When driving a successful business, it is important to focus one’s attention on employee engagement, creative leadership and culture management as this can lead to impressive and unprecedented returns on investment. Thus, Bridge Training and Events has developed a new event series called BridgeTalks, launched on 2nd July, to allow managers and business leaders to come together to discuss these topics whilst being led by inspiring and successful opinion leaders. Each talk is structured around the topics of Creativity, Motivation, Culture, Action and Brand, which Bridge recommends using as tools to empower and engage employees to be driven to enhance their customers’ brand experience. This slideshow was presented by Dale Smith during his introduction of Simon Lewis, the main speaker for the evening.