Association membership is about more than recruiting members and collecting dues. Associations routinely host various activities, such as conferences, symposia, social events, outings, and the like. With corporations and individuals alike tightening their belts, approval for conference attendance is no longer a given, and associations often wind up with poorly attended events. Inalink, a Pittsburgh-based relationship building company, offers numerous targeted services to help client associations develop and promote their conferences and meetings.

2. Association membership is about more than recruiting members and
collecting dues. Associations routinely host various activities, such as
conferences, symposia, social events, outings, and the like. With
corporations and individuals alike tightening their belts, approval for
conference attendance is no longer a given, and associations often
wind up with poorly attended events. Inalink, a Pittsburgh-based
relationship building company, offers numerous targeted services to
help client associations develop and promote their conferences and
meetings.

3. Declining participation in professional conferences, seminars, and other
professional activities is a widespread phenomenon experienced by
many associations of professionals in the US today. This is due to
several reasons, including a reduction in the amounts budgeted by
employers for the purpose as well as increased pressure on members’
schedules. Inalink helps associations by conducting telephone
campaigns regarding such activities while they are still in the planning
phase. Using its strategy of one-on-one conversations with
members, the company alerts them to the event, elicits feedback from
them regarding their expectations about the program, and transmits
that feedback to the association for its immediate use in planning the
event.

4. These conversations have a dual effect. First, they get through to the
member him- or herself, where email or postal mail might get lost in the
clutter. Second, they stimulate in the member a level of interest in the
event beyond anything an email could accomplish.