Publishing new content has become an essential online marketing tactic. It has become integral to the success of any Internet marketing strategy today.

1. 6 Things You Must Do Whenever You Publish New Content
Publishing new content has become an essential online marketing tactic. It has become integral to
the success of any Internet marketing strategy today.
Publishing content offers several benefits. Updating your website frequently is one of the most
important factors for ranking high on search engines. Publishing quality content also adds credibility
to your business, builds trust among consumers, and improves the online reputation of your business.
Any business that wants to succeed online today is involved with content creation whether it is
publishing tutorials or offering advice on their website, writing new blog posts, or producing eBooks,
whitepapers or reports.
However, in spite of its benefits, producing content has its drawbacks. One of the main challenges is
that it can be very time consuming. It is hence vital to get it right. It is important to use a strategy that
will get the most exposure for your content and maximise the benefits for your business.
In this article, we take a look at 6 things you must do when ever you publish new content as part of
your online marketing efforts.
1. Run Your Titles Through Google Keyword Tool

2. Google Keyword Tool is a popular keyword research tool that is free to use. But it offers another
advantage that has made it very popular among bloggers and publishers all over the world. It offers a
very effective to find new topics to write about. I also find it useful for tweaking the titles of my posts
before publishing. Running the titles through the tool allows me to ensure the title I have chosen
matches what users are actually searching for. Without this you risk writing content that will never
be searched and read only a few times.
Let’s say you have just written an article about website marketing. What should be the title of your
article? As you probably already know, the title plays a very important role in SEO and should include
your primary search terms. In this example, “How to market your website?”, “how to promote your
website?”, or “Website marketing tips” – are all appropriate candidates for the title. How do you
know which one to use?
This is where Google Keyword Tool can help. You can simply enter your choices one on each line and
hit enter. The tools will show monthly search volumes, competition for each term, as well as offer
suggestions or alternatives. You can thus eliminate guess work and choose your title based on real
search data.
2. Include At Least One Internal Link
The benefits of good internal linking are widely acknowledged. It is a good SEO practice that can
improve your search engine ranking. It makes it easier for search engines to index your website and
ensures a wider coverage on search engine results. Linking to a relevant page also improves
readability and navigation. It also increases ‘page views’ which is an important metric to measure
website performance.
3. Link To Relevant External Resources
This is different to linking to another article on your site as discussed above. It may seem
counterproductive at first and you may not want to risk passing link juice and traffic to another
website. However, linking to relevant external sites offers many advantages.
Firstly, linking to a high value resource will improve the quality of your content and make it more
valuable for readers.

3. Additionally, when you link to other sites, the publisher or webmaster of the site will take note. Most
users will reciprocate in some way whether by linking back to your site, giving your site a mention,
following you on social media, or by commenting on your content. This will bring more exposure for
your website and help expand your network.
4. Include Images (Flickr)
Images are very important in content. Including images in your content makes it easier to attract
more readers and increases the chances of going viral. Articles with images are also shared more on
social networks. I try to include at least one image in every new piece of content I create and I highly
recommend you to do the same.
Flick is an excellent source for obtaining images for your articles. There is a large variety to choose
from and a majority of the images are free to use as long as you reference it correctly. Another
benefit is that Flickr allows you to embed the images from its servers directly without the need to
upload images to your own server. This can save valuable bandwidth and make your site load faster.
Here are some tips:
Make sure image is relevant to the topic
Take advantage of sites like Flickr to source images.
5. Implement Core On-Page Optimisation Techniques
Search engines have evolved and are focusing increasingly towards natural organic SEO methods.
Google is also better at recognising over optimisation tactics and it is generally recommended to
exercise caution when optimising your content. However, SEO is still important. Good on-page

4. optimisation can still improve the chances of your content ranking high on search engines. Before you
publish any content, make sure the core on-page optimisation elements are present on the page.
Here are some tips:
• Keyword should be present in the page title
• Include keywords in Meta title and Meta description of the page
• Use search engine friendly page name and include your keywords in the name
• Optimise each page for one or at most two keywords/search terms
• Include keywords in Alt description of images
• Make sure keywords occur a few times in web page text
5. Share Your Content on Your Social Networks
It is a good practice to share all new content you publish on all your social networks. This is a simple
yet effective way to attract readers. Instead of posting your link on each site separately, you can take
advantage of social media dashboards like HootSuite to post on several social networks at once,
saving you valuable time and effort. You can also take advantage of the automatic scheduling feature
that will spread your posts out and schedule them at optimal times in order to get the best possible
engagement. This process can also be easily automated by adding your RSS feed. This will ensure new
posts from your website or blog are automatically posted to your social profiles.

5. Conclusion:
Creating new content has become integral to the success of any business online today. Given above
are 6 essential publishing tips that can help you to make the most of your content marketing efforts.
Do you publish content as part of your marketing efforts? How do you go about it? Do you follow the
tips given above? We would like to hear from you. Please add your response by leaving a comment
below.
Author K.Singh is the Director of Website Design Agency based in London and the Editor-in-Chief of
Internet Marketing & Web design Blog.

6. Conclusion:
Creating new content has become integral to the success of any business online today. Given above
are 6 essential publishing tips that can help you to make the most of your content marketing efforts.
Do you publish content as part of your marketing efforts? How do you go about it? Do you follow the
tips given above? We would like to hear from you. Please add your response by leaving a comment
below.
Author K.Singh is the Director of Website Design Agency based in London and the Editor-in-Chief of
Internet Marketing & Web design Blog.