The Kingdom of Dreams team wanted to spread a positive word of mouth about Culture Gully as a destination for Foodies. Since the conversation had to be organic, a bloggers outreach was chosen as a route to generate positive conversations about Culture Gully.

2. Why CGFoodFest?
• The Kingdom of Dreams team wanted to spread a
positive word of mouth about Culture Gully as a
destination for Foodies.
• Since the conversation had to be organic, a bloggers
outreach was chosen as a route to generate positive
conversations about Culture Gully.

3. How & When ?
• The bloggers meet was conceptualized by Iffort as a Food
tasting session with a bunch of fun activities which would help
them experience Culture Gully as well.
• The targeted bloggers and influencers for the meet were
Foodies and Photographers from Delhi-NCR.
• The Bloggers were chosen based on their Social Media Reach
(Blog, Facebook and Twitter presence.)
• Culture Gully Food Fest was organized on 23rd March 2013.

4. #CGFoodFest Bloggers Kit
Menu Maker
• These creatives
were
conceptualized
designed &
printed by
Iffort.
• The Food Fest
Flyers were
given to
bloggers during
Teeka.

5. On Event Day

6. Event Flow
Introduction
•Each blogger introduced
himself with his name and
the name of his favourite
food. Ex : Varun Pizza
•The participants were
divided into teams of two.
Food Connect
•The teams then competed in
a Picture Connect Quiz
where they guessed the food
and the respective pavilion.
Menu Maker
•Each team was allotted a
Menu Maker Sheet and a
virtual budget of Rs 1000.
•Each team had to fit in the
maximum number of dishes
by visiting the various
counters and they got extra
points for tweeting while
filling the menu.

7. On Event Day
• Bloggers were welcomed with a Teeka at the podium and they
proceeded to the IIFA Buzz Lounge.
• A lot of conversations started even before the event started
around the event hashtag #CGFoodFest.

8. Excitement on the Eve

9. A lot of curiosity was
generated around
#CGFoodFest

10. On Event Day
Bloggers shared their
excitement on Facebook &
Twitter using #CGFoodFest

11. Ice Breaking Session
• To get the bloggers into the
groove, a fun introduction
game was played.
• Each blogger told his name
followed by the name of
his favourite dish and the
names of the preceding
participants and their
favourite dishes.
• This activity was received
well and helped them to
gel better.

12. Food Connect
• The first set of activities were
at the IIFA Buzz lounge.
• Here we divided all bloggers
into teams of two.
• Each team was asked a
question and they had to guess
the food & the state.
• The bloggers enjoyed this
round as well and generated a
lot of conversations online on
Twitter and Facebook using
#CGFoodFest.
Twitter Response Of Activity

13. Guess the Food & State?
Indian
+
Answer : Sabudana Vadaa – this dish is a Maharashtra special &
belongs to the Mumbai stall at Culture Gully.

14. Menu Maker
• This activity was conducted at
the CG boulevard.
• Each team was allotted a menu
and a budget of Rs 1000.
• The game needed them to create
a menu with the most diverse
dishes from the pavilion menus.
• The teams were allotted points
on the basis of the number of
dishes and the tweets they made
during the activity.
Twitter Response Of Activity

15. Response

16. Overall response
• 8912 Accounts Reached, this was the number of
people who saw tweets from the Bloggers Twitter
Timeline for the hashtag #CGFoodFest.
• 35,000 Impressions were generated on twitter for the
hashtag #CGFoodFest.
• Top Contributers of the day were
– Anandan
– Vinay
– Arvind Passey
– Data Source : Tweetreach

17. Twitter Response Post Event
Post Event Response
• Lots of positive
conversations continued
after the Bloggers meet as
well.

18. Twitter Response Post Event
Post Event Response

19. Blogs

20. Blogs & Photographs
• The following are the blogs which have been shared with us, many more will be shared
with us in the coming week.
• Anandan Pillai (http://www.anandanpillai.com/a-memorable-blogger-meet-at-culture-gully-
kingdom-of-dreams-cgfoodfest/)
• Ananda Gupta (Photoblog to be shared in coming week.
http://www.flickr.com/photos/aanondo/sets/72157633123551844/)
• Vinay Singh Rawata (http://vinnipogo.wordpress.com/2013/03/30/food-fun-frolic/)
• Romel Dey (PhotoDiary):
https://www.facebook.com/media/set/?set=a.10151806410832656.1073741836.600527655&type
=1
• Prashant Chaudhary (Blog): http://addspices.wordpress.com/2013/03/28/kingdom-of-dreams-
best-entertainment-place-and-tourist-spot-in-india/

21. Blogs & Photographs
Snippets of Anandan’s &
Vinay’s Blogs