Todd Sawicki: The REAL History of Online Advertising

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Todd Sawicki works at a company whose mission is to make people happy, popularizing caturday, monorail kitteh, and epic fails. Please join me in, “Oh hai-ing” the Cheezburger Network’s Todd Sawkicki.

Todd Sawicki works at a company whose mission is to make people happy, popularizing caturday, monorail kitteh, and epic fails. Please join me in, “Oh hai-ing” the Cheezburger Network’s Todd Sawkicki.

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  • This is the story of how we got to where we are today58 Billion Dollars (yes that’s a lot of Ben Franklins)1.3Trillion Banner Ads/qtr180 billion spam emails a day
  • Gary Turk – marketing mgr at DEC sent first unsolicited marketing emailMessage sent on arpanetSo unpopular that next SPAM’s didn’t appear for over a decade
  • Term SPAM is in reference to a monty python skit
  • Laurence canter and marthasiegel – immigration attornies in AZUsenet msg – 4000 postingsGreen card scam

Transcript

  • 1. Todd Sawicki
    History of Online Advertising: The Real Story
    @sawickipedia
  • 2. History of Online Advertising:(How Did We Get Here & Who’s Really to Blame)
    The 5 Min. Version
    Todd Sawicki – Cheezburger Ad Guy @sawickipedia
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  • 4.
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  • 6. Daddy where did Banners come from?
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  • 9. =
    Keyword Marketing
  • 10. =
    Keyword Marketing
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