Todd Sawicki: The REAL History of Online Advertising

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Todd Sawicki works at a company whose mission is to make people happy, popularizing caturday, monorail kitteh, and epic fails. Please join me in, “Oh hai-ing” the Cheezburger Network’s Todd Sawkicki.

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  • This is the story of how we got to where we are today58 Billion Dollars (yes that’s a lot of Ben Franklins)1.3Trillion Banner Ads/qtr180 billion spam emails a day
  • Gary Turk – marketing mgr at DEC sent first unsolicited marketing emailMessage sent on arpanetSo unpopular that next SPAM’s didn’t appear for over a decade
  • Term SPAM is in reference to a monty python skit
  • Laurence canter and marthasiegel – immigration attornies in AZUsenet msg – 4000 postingsGreen card scam
  • Todd Sawicki: The REAL History of Online Advertising

    1. 1. Todd Sawicki<br />History of Online Advertising: The Real Story<br />@sawickipedia<br />
    2. 2. History of Online Advertising:(How Did We Get Here & Who’s Really to Blame)<br />The 5 Min. Version<br />Todd Sawicki – Cheezburger Ad Guy @sawickipedia<br />
    3. 3.
    4. 4.
    5. 5.
    6. 6. Daddy where did Banners come from?<br />
    7. 7.
    8. 8.
    9. 9. = <br />Keyword Marketing<br />
    10. 10. = <br />Keyword Marketing<br />
    11. 11.
    12. 12. v.<br />v.<br />v.<br />v.<br />

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