1. Web Analytics for Entrepreneurs who have not the time to learn lots of new stuff Keep Your Eyes on the Prize@ninefold www.ninefold.com cloud computing & storage
2. What does your customer need to do to keep you out of Centrelink?
3. What prizes do you need to keep your eye on?Awareness – ImpressionsInterest – Click Through Rate (CTR),Visits, bounce rateDesire – Time on site, returning visitorsAction – Conversions, Visits till Conversion, Average Order Values
4. Bonus  Segment Your Audience SEO, SEM, Display, Referral, Country, Mobile, City, New Visitor, Returning Visitor, etc…(turns out there are more than 2 types of people in the world)