SAP BRIM For Airport
Innovating on Business Models
Isabelle ROUSSIN
© 2013 SAP AG. All rights reserved. 2
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced or...
© 2013 SAP AG. All rights reserved. 3
Market Drivers Solution Overview Scenarios Benefits
What are the Main
Challenges Inf...
© 2013 SAP AG. All rights reserved. 4
Market Drivers Solution Overview Scenarios Benefits
30%
Escalating oil prices trigge...
© 2013 SAP AG. All rights reserved. 5
Market Drivers Solution Overview Scenarios Benefits
… Driving Needs for Non Aeronaut...
© 2013 SAP AG. All rights reserved. 6
Market Drivers Solution Overview Scenarios Benefits
Attracting Empowered Business & ...
© 2013 SAP AG. All rights reserved. 7
Market Drivers Solution Overview Scenarios Benefits
…Driving Needs for Addressing Se...
© 2013 SAP AG. All rights reserved. 8
Market Drivers Solution Overview Scenarios Benefits
71%
Of Sydney Airport earned on
...
© 2013 SAP AG. All rights reserved. 9
Market Drivers Solution Overview Scenarios Benefits
…Driving Needs for Business Coll...
© 2013 SAP AG. All rights reserved. 10
Market Drivers Solution Overview Scenarios Benefits
Closed Loop between
Business Ne...
© 2013 SAP AG. All rights reserved. 11
Market Drivers Solution Overview Scenarios Benefits
From Business Challenges To Tec...
© 2013 SAP AG. All rights reserved. 12
Market Drivers Solution Overview Scenarios Benefits
From Business Process to Featur...
© 2013 SAP AG. All rights reserved. 13
Industry Overview Solution Overview RDS
SAP Convergent Charging
“”The flexibility a...
© 2013 SAP AG. All rights reserved. 14
Industry Overview Solution Overview RDS
SAP Convergent Invoicing
Consolidate multip...
© 2013 SAP AG. All rights reserved. 15
Industry Overview Solution Overview RDS
SAP Customer Financial Management
74%
Decre...
© 2013 SAP AG. All rights reserved. 16
Market Drivers Solution Overview Scenarios Benefits
SAP Convergent Charging and Inv...
© 2013 SAP AG. All rights reserved. 17
Market Drivers Solution Overview Scenarios Benefits
Rapid Deployment Solution for B...
© 2013 SAP AG. All rights reserved. 18
Market Drivers Solution Overview Scenarios Benefits
Efficient Revenue Management: i...
© 2013 SAP AG. All rights reserved. 19
Market Drivers Solution Overview Scenarios Benefits
Explore Different
Scenarios
© 2013 SAP AG. All rights reserved. 20
Modular Yet Integrated: some use cases
© 2013 SAP AG. All rights reserved. 21
Market Drivers Solution Overview Scenarios Benefits
Beating the
Competition
© 2013 SAP AG. All rights reserved. 22
Market Drivers Solution Overview Scenarios Benefits
BRIM Performance
KPI Industry B...
© 2013 SAP AG. All rights reserved. 23
Market Drivers Solution Overview Scenarios Benefits
© 2013 SAP AG. All rights reser...
Thank you
Isabelle ROUSSIN
VP Solution Management Next Gen Billing
Transportation, Logistics, Postal, Utilities
Mail: isab...
© 2013 SAP AG. All rights reserved. 25
© 2013 SAP AG. All rights reserved.
No part of this publication may be reproduced o...
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SAP Billing for Airport

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Shifting demographics with low cost carriers, new corporate governance requirements, high fixed-cost busines smodels are all challenge putting a lot of pressure on airport companies. They need to increase non aeronautical incomes as new streams of revenue, they should adress better the new digital passenger and handle efficiently their business partners.

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SAP Billing for Airport

  1. 1. SAP BRIM For Airport Innovating on Business Models Isabelle ROUSSIN
  2. 2. © 2013 SAP AG. All rights reserved. 2 © 2013 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
  3. 3. © 2013 SAP AG. All rights reserved. 3 Market Drivers Solution Overview Scenarios Benefits What are the Main Challenges Influencing Your Business?
