Digital Media is at the cusp where the only way to survival is to develop the content that helps you get attention, connect and engage with the audience. This presentation done during Communique 13 organized by Symbiosis Institute of Telecom Management in Pune, India, I have tried to help gauge the potential, the pointers and the process of tapping the opportunity.

1. Digital Thinking
For Content Publishers

2. 20101990
Long ago, people danced at concerts
Now, they video shoot, click,
broadcast, tweet and share

3. Apple WWDC 2013
Erstwhile, conference was meant to be for learning.
Now, it’s about listening, clicking, tweeting, blogging and sharing.
Apple get approx $350 million
worth of Media for FREE

4. Sagarika’s canards on CNN-IBN
http://storify.com/UtsavMitra/sagarika-s-canards-on-cnn-ibn-our-email-trail-and

5. The family that tabs, plays and
computes

6. Morning
Inthe
Office
Inside
theCar
Returning
Home
Home
Dinner
Gettingin
theCar
Night
Persona
l

7. So, What is your take from this?

8. You need to define the new rules
of
CUSTOMER ENGAGEMENT

9. In the era of Broadbanding:
Stop thinking linear
Start thinking exponential

10. Think of discovering the
goldmine and leapfrog the usual

11. The New Currency of our world:
Engagement, Attention and Big Data

12. Don’t Break the Trust

13. India has the unique opportunity to
pioneer the future of digital media

14. Even if you are caught up in day to day
Pursue the way to transform your
business

15. How to model the business for
digital edge?

16. - Digital thinking is an approach and a worldview.
- Explore the impact of the digital in our society, culture and
economy.
- The building blocks to help deal with the personalization in
the massive crowd.
- Identify the ethos and your value system.
- The way medium can become personal, social, integrated and
participative.
- Personify the content and realizing what problem you are
solving.
- Can you help people live easy, simple and fun way?
- Making our world a more open, social, and sustainable place.
Digital Thinking is

17. Digital Content Model Canvas
www.businessmodelgeneration.com
Cost structure Revenue streams
Key resources Channels
Key
activities
Key
partners
Value
proposition
Costumer
relationship
s
Costumer
segments

18. The ability to craft the container in a way that allows the consumer to connect not only with emotion, but
with something deeper in themselves, with those around them and with the creator, even if that creator is
an entity, is where so much of the power lies.
When I read a book, listen to music, experience art or movies, movements, products, services or ventures, I
often find myself silently asking…
“Can I feel the maker’s soul through their voice?”
Because people don’t buy inventions, creations or messages. They don’t buy technology. They don’t buy
products and services, archetypes or frameworks.
They buy the craft. The connection. The emotion. The promise. The essence. The soul. The voice. They buy
what those things do to and for them.
They buy the yearning to feel more of what that “thing” lets them feel. And that’s not just about the nuts
and bolts of what you make, but how you create the experience of connection and consumption.
So, when you’re wondering “who am I?” maybe the better question question to ask is…
How can I create an experience that allows others to feel my soul through my work? And in doing so, feel
their own?
And, then…
Will I?

19. A digital thinker, idea-creator and innovation specialist. He
relish the vision of creating a collaborative and
participatory platform that would help enrich the lives of
people.
Ishwar Jha
Entrepreneur, Online Media
Specialist, Technology Innovator,
Speaker & Blogger
http://in.linkedin.com/in/ishwarjha/
www.ishwarjha.com
M: +91-9819335578
Email: Ishwar.jha@appetals.com