SlideShare a Scribd company logo
1 of 15
Adventure Travel Destinations Marketing.
                                                                 Tourism Marketing Expertise.
  tourism development

               Mobile | Marketing | Facebook | Brochure/Tutorials | Bookings | Offers



      SEO Ranking: Adventure Travel Marketing
      Best Practices for Best Results

SEO: Adventure Travel | Romantic Holidays | SeoRank table
Google Ranking Examples | Free Consultation | Comments


CASE STUDY - Adventure
Holiday Travel Marketing
Site: http://adventure-travel-destinations.com

Selected by builtwith
as an example in travel marketing

The chart shouls the top 10 keywords used on the
adventure travel destinations landing page. It has
an overall SEO Score of 70/100 - room for
improvement!

Adventure travel destinations is promoted with quality informative blogs, ezine articles and video publishing
that create tracking. The target (pages) mentioned in the article anchor text create quality-authorative
backlinks that are useful to adventure travelers. The site is SEO optimised for the keyword target praphses;
adventure travel, adventure destinations, adventure holidays, adventure vacation special and
adventure holiday special etc.

The Target gains Page rang based on the number of backlnks and the authority of those back links. Sites like
slideshare and ezinearticles are authoritative. Blogs by established & respected authors give quality links.

In this case study we are promoting the adventure travel destinations site. We publish several unique
and useful articles using respect authors on respected media resources, we generate high quality back links
and bookmarks.

We have establish good ranking in just 4 weeks.
Adventure Travel Destinations is one of the most competitive phrases in travel search with 6 million results
and many well established companies. iExplore, Abercrombie & Kent and National Geographic are
amongst the top contenders. They are hard to beat. IExplore has thousands of quality back links. Building a
genuine authoritative presence on the net that will complete with these adventure holiday and adventure
travel companies will take several months of careful planning, strategic linking and monitoring, while
building a quality site, with valuable and unique information, good search engine optimised content and
navigation.

To gain better position in the short term we will select several long tail target words and adventure phrases
that was less competitive. Oddly "adventure travel destinations" is not a highly searched phrase and many
alternatives are less competitive with greater relevance to the adventure traveller.

The short term objective is to build tracking for adventure holiday specials and adventure holiday
destinations and to promote http://adventureholidaydestinations.com and http://adventure-holiday-
specials.com. Both are redirects to targets within http://adventure-travel-destinations.com

We will build a network on links and relevance for a set of phrases and keywords like family adventure
destinations, romantic holiday adventures, luxury adventures, budget adventure holidays and for special
adventure destinations like Caribbean adventure tours and African Safari Adventure Holidays

The focus is twofold

1.Create an adventure tourism site that travelers will find and which will provide unique valuable
information and booking options and applications, videos, social media, reviews and information sharing. The
unique focus of the site is that it is not a travel agent and offers many direct bookings options. Travelers are
put in direct content with hotels and tourism operate in the adventure destinations of their choice, In some
cases where we do not have direct hotel and destination suppliers, we link to independent destination travel
agents and adventure tour companies.

2. Create an adventure marketing site that tourism advertisers, hotel marketers and destination marketing
companies will find and which will provide valuable and unique advertising, promotional and marketing
opportunities at fair cost for adventure tourism and travel marketing.

Once the basic blogging and article ranking is established we will publish our videos and create authorative
video blogging links and bookmarks.


Google results for related adventure travel searches
Showing page.position for targeted media (Site/Blog etc) by keywords searches