  4. 4. © 2013 SAP AG. All rights reserved. 4 Market Drivers Solution Overview Scenarios Benefits 30% Escalating oil prices triggered unprecedented airline losses in 2008, as fuel costs rose from 10% of opex to 30% High Fixed-Cost Business Model… REGULATORY REFORM DEREGULATION DROP IN PASSENGER NUMBERS NEW CORPORATE GOVERNANCE REQUIREMENTS SHRINKING FEDERAL BUDGETS CONSTRAINED LOCAL RESOURCES ≠ OPERATING PROFILES FOR REGIONAL, LOCAL HUBS, O&D “”“Non-aeronautical revenues are a vital component in the economics of airports. During the downturn the diversification of airport revenues cushioned the impact of lower passenger and freight volumes and safeguarded operating profits. Non- aeronautical revenues critically determine the financial viability of an airport as they tend to generate higher profit margins than aeronautical activities, the latter frequently representing a zero sum game or producing a deficit.” Angela Gittens, World Director ACI 2013 VOLATILE FUEL PRICES WORLDWIDE FINANCIAL CRISIS
  5. 5. © 2013 SAP AG. All rights reserved. 5 Market Drivers Solution Overview Scenarios Benefits … Driving Needs for Non Aeronautical Income… Services Evolution Standard Airport Check In Boarding Security Luggage Pick Up Moderate Retail Agile Airport Advanced operational efficiencies such as managed communications (WI-FI, video surveillance etc ..) Smart Airport Real time status of roads, parking, changes in flight status … Food courts, rental services, foreign exchange outlets, advertising… Airport as Infrastructure Providers Airport as Virtual Service Providers
  6. 6. © 2013 SAP AG. All rights reserved. 6 Market Drivers Solution Overview Scenarios Benefits Attracting Empowered Business & Leisure Passengers HYPER, DIGITALLY CONNECTED SOCIALLY NETWORKED BETTER INFORMED EXPECT IMMEDIATE, PERSONALIZED RESPONSE « The success of DDF demonstrates the power and potential of non-aeronautical revenues in making an airport successful and profitable, especially in the Middle East region, which is projected to handle 400 million passengers by 2020” Generation Research, an independent industry specialist “” 7200% Rise in retail Business in DDF (Dubai Duty Free) during the three decade period , while passenger traffic at the Dubai airport increased by 1300% EXPECTS COMPLIMENTARY SERVICES
  7. 7. © 2013 SAP AG. All rights reserved. 7 Market Drivers Solution Overview Scenarios Benefits …Driving Needs for Addressing Segment of One Simplify Business Interactions while Meeting Real Time Expectations Real Time Insight for True customer 360° view 1:1 customer engagement Real Time Execution for context sensitive offerings
  8. 8. © 2013 SAP AG. All rights reserved. 8 Market Drivers Solution Overview Scenarios Benefits 71% Of Sydney Airport earned on non-aeronautical sources Extended Eco-system operating in a stovepipe fashion WEB 2.0 SINGLE, CONVERGED IP NETWORK ANCILLARY SERVICES TECHNOLOGY ENABLING COLLABORATION “”“ The industry is experiencing a revenue renaissance of sorts. Airports are mixing creativity with good business sense…and new financial profiles are emerging that include revenues from cogeneration plants, multimillion dollar retail developments, expansive industrial parks, and golf courses. As airports develop these revenue sources, airline fees can stay lower, making the airports more competitive in attracting air service for travelers. “ Greg Principato, President, Airports Council International DATA INFORMATION FROM AIRLINES
  9. 9. © 2013 SAP AG. All rights reserved. 9 Market Drivers Solution Overview Scenarios Benefits …Driving Needs for Business Collaboration Platform Airport Services Entertainment New New Tour Operator Attraction Hotel & resort Accommodation Ground Transport Airlines Advertisers Concessionaires  Better Knowledge Sharing  Gain invaluable insight to passenger preference and behavior  Joint Marketing among members
  10. 10. © 2013 SAP AG. All rights reserved. 10 Market Drivers Solution Overview Scenarios Benefits Closed Loop between Business Need and IT Constraints
  11. 11. © 2013 SAP AG. All rights reserved. 11 Market Drivers Solution Overview Scenarios Benefits From Business Challenges To Technical Needs Innovative Bundles with Airlines Commission & Revenue sharing with Partners Manage loyalty & promotion Pricing, Rating & Charging Collect &Pay Bill & Invoice & Settle Customer & Partner Financial Care Analytics Consume to Cash Analytics Cash Collection optimization Billing Consolidation Manage B2C & B2B Provide Multiple Payments Invoice customization Analyse Customer Usage Convergent Mediation
  12. 12. © 2013 SAP AG. All rights reserved. 12 Market Drivers Solution Overview Scenarios Benefits From Business Process to Features Price, Rate & Charge Manage Receivables & Payables Bill & Invoice & Settle Customer & Partner Financial Care Analytics Deliver Service Order Offer & Contract Mgmt. CRM Operational Platform Consume To Cash Analytics O2CProcess The Order To Cash Business Process for Airport Execute efficiently Price profitably Invoice as customer requests Recognize revenue correctly Prevent company from monetary leakage Benefits Collect & Manage credits Analyze Customer Usage SAP CC SAP ERP (FI-CAx based with CRM functionalities)SAP CRM RDS CUA RDS SAPBRIM SAP Mediation Billing & Revenue Innovation Management Solution supporting O2C Process Get the business Convergent Charging Convergent Invoicing Receivables Management & Payment Handling Credit & Collections Management Financial Customer Care & Dispute Management Logistic Execution, Event Mgt. / Mediation Order Management, Contact Center, Marketing Customer Usage Analytics Features The Corresponding Features
