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SES SF 2010 : Enterprise Level SEO by Guillaume Bouchard

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LEADING BRAND VS RUNNER-UP SEO Business Cases
[object Object],[object Object],[object Object],[object Object],[object Object],LEADER vs RUNNER-UP Leading Brand vs Runner-up
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RUNNER-UP INSIGHTS Leading Brand vs Runner-up
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LEADER INSIGHTS Leading Brand vs Runner-up
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BOTTOM LINE Leading Brand vs Runner-up
RUNNER-UP – 2007 & 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LEADER – 2009 & 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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SES SF 2010 : Enterprise Level SEO by Guillaume Bouchard

Editor's Notes

  1. BUT = intro with budget split slides, SEO in 2010, PPC in 2010, SEO vs PPC showdown + tips on both + business cases > Un changement drastique de vision s’impose > État du Search au Québec - Géo/Démo - Langue française: en avance sur nos cousins? - Parts de marché de Google / Yahoo / Bing! > SEO: Le référencement naturel en 2010 - Indexabilité - Pertinence - Popularité - Top5 tactiques pour attirer des liens - L’approche holistique: marketing / éditorial / webmaster / SEO - Universal Search - Personalized Search - International SEO > PPC: Le référencement payant en 2010 - Modèle dégressif - Retargeting / reciblage - Annonces sur mobile / iPad - Retour vers des campagnes « content » - Panoplie d’outils de gestion et de competitive intelligence > BUSINESS CASES - Site Québécois: Occasion Park Avenue - Site Canadien: Canpages & YellowPages - Site Mondial: Hosting.com
  2. BUT = intro with budget split slides, SEO in 2010, PPC in 2010, SEO vs PPC showdown + tips on both + business cases > Un changement drastique de vision s’impose > État du Search au Québec - Géo/Démo - Langue française: en avance sur nos cousins? - Parts de marché de Google / Yahoo / Bing! > SEO: Le référencement naturel en 2010 - Indexabilité - Pertinence - Popularité - Top5 tactiques pour attirer des liens - L’approche holistique: marketing / éditorial / webmaster / SEO - Universal Search - Personalized Search - International SEO > PPC: Le référencement payant en 2010 - Modèle dégressif - Retargeting / reciblage - Annonces sur mobile / iPad - Retour vers des campagnes « content » - Panoplie d’outils de gestion et de competitive intelligence > BUSINESS CASES - Site Québécois: Occasion Park Avenue - Site Canadien: Canpages & YellowPages - Site Mondial: Hosting.com