1. Why SEO is Important?
SEO is important because it makes your web presence Visible across the Search
Engines which has lot of web pages like that. Search Engine Optimization or
Search Engine Management has gained importance with growing web presence of
businesses. SEO is important for both the businesses and the end users.
In simple terms SEO helps the Search engine know what a webpage or website is
all about. This in turn helps the end users to get directed to the most accurate
webpage after searching for any keyword in a search engine. Just a website
development will not help you grow your business. It needs proper
acknowledgement from major search engines so that it could reach to the desired
customers.
SEO facilitates your web content including images with adequate structure that
could be easily identified by webmasters. In literal terms it helps the robots to
understand what an image is all about. SEO helps you to target the most exact
customers. It acts as a Branding strategy for the target market. It’s a Continuous
process unlike the print media or advertising.
Considering the fact that more than 40% customers move every year to online
shopping it becomes important to apply the right SEO strategy. This will help you
gain visibility, dominate search engines and let the target customers know what
you have for them. SEO is important as it educates the end users. It helps you
gain web presence on search engines through organic search than paid methods.
Customer orientation, customer education and customer segmentation is included
in SEO. SEO is important because it’s less expensive than other means of
marketing like TV advertisements or radio advertisements or even print media.
Every business has its target audience. Using SEO by making sure that any content
associated with your business is rich in keywords doesn’t read like spam, and
includes relevant, interesting, and informative information will pull in your target.
That helps you intrigue local consumers, which is incredibly important. However,
you’ll also increase your reach. Soon people in the next city, state, or even other
countries will know about what you’re offering, especially if your business is online.
People prefer sources they can trust. Even if you make money by blogging, more
visitors will come to your site if you know what you’re talking about, all the time.

2. Your rankings will increase and visitors will actually seek out your site or services
because they view you as the biggest authority. You should always return the favor,
but you’re paying it forward instead of giving a nod to the competition.
By creating a network of experts, you’ll each promote one another. That leads to
more business and an even better reputation. With rich content and a solid
reputation behind you, your page will rise to the top of searches for your industry.
More people will visit your business, either online or off, and that means more
money for you.
Search engine optimization is an excellent way to promote your small business, but
it’s important to have solid foundations on the Internet. What techniques do you
use to build your business?