  13. 13. © 2013 SAP AG. All rights reserved. 13 Industry Overview Solution Overview RDS SAP Convergent Charging “”The flexibility and speed at which we could create and modify price plans was second to none. It is so user friendly that now even non-technical financial managers are able to introduce new tariffs. Raphaël Bichon, Project Manager SFR Easy to Use  Visual design of your pricing and charging models, with apportionment  Service-agnostic, proven  Rapid time to market  Support for multi-sided partner-centric models  Support prepaid, postpaid and hybrid charging High Performance  Calculate prices and charges for hundreds of thousands of transactions per second for hundreds of millions of customers Price, Rate & Charge
  14. 14. © 2013 SAP AG. All rights reserved. 14 Industry Overview Solution Overview RDS SAP Convergent Invoicing Consolidate multiple upstream systems for a single view of the customer’s account  Flexible invoice aggregation & presentation  Configurable invoice discounting  Integrate seamlessly with accounts receivable and payable for interest calculation, adjustments, etc.  Handle both customer invoicing and production of payment statements for partners in a single solution Scalable Solution  High volume capabilities 32%decrease in errors when A/R and billing are integrated so open items are generated at the same time as the bill Source: SAP Performance Benchmarking Bill & Invoice & Settle
  15. 15. © 2013 SAP AG. All rights reserved. 15 Industry Overview Solution Overview RDS SAP Customer Financial Management 74% Decrease in billing and collections cost as percentage of revenue with optimized collections and dispute handling Source: SAP Performance Benchmarking Automation & Optimization  Automate routine tasks  Optimize efficient cash collection through segmented strategies Transparency On Revenue  Monitor an up-to-date picture of customer payment behavior  Comply to accounting standards Customer Satisfaction  Immediate access to customer contracts & payment instruments & accounts Manage Receivables & Payables Collect & Manage credits Customer & Partner Financial Care
  16. 16. © 2013 SAP AG. All rights reserved. 16 Market Drivers Solution Overview Scenarios Benefits SAP Convergent Charging and Invoicing scale massively A series of benchmark tests were run in Q4 2011 in IBM Labs in Montpellier, France, to measure the massive scalability of SAP Convergent Charging & SAP Convergent Invoicing on IBM platforms. 773,000 2.8 B events / sec events / hour subscribers 200 M Market Leading Results SAP Convergent Charging 100,000 1175 billable items invoices/secsubscribers 50 M SAP Convergent Invoicing
  17. 17. © 2013 SAP AG. All rights reserved. 17 Market Drivers Solution Overview Scenarios Benefits Rapid Deployment Solution for Billing with Best Practices * Reduction assumes 100% fit to baseline content scope. Leveraging Pre- configured Baseline Up to a possible 40% time and effort reduction compared to a traditional project with same scope* Blueprint - up to 50%, Savings • Best Practice processes modeled and described Realization - up to 50%, Savings • Best Practices processes already configured and documented • Delta implementation built on-top of existing best practices Testing- up to 30%, Savings • Test Case Template supplied 0 10 20 30 40 50 60 70 80 90 100 Standard Prep Business Blueprint Realization Testing Go-live Start Deploy Run
  18. 18. © 2013 SAP AG. All rights reserved. 18 Market Drivers Solution Overview Scenarios Benefits Efficient Revenue Management: increase customer satisfaction and improve financial performance with a converged view of customer accounts, receivables, payables and disputes. Deployment Flexibility: deploy a complete, integrated customer care and next gen billing system, or choose to deploy in smaller implementable steps for targeted incremental value. Don’t reinvent the Billing Wheel! Business Agility: launch new pricing, charging and billing models more flexible and faster: open up new revenue stream, personalize your B2B offerings and get to know your customers 1 2 3 Summary
  19. 19. © 2013 SAP AG. All rights reserved. 19 Market Drivers Solution Overview Scenarios Benefits Explore Different Scenarios
  20. 20. © 2013 SAP AG. All rights reserved. 20 Modular Yet Integrated: some use cases
  21. 21. © 2013 SAP AG. All rights reserved. 21 Market Drivers Solution Overview Scenarios Benefits Beating the Competition
  22. 22. © 2013 SAP AG. All rights reserved. 22 Market Drivers Solution Overview Scenarios Benefits BRIM Performance KPI Industry Benchmark Improvement Potential Time to implement new pricing offers Price/performance for rating (TPS per CPU core) Days sales outstanding (DSO) launch in hours not weeks 150% 20% 1 day 90 days 30 days 470 5 400 2 140 0 90 days 54 days
  23. 23. © 2013 SAP AG. All rights reserved. 23 Market Drivers Solution Overview Scenarios Benefits © 2013 SAP AG. All rights reserved. 23Internal … unlocking new growth opportunities and gaining market leadership by inventing new business models and opening new revenue streams … increasing customer satisfaction by reacting more quickly to customer demand with immediate insight to action … improving top-line effectiveness by reducing cost of operations while simplifying and speeding core business process imagine Let’s Work on Your Future Together
  24. 24. Thank you Isabelle ROUSSIN VP Solution Management Next Gen Billing Transportation, Logistics, Postal, Utilities Mail: isabelle.roussin@sap.com
  25. 25. © 2013 SAP AG. All rights reserved. 25 © 2013 SAP AG. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.
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