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2. Difference between SEO & Content
Marketing
SEO includes ALT tags, Sitemaps, Robots.txt files which
makes it more technical as compared to Content Marketing
terms.
Content Marketing focuses more on publishing quality content
rather than focusing on techniques to attract customers.
3. SOCIAL
• Account
Management
• Social Media
Updates
• Increased
Sharing
• Followers
Growth
• Social Trust
Positioning
SEO
• Whitehat
Linkbuilding
• On Page
Optimization
• Keyword
Research
• Adding Social
Signals
• Faster Page
Load Time
CONTENT
• Targeted
Content
• Blog Design/
Redesign
• 3/7 Blog Posts
Per Week
• Visual
Infographics
• Increased Time
on Site
4. Evergreen Content & SEO
Advantages
for
Publishing
Evergreen
Content
Attract
Continuous
Traffic to
the Website
Enhance
the Search
Engine
Rankings
Establish the
Brand as the
Industry
Leader
Connect on a
Deeper Level
to Social
Media
8. Performance Analysis
It is important to measure the after affects of the content that
is created keeping SEO goals aligned.
9. 4 Steps to get more leads by Ranking Higher
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