ADVENTURE MARKETING FOCUS
keywords Searches                      Site   Blog              Hubs       SlideSh   Scribd Arcticles   Twatch
adventure holiday destinations
                                       1.8    1.3/2.3/4.5/7.1   1.1        1.9/5.3          r/c3.3      1.3/1.7ax
marketing
adventure travel destinations
                                       3.3    1.1//5.5          1.2/2.5    2.9/5.6                      1.7/1.8/2.7/7.7
marketing
adventure holiday specials marketing   1.8    1.1               1.2        1.4

adventure holidays specials marketing 2.2     1.1               1.3        1.4              1.5
adventure holidays marketing                  1.5/1.9cat2.8/    1.6/1-.6   7.4              5.1/10.1    2.4/6.5

adventure travel marketing                    1.9

adventure holiday marketing                   1.8                                                       1.6

adventure destinations marketing       5.5    1.2               1.3        3.6                          1.7/3.8
ADVENTURE TRAVELER FOCUS

keywords Searches                      Site       Blog      Hubs   SlideSh   Scribd Arcticles            Twatch
adventure holiday travel destinations 1.3         6.7       3.1                     8.9
adventure travel destinations          1.2        0         6.7    0         0      0

adventure holiday destinations         1.10/2.2   2.4/3.4

adventure holiday specials             1.9/2.4    1.1/4.5          6.1tag           3.3/fam/6.9

adventure holidays specials            2.3/4.1    1.1/4.6                           1.9/2.6/3.8fam/6.3

adventure holidays                     0          0         0      0         0      0



family adventure holidays              0                                            3.8

family adventure travel destinations   0

family adventure holiday destinations 10.5        3.5                               3.1

overseas adventure holidays            0                                            2.6

luxury adventure travel destinations
.
ROMANTIC HOLIDAYS
AXSES Travel Marketing - http://axses-travel.com

     AXSES SCI Tourism Development                       AXSES INC. Knowledge Engineering
     PO Box 16b Baslen House, Kingston Terr.             211 Kennedy Rd
     St. Michael, BARBADOS BB11090                       Boutiliers Point, NS, CANADA B3Z 1V5
     T (1) 246 429 2653 F (1) 246 436 5704               T (1) 902 826 2440



Contact us for a free consultation
Please send your email and interests. Also include any website that you may want us to review.
 *   Email

 First Name

 website incl. http://
Interests

Questions?


                             *   = Required Field




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Adventure Travel Destimations Marketing CASE STUDY

