Customer Perspective, Pfizer

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IMTC CTO Roundtable Presentation. ...

IMTC CTO Roundtable Presentation.
8th March 2011.

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  • 1. Business Conference Overview Date: Mar. 8th 2011
  • 2. Video Conferencing Service Strategy “Non Telepresence" Day 1 Endpoints
    • 1041 Total Endpoints
      • 755 L-PFE
      • 286 L-WYE
    • 104 HD Endpoints
      • L-PFE
        • Americas (59), EMEA (3), APAC (3)
      • L-WYE
        • Americas (34), EMEA (5)
  • 3. Business Conferencing Rooms 23 Active TP Rooms, 104 Active HD Rooms TP Rooms 3 – Collegeville 1 - Peapack 3 – Groton 1 – Sandwich 1 – La Jolla 1 – Seoul 2 – Madison 1 – Tokyo 1 – New London 1- Zurich 8 – New York HD ROOMS 13– Collegeville 1 – Peapack 17– Groton 1- Mops, NJ 14-Cambridge 1-West Trent 3- Sandwich 11- La Jolla 3 – Ireland 5– Madison 1 – Turkey 2 – New London 1- Poland 15 – New York 1- India 5– China 1 – Singapore 1- France 1- Mexico 1-Puerto Rico 5-Pearl River
  • 4. Video Conferencing Roadmap Overview 2010/11/12 AT&T Pilot Locations NYC / NL 1000 Polycom H323 Rooms OCS Pilot 104 HD Solutions OCS Service Delivery TBD 2H10 1H 11 2H 11 1H 12 WebEx Production Funded Locations New York Groton Brussels Sandwich Peapack, Madison, Beijing, Collegeville Executive Deployment WebEx Pilot 6/15 – 3/15 Immersion Cisco Telepresence Tandberg HD and 323 Polycom Legacy Grow Tandberg HD Solutions Sunset Polycom H323 Rooms Desktop InterOperability
  • 5. Video Conferencing Service Strategy
    • Barriers to Client Use
    • Poor User Experience Standard Definition (SD)
    • Difficult to Schedule and Operate
    • Perceived Cost Barriers
    • Lack of Interoperability
      • TP to Non TP Rooms / Desktop
    • Unused Corporate Resources
    • Service Roadmap
    • Upgrade ~120 High Traffic Rooms to High Def (HD)
      • Solicit Priorities from Business
    • Deliver Self Serve Reservations
      • Outlook Integration
    • Synergize Operational Charges
    • Corporate Funding WebEx
    • Provide Interoperability
        • TP to HD/SD
        • TP to WebEx
    • Decommission Unused Rooms
      • Donate Equipment to Charity Schools
      • Return Space to Conferencing / GO
  • 6. Conferencing Service Tiers
    • Replaces Face to Face Meetings
    • Life-size Images & Spatial Audio
    • AT&T B2B network effect
    • Improvement over Std VC
    • Fluid Motion & Stereo Surround
    • No room prep & uses AT&T MPLS
    • Widely used worldwide
    • Choppy, Small Images, FM audio
    • Very low cost to operate
    • Offers option for remote workers
    • Images, motion & sound vary
    • Very cheap with many options
    Cost User Experience Telepresence Cisco HD Video Con Tandberg Std Video Con Polycom Desktop VC Webex
  • 7. Video Conferencing Service Strategy “Non Telepresence" Total Usage 2009 / 1H2010 GRO 6% NYC 11% SAN 9% NJ 5% CAM 7% WBB 9% CV 16% Mid 6% LAJ 4%
    • AMER (76%)
    • 229 Rooms (712)
    • 12,800 Events
    • EMEA (20%)
    • 45 Rooms (228)
    • 3,382 Events
    • APAC (4%)
    • 22 Rooms (101)
    • 717 Events
    • BU Usage
    • PGRD 37%
    • PGM 6%
    • Corp FB&O 16%
    • WBB 30%
    • Other 12%
  • 8. Top 25 Domestic Travel Routes Dom City Pair Total Segments Total $ Amount New York-LaGuardia -> Dallas/Ft Worth 684 $307,062 Dallas/Ft Worth -> New York-LaGuardia 690 $306,326 St. Louis -> Boston 1138 $294,975 Boston -> St. Louis 1171 $294,581 Newark -> San Diego 465 $273,034 San Diego -> Newark 464 $268,952 San Francisco -> New York-Kennedy 447 $242,374 Philadelphia -> New York/Newark 1561 $237,936 New York-Kennedy -> San Diego 634 $235,628 Los Angeles -> New York-Kennedy 564 $231,210 New York-Kennedy -> San Francisco 416 $223,966 New York-Kennedy -> Los Angeles 570 $221,562 New York/Newark -> Philadelphia 1347 $215,610 Newark -> Richmond 599 $209,672 Chicago-O Hare -> Newark 687 $209,166 Newark -> Chicago-O Hare 690 $208,550 Richmond -> Newark 575 $205,731 San Diego -> New York-Kennedy 550 $195,521 New York-LaGuardia -> Boston 1337 $188,983 Boston -> New York-LaGuardia 1330 $188,753 Memphis -> Philadelphia 473 $160,913 New York-LaGuardia -> Chicago-O Hare 996 $159,541 Philadelphia -> Memphis 453 $157,974 Chicago-O Hare -> New York-LaGuardia 985 $149,028 San Francisco -> Newark 244 $143,938
  • 9. Top 25 International Travel Routes Origination Destination Total Segments Total Amount London-Heathrow New York-Kennedy 2101 $3,405,776 New York-Kennedy London-Heathrow 2092 $3,359,825 New York-Kennedy Tokyo-Narita 493 $2,197,550 London-Heathrow Boston 1668 $2,158,693 Boston London-Heathrow 1663 $2,126,410 Tokyo-Narita New York-Kennedy 463 $2,041,376 London-Heathrow Newark 731 $1,258,689 Newark London-Heathrow 714 $1,192,665 Paris-De Gaulle New York-Kennedy 541 $1,130,852 Shanghai Newark 266 $1,097,571 Singapore Newark 313 $1,055,678 Newark Singapore 323 $1,039,396 Newark Shanghai 251 $1,013,362 New York-Kennedy Paris-De Gaulle 502 $962,119 Philadelphia London-Heathrow 410 $837,865 London-Heathrow Philadelphia 401 $822,776 Dublin New York-Kennedy 482 $645,280 New York-Kennedy Dublin 490 $632,218 Newark Dublin 329 $592,524 Dublin Newark 320 $576,070 Brussels Newark 351 $564,833 Newark Brussels 338 $536,781 Rome-Leonardo da Vinci New York-Kennedy 271 $515,955 Sao Paulo-Guarulhos New York-Kennedy 276 $501,889 New York-Kennedy Rome-Leonardo da Vinci 264 $484,117