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Todd Sawicki: The REAL History of Online Advertising

by IGNITE NYC on Feb 11, 2011

1,666 views

Todd Sawicki works at a company whose mission is to make people happy, popularizing caturday, monorail kitteh, and epic fails. Please join me in, “Oh hai-ing” the Cheezburger Network’s Todd Sawki...

Todd Sawicki works at a company whose mission is to make people happy, popularizing caturday, monorail kitteh, and epic fails. Please join me in, “Oh hai-ing” the Cheezburger Network’s Todd Sawkicki.

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banner ads ignite nyc 11 ignite nyc xi yahoo cheezburger giw gator todd sawicki online advertising history of online advertising

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This is the story of how we got to where we are today58 Billion Dollars (yes that’s a lot of Ben Franklins)1.3Trillion Banner Ads/qtr180 billion spam emails a day
Gary Turk – marketing mgr at DEC sent first unsolicited marketing emailMessage sent on arpanetSo unpopular that next SPAM’s didn’t appear for over a decade
Term SPAM is in reference to a monty python skit
Laurence canter and marthasiegel – immigration attornies in AZUsenet msg – 4000 postingsGreen card scam

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Mark Verone , Director, Partner Marketing Operations at Orbitz Worldwide 3 months ago

Todd Sawicki: The REAL History of Online Advertising — Presentation Transcript

Todd Sawicki
History of Online Advertising: The Real Story
@sawickipedia
History of Online Advertising:(How Did We Get Here & Who’s Really to Blame)
The 5 Min. Version
Todd Sawicki – Cheezburger Ad Guy @sawickipedia
Daddy where did Banners come from?
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Keyword Marketing
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Keyword Marketing
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