  • 1. Adventure Travel Destinations Marketing. Tourism Marketing Expertise. tourism development Mobile | Marketing | Facebook | Brochure/Tutorials | Bookings | Offers SEO Ranking: Adventure Travel Marketing Best Practices for Best Results SEO: Adventure Travel | Romantic Holidays | SeoRank table Google Ranking Examples | Free Consultation | Comments CASE STUDY - Adventure Holiday Travel Marketing Site: http://adventure-travel-destinations.com Selected by builtwith as an example in travel marketing The chart shouls the top 10 keywords used on the adventure travel destinations landing page. It has an overall SEO Score of 70/100 - room for improvement! Adventure travel destinations is promoted with quality informative blogs, ezine articles and video publishing that create tracking. The target (pages) mentioned in the article anchor text create quality-authorative backlinks that are useful to adventure travelers. The site is SEO optimised for the keyword target praphses; adventure travel, adventure destinations, adventure holidays, adventure vacation special and adventure holiday special etc. The Target gains Page rang based on the number of backlnks and the authority of those back links. Sites like slideshare and ezinearticles are authoritative. Blogs by established & respected authors give quality links. In this case study we are promoting the adventure travel destinations site. We publish several unique and useful articles using respect authors on respected media resources, we generate high quality back links and bookmarks. We have establish good ranking in just 4 weeks. Adventure Travel Destinations is one of the most competitive phrases in travel search with 6 million results and many well established companies. iExplore, Abercrombie & Kent and National Geographic are amongst the top contenders. They are hard to beat. IExplore has thousands of quality back links. Building a genuine authoritative presence on the net that will complete with these adventure holiday and adventure travel companies will take several months of careful planning, strategic linking and monitoring, while building a quality site, with valuable and unique information, good search engine optimised content and navigation. To gain better position in the short term we will select several long tail target words and adventure phrases that was less competitive. Oddly "adventure travel destinations" is not a highly searched phrase and many
  • 2. alternatives are less competitive with greater relevance to the adventure traveller. The short term objective is to build tracking for adventure holiday specials and adventure holiday destinations and to promote http://adventureholidaydestinations.com and http://adventure-holiday- specials.com. Both are redirects to targets within http://adventure-travel-destinations.com We will build a network on links and relevance for a set of phrases and keywords like family adventure destinations, romantic holiday adventures, luxury adventures, budget adventure holidays and for special adventure destinations like Caribbean adventure tours and African Safari Adventure Holidays The focus is twofold 1.Create an adventure tourism site that travelers will find and which will provide unique valuable information and booking options and applications, videos, social media, reviews and information sharing. The unique focus of the site is that it is not a travel agent and offers many direct bookings options. Travelers are put in direct content with hotels and tourism operate in the adventure destinations of their choice, In some cases where we do not have direct hotel and destination suppliers, we link to independent destination travel agents and adventure tour companies. 2. Create an adventure marketing site that tourism advertisers, hotel marketers and destination marketing companies will find and which will provide valuable and unique advertising, promotional and marketing opportunities at fair cost for adventure tourism and travel marketing. Once the basic blogging and article ranking is established we will publish our videos and create authorative video blogging links and bookmarks. Google results for related adventure travel searches Showing page.position for targeted media (Site/Blog etc) by keywords searches ADVENTURE MARKETING FOCUS keywords Searches Site Blog Hubs SlideSh Scribd Arcticles Twatch adventure holiday destinations 1.8 1.3/2.3/4.5/7.1 1.1 1.9/5.3 r/c3.3 1.3/1.7ax marketing adventure travel destinations 3.3 1.1//5.5 1.2/2.5 2.9/5.6 1.7/1.8/2.7/7.7 marketing adventure holiday specials marketing 1.8 1.1 1.2 1.4 adventure holidays specials marketing 2.2 1.1 1.3 1.4 1.5 adventure holidays marketing 1.5/1.9cat2.8/ 1.6/1-.6 7.4 5.1/10.1 2.4/6.5 adventure travel marketing 1.9 adventure holiday marketing 1.8 1.6 adventure destinations marketing 5.5 1.2 1.3 3.6 1.7/3.8
  • 3. ADVENTURE TRAVELER FOCUS keywords Searches Site Blog Hubs SlideSh Scribd Arcticles Twatch adventure holiday travel destinations 1.3 6.7 3.1 8.9 adventure travel destinations 1.2 0 6.7 0 0 0 adventure holiday destinations 1.10/2.2 2.4/3.4 adventure holiday specials 1.9/2.4 1.1/4.5 6.1tag 3.3/fam/6.9 adventure holidays specials 2.3/4.1 1.1/4.6 1.9/2.6/3.8fam/6.3 adventure holidays 0 0 0 0 0 0 family adventure holidays 0 3.8 family adventure travel destinations 0 family adventure holiday destinations 10.5 3.5 3.1 overseas adventure holidays 0 2.6 luxury adventure travel destinations
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. .
  • 9.
  • 10.
  • 12.
  • 13.
  • 14. AXSES Travel Marketing - http://axses-travel.com AXSES SCI Tourism Development AXSES INC. Knowledge Engineering PO Box 16b Baslen House, Kingston Terr. 211 Kennedy Rd St. Michael, BARBADOS BB11090 Boutiliers Point, NS, CANADA B3Z 1V5 T (1) 246 429 2653 F (1) 246 436 5704 T (1) 902 826 2440 Contact us for a free consultation Please send your email and interests. Also include any website that you may want us to review. * Email First Name website incl. http://
  • 15. Interests Questions? * = Required Field Comments (0) Want to contribute? Join or Sign In No one has left a comment yet. Be the first! Translate » Subscribe to our travel technology blogs (in a reader) Hotels and Tourism Smartphone Marketing Apps Vacation Specials and Package Promotion for Mobiles and Web Portals Get Mobile | Mobile Platform | Why Mobile | Mobile Bookings| Mobile Marketing | Resources | SmartPhone Trial | Tecky © AXSES 2011