl Duffield Interaction Designer - Fuzzy Math
  • 3. Interaction Designer at Fuzzy Math. Graduated from the HCI program in June. Data nerd. Fan of random facts. Man of many talents.
  • 4. 📈 + + 💻 The Idea.
  • 5. To leverage and build upon previous data visualization work, to create a holistic “dashboard” visualizing CTA train data (e.g. arrival times, recent crimes, delays, etc.) for riders.
  • 6. 📈 + + 💻 The Data.
  • 7. Available Data City of Chicago Data Portal
  • 8. happen on the ‘L’? New Year’s Day Looking at how many crimes happen per day on CTA trains throughout 2011 When does crime happen on the CTA? “Snowmageddon” Starts January 31, 2011 Taking a closer look at the top crimes on CTA trains and when they happen from 2001 through 2011 Number of crimes per day 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 0 12 AM 3 AM 6 AM 9 AM 8 11:30 AM 2 PM 15+ 5 PM 8 PM 11 PM Theft Robbery Battery Criminal Damage 51% of all crimes on CTA trains 13% of all crimes on CTA trains 10% of all crimes on CTA trains 7% of all crimes on CTA trains Cubs vs Cardinals January through June May 11, 2011 Average of four crimes per day on CTA trains 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM 12 AM 3 AM 6 AM 9 AM 11:30 AM 2 PM 5 PM 8 PM 11 PM July through December Average of seven crimes per day on CTA trains Bears Game (Away) August 22, 2011 Narcotics Deceptive Practice Sex Offense Assault 7% of all crimes on CTA trains 4% of all crimes on CTA trains 2% of all crimes on CTA trains 2% of all crimes on CTA trains Source City Of Chicago Data Portal Breakdown of how often crimes are happening throughout the week 400 Previous Work 300 Highest 200 16 crimes reported October 14, 2011 Crimes on CTA trains 100 0 Su M T W R F S Christmas Eve Eve December 23, 2011 Black Friday November 25, 2011
  • 9. Previous Work Crimes on CTA trains - 10 years
  • 10. 📈 + + 💻 The CTA.
  • 11. CTA CONNECTIONS TrainTracker Bus Tracker API
  • 12. 📈 + + 💻 The delivery.
  • 13. To leverage and build upon previous data visualization work, to create a holistic “dashboard” visualizing CTA train data (e.g. arrival times, recent crimes, delays, etc.) for riders.
  • 15. 1 2 3 4 Ideation Survey Wires visuals
  • 16. 1 Ideation Needs. Wants. The Yes! Game Nice to Haves.
  • 17. 2 Survey Wufoo Frequency Transfer? To Bus? Arrival Comments 3-5 rides/week Yes No 2 1-2 Rides 3 I think station safety and crime information (especially late night L 10+ rides/week Yes Yes 3 3-5 Rides 2 rides) should be a higher priority. Luckily there's the "guardian Curve Ball angels" organization which has helped me feel safer in the past. 3-5 rides/week No Yes 3 10+ Rides 8 But much more can be done. It would be nice to have a safe and 10+ rides/week Yes No 4 clean subway system like Toronto, Canada or even Washington 10+ rides/week No No 3 D.C. Our current L system could deter Chicago tourists, scarring 1-2 rides/week Yes No 3 their view of our beautiful city. Also, a dashboard update of train 10+ rides/week Yes Yes 3 location and arrival times would be FANTASTIC. 1-2 rides/week Yes No 3 10+ rides/week Yes No 2 Sounds exciting! 1-2 rides/week No No 2 10+ rides/week Yes No 3 Analysis 10+ rides/week Yes No 3 10+ rides/week No No 3 2.84615384615385 # Passengers Train Location Friend Location Safety/Crime Food Nearby Weather Open Seats 3 2 2 4 1 2 4 Not at all = 1 3 4 2 3 1 3 2 Somewhat = 2 4 4 1 1 1 3 3 Important = 3 2 4 2 4 2 4 4 Very Important = 4 2 3 1 3 3 1 2
  • 18. 📈 + + The Idea.
  • 19. 📈 + + 📱 The Idea.
  • 20. 3 Wires Keep it simple.
  • 21. 4 Visuals Rinse. Lather. Repeat.
  • 24. Home Screen Simple tap and go options for users. Riders can choose a station themselves, have the application find the nearest one, view their saved stations, or adjust their settings, all from the home screen.
  • 25. Choose a Line Simply tap a line to see all the stations on that line. To change train lines, swipe from left to right to see the “Choose a line” screen again.
  • 26. Choose a station While choosing a station riders can see exactly where the trains are and which directions they are heading. Choosing a station is as simple as tapping the one they want. Update train locations by pulling and releasing the top bar. Rotating the phone 90º quickly changes the route direction eliminating the need to scroll through the entire list of stations.
  • 27. Choose a station Swiping from right to left on a station brings up a contextual menu for riders. From the menu they can find friends on the train at that station, look for other transit options nearby (e.g. buses arriving or departing soon), save that station, or set an alarm when they arrive at that station.
  • 28. Share with Friends From the station contextual menu, selecting the first item allows riders to share their location on the train with friends, and also see where their friends are at on the train. Riders can choose the car they are entering or on, and then on the next screen choose where in the car they are at. At the top riders can see which friend is in the train car, and where they are at.
  • 29. Station Information Once riders choose a station, they can see the station name, when the train will arrive at that location, and recent crime information. Again, rotating the phone 90 degrees will change the direction for riders, or they can simply tap the icon next to the station information. Riders by default will see crime data for that station for the last week. Swiping from left to right on the Crimes bar, changes the data view allowing riders to see a crime summary over the last month. Other data such as how often trains are delayed or on time at the station could also be visualized.
  • 30. I’m not the only one. Chicago Tribune Greater Good
  • 31. 📈 + + 📱 =
  • 32. 📈 + + 📱 = data driven transit.
  • 33. Thank you!  @carljduffield @Fuzzymath