Digital Media Forum Dubai, 24 March 2015. #DMFdxb2015
Keynote The Future of Retail & eCommerce (30 minutes)
Trends and Data-Driven Marketing for Retail and Etail
By Pro Public Speaker Igor Beuker
CONTENT OF MY STORY:
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
The full story (blog) and the keynote on video are available on www.igorbeuker.com
Transform Your Outdoor Space: Landscaping with Plants in Singapore
Digital Media Forum Dubai 2015 - The Future of Retail & eCommerce
1. THE FUTURE OF RETAIL & ECOMMERCE
HOW TO SURVIVE AND GROW IN THE ERA OF DISRUPTIVE INNOVATIONS
2.
3. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
4. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
27. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
38. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
44. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
47. Omnichannel //
The Holy Grail In Retail…
Data-Driven Integrated Digital
Marketing Intelligence Platform…
48. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
49. Jeff Bezos // The Chosen One
Adaptive, Predictive, ARPU…
56. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
57. Go Big. Go Niche. Go Home
Noah Build His Ark…
Mobile Next Gateway To
Friends, Brands & Shopping!
Tech To Compete With
Amazon’s & Alibaba’s…
Innovate or Die // Darwin
Only Species Adaptable…
Close The Social Loop
See, Like…and BUY!
Big-Data // Omnichannel
Don’t Hate, Integrate!
58. CONTENT
TECH & TRENDS ARE SHAKING UP ALL INDUSTRIES
WHAT KEEPS CMOs IN RETAIL AWAKE AT NIGHT
REINVENT & REFRESH RETAIL BRANDS
DATA-DRIVEN & OMNICHANNEL
DIGITAL COMMERCE
SUMMARY
OUTRO
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks).
At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
The primary objective of CORE is to deliver an integrated marketing data / intelligence platform underpinned by WPP (and all its data assets) and the best global 3rd party data providers, that allows the “liberation of data” for our client’s marketers, thereby enabling a fundamental change in the way our client’s marketing and agency teams engage with data (effectively providing the tools to enable their use of data to drive the cultural change from “data naïve” to “data driven”). At its essence the platform aims to deliver the concept of “Marketing Analytics 2.0”: removing the barriers between marketers and data not just at the data collection level, but at the data consumption level as well (bringing analytics and insight to every user and not just the geeks).
At the centre, CORE (our Central Operational Reporting Environment), bringing together all disparate, siloed data into one pipe within a single wrapper. This single scalable source allows us to integrate any source, be it Paid / Owned / Earned / Corporate / Retail or 3rd Party date and most importantly allow integration of consumer level attributes across the streams to migrate us from counting clicks to understanding real audiences.
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Best Buy shop closed
Best Buy shop closed
Best Buy shop closed
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
This social ferment in turn is leading to the formation of new household habits. New patterns of living are being formed now, that will be the constant routine for decades to come.
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions
Help planners construct environments to Nurture Earned for Brands
Begin to Reining in the Unpredictability of Earned
Optimize and become better at Incubating Earned
Think of Paid as the Nutrients Owned as the Conditions